Inspired Entertainment Announces Expansion of Virtual Sports with BetMGM
Rhea-AI Summary
Inspired Entertainment (NASDAQ: INSE) expanded its Virtual Sports distribution with BetMGM and Borgata Online in New Jersey on April 8, 2026, adding V-Play Soccer, V-Play Basketball and the first-ever V-Play NFL-themed Football offering.
The launch follows live deployments in Ontario and aims to boost operator engagement and incremental revenue through broadcast-quality, frequent-betting virtual sports.
Positive
- Live launch with BetMGM and Borgata Online in New Jersey
- First-ever NFL-themed Virtual Sports added to V-Play portfolio
- Existing Ontario deployments generate high, sustained performance across three V-Play products
Negative
- Company did not disclose financial metrics or revenue impact for the New Jersey launch
- Deployment currently limited to New Jersey (for US) and Ontario internationally
News Market Reaction – INSE
In the Apr 8 session, INSE gained 4.90%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 10 | Earnings results | Positive | -5.3% | Q4 and 2025 results with strong EBITDA but stock fell post-report. |
| Mar 09 | Partnership extension | Positive | +4.9% | Multi-year Virtual Sports extension with bet365 and new Bet Builder. |
| Mar 06 | Product launch | Positive | -1.4% | Soccer 3.6 launch across about 3,000 Greek retail venues. |
| Feb 24 | Earnings date notice | Neutral | +2.1% | Announcement of Q4 and full-year 2025 earnings call timing. |
| Feb 06 | Platform launch | Positive | +1.8% | Launch of STRATA cloud-native lottery platform with first LEIDSA deployment. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent news shows mixed reactions: some strong partnerships and product launches aligned with gains, while earnings and certain launches saw negative follow-through, indicating inconsistent news-to-price behavior.
Over the past few months, Inspired reported Q4 and full-year 2025 results with $77.2M in Q4 revenue and strong Adjusted EBITDA, yet the stock fell 5.28% the next day. By contrast, a multi-year Virtual Sports extension with bet365 on Mar 9 saw shares gain 4.91%. Additional Virtual Sports and platform launches in Greece and the Dominican Republic produced smaller, mixed reactions. Against this backdrop, today’s BetMGM-focused Virtual Sports expansion fits a continuing strategy of deepening digital and sportsbook partnerships.
Key Terms
virtual sports technical
igaming technical
sports betting technical
sportsbook technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, April 08, 2026 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content, systems, and solutions, today announced that BetMGM, a leading iGaming and sports betting operator, has launched Inspired’s Virtual Sports content at BetMGM and Borgata Online sports betting platforms in New Jersey. The offering includes V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football.
Inspired’s V-Play Soccer and V-Play U.S. sports events consistently deliver incremental revenue for operators, combining broadcast-quality graphics with frequent betting opportunities that keep players engaged.
Inspired’s V-Play NFL-themed Football stands out as the first-ever NFL-themed Virtual Sports offering, giving football enthusiasts an exciting and unique way to interact with their favorite NFL teams through a fully engaging Virtual Sports experience.
“We are pleased to expand our partnership with BetMGM and Borgata to bring our proven Virtual Sports products to their New Jersey sportsbook,” said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment. “Our V-Play Soccer, Basketball, and V-Play NFL-themed Football products have demonstrated strong performance across regulated markets, driving meaningful incremental revenue and engagement for our operator partners. This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues.”
Matt Prevost, Chief Revenue Officer, BetMGM, said, “Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone in elevating BetMGM and Borgata Online's offerings in New Jersey. Inspired’s V-Play portfolio delivers the premium, engaging sports content and results from Ontario have shown a positive player response.”
Inspired’s V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football are currently live at BetMGM in Ontario, and has established a strong, loyal player base generating high, sustained performance across all three products.
Inspired continues to grow its Virtual Sports presence across regulated jurisdictions worldwide, providing operators with innovative, high-quality content designed to enhance engagement, generate incremental revenue, and ensure the season never ends.
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About Inspired Entertainment
With a proven track record of innovation, Inspired is a leading provider of content, technology, hardware and services for licensed gaming, betting and lottery operators around the world. Inspired’s proprietary games resonate with players and deliver consistent performance for gaming operators across interactive, virtual sports, and retail gaming environments. Inspired’s content and gaming systems are designed to work together across digital and retail channels, enabling scalable deployment and a consistent player experience. Through this integrated content-led approach, Inspired helps operators strengthen their offerings, drive engagement, and deliver compelling player experiences.
Additional information can be found at www.inseinc.com.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2024, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contact:
For Investors
IR@inseinc.com
For Press and Sales
inspiredsales@inseinc.com
