Infosys and ATP Unveil 'Ally', an AI Chatbot to Elevate Fan Experience, and Announce Extension of Partnership Through 2028
Rhea-AI Summary
Infosys (NYSE: INFY) and ATP launched Ally, an AI chatbot powered by Infosys Topaz, on January 12, 2026 to enhance fan engagement with real-time match insights, head-to-heads, player stats, draws and schedules.
The partners extended their digital partnership through 2028. Ally integrates with the ATP Stats Centre, uses guardrails for safety (content filtering, PII removal, contextual checks) and employs continuous learning to refine responses. The release also highlights Carbon Tracker v2.0: since 2023 >300 players tracked 2.3 million km and offset 585 tonnes of carbon in 2025.
Positive
- Partnership extended through 2028
- Launch of Ally offering real-time match insights via Infosys Topaz
- Integration with ATP Stats Centre for fact-checked responses
- Carbon Tracker: >300 players tracked 2.3M km and offset 585 tonnes CO2 in 2025
Negative
- None.
News Market Reaction
On the day this news was published, INFY declined 0.17%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
INFY was down 1.16% pre-news with key IT services peers also slightly negative (e.g., ACN -0.46%, CTSH -0.58%, WIT -1.03%, FIS -1.47%). Scanner data does not flag a coordinated sector momentum move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 07 | AI partnership | Positive | +0.7% | Strategic collaboration with Cognition to scale AI engineer Devin via Topaz Fabric. |
| Jan 07 | AI partnership | Positive | +0.7% | Generative AI collaboration with AWS combining Infosys Topaz and Amazon Q Developer. |
| Dec 16 | AI report | Positive | -0.1% | MIT Tech Review Insights report on psychological safety’s impact on AI success. |
| Dec 12 | Leadership change | Positive | -0.1% | Sopra Steria CEO appointment of Rajesh Krishnamurthy with digital transformation focus. |
| Nov 17 | AI offering launch | Positive | +0.7% | Launch of AI-first GCC model using Agentic Foundry, EdgeVerve AI Next, and Topaz. |
Recent AI and partnership announcements have more often seen modest positive price alignment, but there are instances where seemingly positive news coincided with small declines.
Over the past months, Infosys has repeatedly highlighted its AI-first strategy and partnerships. On Nov 17, 2025, it unveiled an AI-first GCC model, followed by a psychological-safety-focused AI report on Dec 16, 2025. In early Jan 2026, Infosys announced generative AI collaborations with AWS and Cognition, both linked to 0.72% positive moves. Today’s ATP chatbot launch and partnership extension through 2028 continues this pattern of AI-led ecosystem collaborations.
Market Pulse Summary
This announcement extends Infosys’ role as ATP’s digital innovation partner through 2028 and introduces Ally, an AI-powered chatbot built on Infosys Topaz to deepen fan engagement. It complements prior AI partnerships and offerings highlighted in recent months, while Carbon Tracker data shows over 300 players tracking 2.3 million kilometers and offsetting 585 tonnes of carbon. Investors may watch how such AI deployments translate into broader ecosystem adoption and reinforce brand differentiation in IT services.
Key Terms
ai-powered chatbot technical
generative ai technical
content filtering technical
personally identifiable information (pii) technical
misinformation technical
AI-generated analysis. Not financial advice.
Ally, powered by Infosys Topaz™, will further boost the tennis experience with humanized, intelligent fan interactions
BENGALURU,
Ally is powered by Infosys Topaz, an AI-first offering using generative AI technologies. It offers real-time insights to fans, answering questions on match statistics, tournament draws, schedules, and more. Users can also access head-to-head comparisons, player stats, and historical records. Designed for tennis enthusiasts (fans and journalists), players and coaches, Ally delivers clear, concise information while enabling intelligent, interactive conversations for a seamless experience. Through continuous learning mechanisms, Ally intelligently refines its responses over time, ensuring the platform's capabilities evolve in step with the growth of the tennis ecosystem. Integrated with the ATP Stats Centre, Ally ensures fact-checked responses and maintains safety and compliance through robust guardrails like content filtering, personally identifiable information (PII) removal, and contextual checks to detect and prevent misinformation and hallucinations, enabling a safe and positive user experience.
Infosys and ATP have also, in 2025, launched Version 2.0 of Carbon Tracker, the award-winning sustainability initiative to help players measure and reduce their travel emissions on tour. Since launching in 2023, more than 300 players have engaged with the tool, tracking 2.3 million kilometers of travel and offsetting 585 tonnes of carbon in 2025 alone.
Chris Dix, ATP Chief Technology Officer, said: "Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions. As AI and data become increasingly central to how we operate, we're excited to use these capabilities to deliver more in-depth and innovative experiences for our players and fans. Ally marks the next step on this journey, using AI to reshape how fans can follow the game and making tennis more interactive and accessible for all."
Sumit Virmani, Chief Marketing Officer, Infosys, said, "With Infosys Topaz and our deep expertise in AI, we are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. This is about using AI to simplify complexity, spark curiosity, and bringing the joy of tennis closer to millions around the world."
Visit ATPTour.com to discover how Ally can bring you closer to the action.
About ATP
As a global governing body of men's professional tennis, the ATP's mission is to serve tennis. We entertain a billion global fans, showcase the world's greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Over 320,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. We enable clients in 59 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as artificial intelligence ("AI"), generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2025. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
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SOURCE Infosys
FAQ
What is Ally launched by Infosys and ATP on January 12, 2026 (INFY)?
How long is the Infosys and ATP partnership extended for (INFY)?
Where does Ally get its data and how does it ensure accuracy for ATP (INFY)?
What are the Carbon Tracker metrics announced in 2025 related to the ATP collaboration (INFY)?
Who can use Ally and where can fans access it (INFY)?
