Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports
Inspired Entertainment (NASDAQ: INSE) has launched three new Virtual Sports products in partnership with bet365: V-Play NHL, NBA Re-Play, and Re-Play eSports. The next-generation virtual sports offerings feature official licensing and cutting-edge technology.
V-Play NHL delivers authentic hockey experiences with real NHL teams and logos, while NBA Re-Play utilizes archive footage for basketball betting. Re-Play eSports focuses on Counter-Strike: Global Offensive (CS:GO) gameplay, incorporating official tournament data from the Champion of Champions Tour through GRID technology.
The products are now live on bet365's global platform, optimized for both desktop and mobile devices, representing an expansion of the existing partnership between the two companies.
Inspired Entertainment (NASDAQ: INSE) ha lanciato tre nuovi prodotti di Virtual Sports in collaborazione con bet365: V-Play NHL, NBA Re-Play e Re-Play eSports. Queste soluzioni di nuova generazione offrono licenze ufficiali e tecnologia avanzata.
V-Play NHL ricrea esperienze hockeistiche autentiche con squadre e loghi reali della NHL, NBA Re-Play sfrutta filmati d'archivio per le scommesse sul basket, mentre Re-Play eSports è incentrato su Counter-Strike: Global Offensive (CS:GO) integrando dati ufficiali dei tornei Champion of Champions Tour via tecnologia GRID.
I prodotti sono ora attivi sulla piattaforma globale di bet365, ottimizzati per desktop e mobile, ampliando la partnership esistente tra le due società.
Inspired Entertainment (NASDAQ: INSE) ha lanzado tres nuevos productos de Deportes Virtuales en asociación con bet365: V-Play NHL, NBA Re-Play y Re-Play eSports. Estas soluciones de nueva generación cuentan con licencias oficiales y tecnología de vanguardia.
V-Play NHL ofrece experiencias de hockey auténticas con equipos y logotipos reales de la NHL; NBA Re-Play utiliza metraje de archivo para apuestas de baloncesto; Re-Play eSports se centra en Counter-Strike: Global Offensive (CS:GO) y incorpora datos oficiales de torneos Champion of Champions Tour mediante la tecnología GRID.
Los productos ya están disponibles en la plataforma global de bet365, optimizados para escritorio y móvil, y suponen una ampliación de la colaboración entre ambas compañías.
Inspired Entertainment (NASDAQ: INSE)가 bet365와 협력해 V-Play NHL, NBA Re-Play, Re-Play eSports 등 세 가지 신규 버추얼 스포츠 제품을 출시했습니다. 이 차세대 제품들은 공식 라이선스와 첨단 기술을 갖추고 있습니다.
V-Play NHL은 실제 NHL 팀과 로고를 사용해 리얼한 하키 경험을 제공하고, NBA Re-Play는 아카이브 영상으로 농구 베팅을 구현합니다. Re-Play eSports는 Counter-Strike: Global Offensive(CS:GO)에 초점을 맞추며 GRID 기술을 통해 Champion of Champions Tour의 공식 토너먼트 데이터를 통합합니다.
이들 제품은 현재 데스크톱 및 모바일에 최적화된 bet365 글로벌 플랫폼에서 서비스 중이며, 양사 간 기존 파트너십을 확장합니다.
Inspired Entertainment (NASDAQ: INSE) a lancé trois nouveaux produits de sports virtuels en partenariat avec bet365 : V-Play NHL, NBA Re-Play et Re-Play eSports. Ces offres de nouvelle génération bénéficient de licences officielles et de technologies avancées.
V-Play NHL propose des expériences de hockey authentiques avec des équipes et logos NHL réels, NBA Re-Play utilise des archives vidéo pour les paris sur le basket, et Re-Play eSports se concentre sur Counter-Strike: Global Offensive (CS:GO), intégrant les données officielles du Champion of Champions Tour via la technologie GRID.
Les produits sont désormais disponibles sur la plateforme mondiale de bet365, optimisés pour ordinateur et mobile, et marquent une extension du partenariat existant entre les deux entreprises.
Inspired Entertainment (NASDAQ: INSE) hat in Partnerschaft mit bet365 drei neue Virtual-Sports-Produkte gestartet: V-Play NHL, NBA Re-Play und Re-Play eSports. Die nächste Generation dieser Angebote kommt mit offiziellen Lizenzen und moderner Technologie.
V-Play NHL bietet authentische Hockey-Erlebnisse mit echten NHL-Teams und Logos, NBA Re-Play nutzt Archivaufnahmen für Basketball-Wetten, und Re-Play eSports konzentriert sich auf Counter-Strike: Global Offensive (CS:GO) und integriert offizielle Turnierdaten des Champion of Champions Tour über GRID-Technologie.
Die Produkte sind jetzt auf der globalen Plattform von bet365 live geschaltet, für Desktop und Mobil optimiert und erweitern die bisherige Zusammenarbeit der beiden Unternehmen.
- Official licensing partnerships with NHL, NBA, NBPA, and CS:GO events
- Strategic expansion of partnership with major gaming operator bet365
- Multi-platform availability across desktop and mobile devices
- Implementation of advanced technologies including motion capture and ultra-realistic animation
- None.
Insights
Inspired's launch of licensed virtual sports products with bet365 strengthens their position in the high-growth virtual betting market.
Inspired Entertainment's (NASDAQ: INSE) partnership expansion with bet365 through three new virtual sports products represents a significant strategic advancement in the company's content portfolio. The launch includes officially licensed products featuring the NHL, NBA, and CS:GO esports content, positioning Inspired at the intersection of traditional sports, esports, and online gambling.
This development is particularly notable as it leverages official licensing agreements with major North American sports leagues and esports properties, creating differentiated content in the competitive virtual sports betting market. By securing these partnerships, Inspired gains valuable intellectual property rights that create barriers to entry for competitors and enhance product authenticity for bettors.
The integration with bet365, one of the world's largest online gambling operators, provides Inspired with significant distribution reach for these new products. This relationship extension demonstrates Inspired's ability to maintain and expand partnerships with tier-one operators, a crucial factor for scaling content delivery in the digital gambling ecosystem.
From a product perspective, these offerings align with current market trends toward convergence between traditional sports fandom and betting experiences. The use of archive footage and official branding creates a bridge between sports viewership and gambling activity, potentially attracting both dedicated sports fans and betting enthusiasts to the virtual sports category.
The addition of esports content through Re-Play eSports is particularly forward-looking, as it targets the growing demographic of digitally native consumers familiar with competitive gaming. This diversification beyond traditional sports broadens Inspired's addressable market and positions the company to capitalize on the expanding esports betting segment.
NEW YORK, Aug. 20, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is proud to announce the launch of three groundbreaking Virtual Sports titles – V-Play NHL, NBA Re-Play, and Re-Play eSports – available through bet365, one of the world’s premier online gambling brands.
These new products represent the next generation of Inspired’s award-winning Virtual Sports portfolio, featuring cutting-edge motion capture, ultra-realistic animation, and non-stop action to deliver an engaging player experience.
V-Play NHL is an officially licensed product that brings the speed and intensity of professional hockey into the virtual arena. Featuring real NHL teams and logos, the game delivers an authentic sports betting experience with broadcast-quality graphics and dynamic gameplay.
NBA Re-Play, officially licensed by the NBA and the NBPA, uses iconic archive footage and advanced rendering technology to recreate unforgettable basketball moments. Fans can engage with the action in innovative ways, thanks to new betting formats and cinematic presentation.
Re-Play eSports™ offers fast, always-on Counter-Strike: Global Offensive (CS:GO) virtual gameplay and betting opportunities for one of the most popular competitive video games globally and its captive audience of digitally native fans. The product utilizes official tournament archive footage from the Champion of Champions Tour, a top CS:GO event, with official in-game data and video feeds provided by data and technology company GRID.
These new titles are part of Inspired’s growing suite of officially licensed North American Virtual Sports products available through bet365, further reinforcing the companies’ shared leadership in the space.
“We’re excited to expand our partnership with bet365 through the launch of these groundbreaking products,” said Brooks Pierce, President & CEO of Inspired. “With V-Play NHL, NBA Re-Play, and Re-Play eSports, we continue to redefine what’s possible in Virtual Sports, delivering high-quality, immersive content that resonates with both fans and bettors.”
“Inspired continues to lead the way in Virtual Sports innovation,” said a bet365 spokesperson. “With compelling visuals, official league integrations, and thrilling gameplay, these titles are set to be a major hit with our global audience.”
The launch highlights the ongoing collaboration between Inspired and bet365 and their joint commitment to innovation and player-first entertainment.
All three products are now live on bet365’s global platform, fully optimized for desktop and mobile.
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About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
About bet365
At bet365, we don’t do ordinary.
The original pioneers of In-Play betting, our world-class proprietary product, now extends to 96 sports and over 1,100,000 live streams globally.
bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity, and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.
bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.com/ .
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Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2024, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contact:
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+1 646 620-6737
For Press and Sales
inspiredsales@inseinc.com
FAQ
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