GenAI Drives US Enterprise Adoption of Snowflake Data Platform

Management platform lets companies consolidate data to meet AI, analytics, governance goals, ISG Provider Lens™ report says

STAMFORD, Conn.--(BUSINESS WIRE)-- Enterprises in the U.S. are adopting the Snowflake cloud data management platform to prepare for the data challenges posed by AI adoption, hybrid work and other trends, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens™ Snowflake Ecosystem Partners report for the U.S. finds that data management requirements are rapidly changing as organizations move to the cloud, use advanced analytics and seek more data-driven decision-making. The Snowflake platform and related services from Snowflake ecosystem partners enable companies to consolidate diverse sets of data, eliminating silos and improving data access and sharing.

“U.S. companies need to act on data more quickly than ever to stay ahead of macroeconomic challenges like tariffs and supply chain issues,” said Steve Hall, president and chief AI officer at ISG. “To automate processes and make better use of AI, they are seeking effective data management tools and qualified partners to implement them.”

Surging awareness and adoption of GenAI in the U.S. is forcing enterprises to improve data governance and acquire a strong data foundation that supports structured, semi-structured and unstructured data, the report says. GenAI deployments heighten concerns about data scale, security, privacy and accuracy as companies seek compliance with internal policies and regulations. With help from service providers, many are using Snowflake to simplify management of complex data environments.

State, federal and international data protection laws increase pressure on U.S. companies to make data handling compliant and transparent, creating still more demand for improved data management, ISG says. Organizations also need to consolidate and share data to track progress toward sustainability goals. Ensuring compliance across multiple jurisdictions often requires AI-enabled insights, another initiative that drives demand for effective, unified data management.

As companies in the U.S. continue to accommodate hybrid work modes to improve employee experience, productivity and retention, they are adopting cloud data management platforms like Snowflake for data access and sharing across distributed teams, the report says. Service providers are also helping enterprises use Snowflake’s data-sharing capabilities and marketplace of data, apps and agentic products to create new revenue streams.

Many U.S. organizations are adopting Snowflake as they move from inflexible data warehouses to elastic cloud-based environments for resilience and cost optimization, ISG says. This often involves hybrid, multicloud Snowflake architectures that span AWS, Azure and Google Cloud Platform. Though Snowflake’s platform is cloud-agnostic and fully managed, enterprises are engaging service providers to navigate the complexities of compliance, workload portability and business continuity throughout this transition.

“Migration from on-premises storage to multicloud data architectures is a huge leap,” said Michael Barnes, author of the report. “Leading providers can help enterprises adopt Snowflake as a single data platform and address related challenges without adding infrastructure overhead.”

The report also explores other Snowflake ecosystem trends affecting U.S. enterprises, including growing demand for cloud cost management, real-time data processing and edge computing.

For more insights into the Snowflake-related challenges faced by U.S. enterprises, plus ISG’s advice on how to address them, see the ISG Provider Lens™ Focal Points briefing here.

The 2025 ISG Provider Lens™ Snowflake Ecosystem Partners report for the U.S. evaluates the capabilities of 32 providers across three quadrants: Snowflake Consulting and Advisory Services, Snowflake Implementation Services and Snowflake Managed and Support Services.

The report names Accenture, Capgemini, Cognizant, Deloitte, DXC Technology, Infosys, LTIMindtree and TCS as Leaders in all three quadrants. It names Slalom as a Leader in two quadrants and Hexaware as a Leader in one quadrant.

In addition, phData is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. Coforge is named as a Rising Star in one quadrant.

Customized versions of the report are available from Hexaware and Spaulding Ridge.

The 2025 ISG Provider Lens™ Snowflake Ecosystem Partners report for the U.S. is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.