Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook
Inspired Entertainment (NASDAQ: INSE) has launched V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company, through integration with Altenar's sportsbook platform.
The launch represents Inspired's strategic expansion into Brazil, featuring their Virtual Sports content specifically designed for the Brazilian market. V-Play Football Brazil delivers high-frequency, ultra-realistic match simulations tailored to capture Brazilian football's unique characteristics. The product is now available on estrela.bet.br across desktop, mobile platforms, and Android app.
This partnership combines Inspired's premium virtual content with EstrelaBet's local market presence and Altenar's platform capabilities spanning over 30 countries.
Inspired Entertainment (NASDAQ: INSE) ha lanciato V-Play Football Brazil con EstrelaBet, una delle principali società gamingtech brasiliane, integrandosi con la piattaforma sportsbook di Altenar.
Il lancio segna l'espansione strategica di Inspired in Brasile, con contenuti Virtual Sports pensati specificamente per il mercato brasiliano. V-Play Football Brazil offre simulazioni di partite ad alta frequenza e ultra-realistiche, progettate per riprodurre le caratteristiche uniche del calcio brasiliano. Il prodotto è ora disponibile su estrela.bet.br su desktop, dispositivi mobili e app Android.
Questa partnership unisce i contenuti virtuali premium di Inspired alla presenza locale di EstrelaBet e alle capacità della piattaforma di Altenar, attiva in oltre 30 paesi.
Inspired Entertainment (NASDAQ: INSE) ha lanzado V-Play Football Brazil junto a EstrelaBet, una destacada gamingtech brasileña, mediante la integración con la plataforma de apuestas de Altenar.
El lanzamiento supone la expansión estratégica de Inspired en Brasil, con contenidos de Virtual Sports diseñados específicamente para el mercado brasileño. V-Play Football Brazil ofrece simulaciones de partidos de alta frecuencia y ultra realistas, adaptadas para capturar las características únicas del fútbol brasileño. El producto ya está disponible en estrela.bet.br en escritorio, plataformas móviles y app para Android.
Esta alianza combina el contenido virtual premium de Inspired con la presencia local de EstrelaBet y las capacidades de la plataforma de Altenar, presente en más de 30 países.
Inspired Entertainment (NASDAQ: INSE)는 브라질의 선도적인 게임테크 기업 EstrelaBet과 함께 Altenar의 스포츠북 플랫폼 통합을 통해 V-Play Football Brazil을 출시했습니다.
이번 출시는 브라질 시장으로의 전략적 확장을 의미하며, 브라질 시장을 겨냥해 특별히 제작된 Inspired의 버추얼 스포츠 콘텐츠를 선보입니다. V-Play Football Brazil은 브라질 축구의 고유한 특징을 반영한 고빈도·초현실적인 경기 시뮬레이션을 제공합니다. 해당 상품은 현재 데스크톱, 모바일 플랫폼 및 안드로이드 앱에서 estrela.bet.br를 통해 이용할 수 있습니다.
이번 파트너십은 Inspired의 프리미엄 버추얼 콘텐츠와 EstrelaBet의 현지 시장 영향력, 그리고 30개국 이상에서 운영되는 Altenar 플랫폼의 역량을 결합합니다.
Inspired Entertainment (NASDAQ: INSE) a lancé V-Play Football Brazil avec EstrelaBet, une société gamingtech brésilienne de premier plan, via une intégration avec la plateforme de paris sportifs d'Altenar.
Ce lancement marque l'expansion stratégique d'Inspired au Brésil, avec des contenus Virtual Sports conçus spécifiquement pour le marché brésilien. V-Play Football Brazil propose des simulations de match à haute fréquence et ultra-réalistes, adaptées pour restituer les caractéristiques uniques du football brésilien. Le produit est désormais disponible sur estrela.bet.br sur desktop, plateformes mobiles et application Android.
Ce partenariat associe le contenu virtuel premium d'Inspired à la présence locale d'EstrelaBet et aux capacités de la plateforme d'Altenar, présente dans plus de 30 pays.
Inspired Entertainment (NASDAQ: INSE) hat V-Play Football Brazil zusammen mit EstrelaBet, einem führenden brasilianischen Gamingtech-Unternehmen, über die Integration mit Altenars Sportwettenplattform gestartet.
Der Start stellt Inspireds strategische Expansion nach Brasilien dar und umfasst Virtual-Sports-Inhalte, die speziell für den brasilianischen Markt entwickelt wurden. V-Play Football Brazil bietet hochfrequente, äußerst realistische Spielszenarien, die die Besonderheiten des brasilianischen Fußballs widerspiegeln. Das Produkt ist jetzt auf estrela.bet.br für Desktop, mobile Plattformen und als Android-App verfügbar.
Die Partnerschaft vereint Inspireds Premium-Virtual-Inhalte mit EstrelaBets lokaler Marktpräsenz und Altenars Plattformfunktionen, die in über 30 Ländern aktiv sind.
- Strategic expansion into the Brazilian market with localized virtual sports content
- Partnership with EstrelaBet, a leading Brazilian gaming company
- Multi-platform availability across desktop, mobile, and Android app
- Integration with Altenar's platform expands distribution potential across 30+ countries
- None.
Insights
Inspired expands in Brazil with football virtual betting product, signaling strategic growth in the large LATAM market.
Inspired Entertainment's launch of V-Play Football Brazil with EstrelaBet represents a strategic market expansion into one of Latin America's most promising gaming territories. Brazil, with its population of over 200 million and deep football culture, presents significant revenue potential for Inspired's virtual sports products.
This partnership combines three complementary strengths: Inspired's premium virtual content, EstrelaBet's local market presence, and Altenar's technical integration capabilities. The collaboration allows Inspired to penetrate the Brazilian market with a culturally tailored product specifically designed for local preferences, rather than simply deploying generic content.
The multi-platform availability (desktop, mobile, Android app) indicates comprehensive market coverage and accessibility, which should maximize player engagement opportunities. This expansion aligns with broader industry trends of established gaming providers seeking growth in newly regulating LATAM markets where digital adoption and sports betting interest continue to rise.
While financial terms weren't disclosed, this partnership likely operates on a revenue-share model typical for virtual sports deployments, providing Inspired with recurring revenue potential rather than just one-time licensing fees. The culturally specialized product (V-Play Football Brazil) demonstrates Inspired's product localization capabilities, which could become a competitive advantage for similar market entries across Latin America.
NEW YORK, Aug. 12, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
About EstrelaBet
EstrelaBet is the leading Brazilian gamingtech company, operating under a definitive license in the national iGaming market. Named the best Brazilian betting operator, the company has earned accolades such as “Best Sports Betting Operator in Brazil” and “Rising Star of the Year” at the SBC Awards Latinoamérica 2022, in addition to winning two consecutive awards at the SiGMA Americas Awards in 2023 and 2024. In 2025, the company was also recognized with the BiS Awards in the categories of "Best Responsible Gambling Initiative" and "Best Customer Service", the Consumidor Moderno Award in the "Online Betting" category, and the EGR Marketing & Innovation Awards in the "Responsible Gambling Marketing Campaign" category.
Headquartered in São Paulo, with an office in Belo Horizonte, EstrelaBet stands out for its innovation, commitment to responsible gaming, legal advertising practices, and support for sports and entertainment. In partnership with FUMEC University, the company develops pioneering initiatives to prevent problem gambling, leveraging cutting-edge technology to provide users with a safe experience and psychological support. Game integrity is also a top priority, upheld through rigorous internal processes and strategic partnerships, including Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history as the first Brazilian betting company to officially sponsor a FIFA event: the FIFA Women’s World Cup™. This milestone solidified its international presence and underscored its dedication to promoting various sports disciplines. In Brazil, the company expands its impact through support for major initiatives, sports broadcasting, cultural events, and media projects that strengthen public engagement and drive entertainment.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2024, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contact:
For Investors
IR@inseinc.com
+1 646-620-6737
For Press and Sales
inspiredsales@inseinc.com
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