iHeartRadio Named Official Audio and Radio Partner of the Beach Football League
iHeartMedia (NASDAQ:IHRT) named iHeartRadio the Official Audio and Radio Partner of the Beach Football League (BFL) for the 2026 season and beyond.
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Rhea-AI Summary
iHeartMedia (NASDAQ:IHRT) named iHeartRadio the Official Audio and Radio Partner of the Beach Football League (BFL) for the 2026 season and beyond. The multi-event partnership launched with BFL California events and is expected to extend into 2027 with national beach football experiences in New England, Miami, and Los Angeles.
Details
News Market Reaction – IHRT
On May 19, the day this news came out, IHRT closed 9.27% below the previous close.
Data tracked by StockTitan Argus for the May 19 session.
Key Figures
- Season start year
- 2026 season
- iHeartRadio named Official Audio and Radio Partner for 2026 season and beyond
- Event dates
- May 16–17, 2026
- Santa Cruz Beach Classic event window
- Event date
- May 23, 2026
- Fiesta Hermosa Sunset Showdown event date
- Expansion year
- 2027
- Planned BFL destination events including Santa Monica during 2027 Los Angeles Super Bowl week
- Current price
- $5.18
- Pre-news market context for IHRT
- 1-day move
- 8.25%
- Price change over prior 24 hours before this news
- 52-week range
- $1.17–$6.5599
- IHRT trading <b>-21.04%</b> vs 52-week high, <b>342.74%</b> above low
- Market cap
- $782,969,416
- Equity value before factoring in this announcement
Historical Context
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Exclusive English-language audio coverage of all 104 FIFA World Cup matches.
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Q1 2026 revenue growth and positive GAAP income but weaker EBITDA and cash flow.
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Expanded Magellan AI partnership adding exclusive broadcast radio attribution for advertisers.
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Study highlighting strong lift from new audio formats and host-read ads for brands.
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Announcement of schedule and access details for upcoming quarterly results release.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Multi-Event Partnership Expands Into 2027 With National Beach Football Experiences Planned Across New England,
The partnership will integrate iHeart's expansive live radio, digital, podcast, social, and live event platforms into the BFL's growing national footprint, supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country.
Founded by former NFL linebacker and two-time Super Bowl champion Tully Banta-Cain, the BFL combines professional tackle football on sand with music, celebrity appearances, youth camps, and festival-style beachfront entertainment experiences.
"We're excited to welcome iHeartRadio as the Official Audio and Radio Partner of the Beach Football League," said Tully Banta-Cain. "This partnership gives us the ability to grow the BFL nationally through the power of music, radio, digital media, and live experiences. We're building something completely unique that blends football, entertainment, and culture on the beach."
The partnership officially launched alongside the BFL's
The Santa Cruz Beach Classic featured Marshawn Lynch, Deshaun Foster, a free youth football camp, a drone show, and a halftime performance by acclaimed
The partnership is also expected to expand into 2027 as the BFL continues growing its national footprint with future destination events planned across New England during Labor Day Weekend,
As part of the collaboration, iHeart branding and promotional support will be featured across BFL radio campaigns, live event integrations, social media content, digital advertising, and entertainment programming throughout the partnership.
The Beach Football League continues to emerge as one of the most innovative live sports entertainment properties in the country, bringing together athletes, artists, creators, and fans through immersive beachside experiences focused on sports, music, and community engagement.
For tickets, sponsorship opportunities, and event information, visit beachfootballleague.com.
About the Beach Football League
The Beach Football League (BFL) is the world's first professional tackle football league played on sand. Combining elite athletic competition with live entertainment, music, youth initiatives, and community engagement, the BFL delivers a one-of-a-kind sports and lifestyle experience on iconic beaches across the country.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio every month. iHeart's broadcast radio assets alone have a larger audience in the
Media Contact
Beach Football League
TBC@BeachFootballLeague.com
beachfootballleague.com
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SOURCE Beach Football League
FAQ
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