Google Partners Boost Cloud Value for Australian Firms

The new ISG Provider Lens™ report highlights the growing ecosystem of Google Cloud Platform (GCP) in Australia, noting its competition with AWS and Microsoft Azure.

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07/20/2022 - 08:00 PM

Growing ecosystem of global and local providers allows enterprises to take advantage of Google Cloud Platform’s strong data tools, ISG Provider Lens™ report says

SYDNEY--(BUSINESS WIRE)-- Australian enterprises adopting Google Cloud Platform (GCP) are turning to an increasingly sophisticated ecosystem of service providers to get more value from their data, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Australia finds the country’s GCP ecosystem is approaching critical mass just five years after Google established its first Australian GCP data center in Sydney in 2017. Third-party providers in Australia enable enterprises to take advantage of Google’s powerful data analytics and machine learning tools, making Google an increasingly attractive cloud option.

“GCP has been relatively successful competing with AWS and Microsoft Azure in Australia despite having less visibility,” said Michael Gale, partner at ISG. “Partners have played a big role in its growth.”

Most enterprises are adopting GCP for its core strengths of data analytics, sustainability and alignment with cloud-native technologies, the report says. Many organizations that have migrated from on-premises IT to public or hybrid clouds still need sophisticated capabilities from providers to manage and extract value from their data. Google has parlayed its experience in search and consumer technology into a wide range of advanced analytics tools for enterprises, such as BigQuery, its multi-cloud data warehouse.

Google ecosystem partners in Australia are building on these native capabilities by helping clients assess their data and draw roadmaps for making better use of it, often by integrating GCP tools with external data sources, ISG says. Some providers are creating custom point solutions for enterprises, such as a visual inspection tool for a factory.

Over the past year, sustainability has become a key criterion for many Australian companies choosing cloud operators and service providers, the report says. Google stands out in this area with its carbon-neutral data centers, making it the choice of more enterprises. Many enterprises are also attracted to GCP for its alignment with cloud-native technologies such as Kubernetes, dating back to Google’s central role in the creation of cloud-native computing.

The report also examines several other recent developments in the Google cloud ecosystem in Australia and worldwide, including the advent of Google-native clouds for specific industries, and persona-driven services and solutions for particular roles, such as chief marketing officer.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Australia evaluates the capabilities of 18 providers across four quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services and SAP Workloads.

The report names Servian as a Leader in all four quadrants. It names Accenture, Deloitte and TCS as Leaders in three quadrants each. Infosys, Kasna and Wipro are named as Leaders in two quadrants each, and HCL is named as a Leader in one quadrant.

In addition, Deloitte, HCL, Kyndryl PwC and TCS are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Australia is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research, and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, Nordics, Australia, and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence, and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.