Inspired Launches V-Play Football (Soccer) Brazil with Betano
- Strategic expansion into Latin American market through Brazilian launch
- Official partnership with Brazil's premier football league (Brasileirão Betano) adding authenticity
- Multi-platform availability (desktop and mobile) through established Betano brand
- None.
Insights
Inspired's strategic partnership with Kaizen Gaming expands their Latin American presence with an officially licensed Brazilian football virtual game.
Inspired Entertainment's launch of V-Play Football Brazil represents a strategic market expansion into Latin America's lucrative sports betting landscape. This virtual sports product specifically targets Brazil, one of the region's largest potential markets, where football enjoys immense popularity.
The partnership with Kaizen Gaming (operating through Betano) is particularly valuable as Kaizen is described as "one of the world's fastest-growing GameTech companies," providing Inspired with an established distribution channel in the Brazilian market. Most notably, the product carries official sponsorship from Brasileirão Betano, Brazil's premier professional football league, giving it authentic branding and visual assets that significantly enhance its market appeal.
This product launch aligns with two key industry trends: the growing popularity of virtual sports as a continuous-play alternative to traditional sports betting, and the importance of official league partnerships in creating authentic gambling products. The official league branding creates a competitive advantage that differentiates Inspired's offering in an increasingly crowded virtual sports market.
From a business perspective, this represents Inspired's continued execution of their geographic expansion strategy beyond core markets. Virtual sports products typically generate recurring revenue through revenue-sharing models with operators, potentially creating a stable income stream if the product gains traction with Brazilian bettors. The mobile optimization mentioned suggests the product is designed to capture Brazil's substantial and growing mobile gambling segment.
NEW YORK, May 15, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is proud to announce the launch of V-Play Football (Soccer) Brazil in partnership with Kaizen Gaming, one of the world’s fastest-growing GameTech companies. The game is now live in Brazil through Kaizen Gaming’s popular Betano brand.
V-Play Football Brazil is the latest addition to Inspired’s award-winning Virtual Sports portfolio, created to capture the excitement, energy, and style of Brazilian football. Tailored specifically for the Brazilian market, the game features hyper-realistic visuals, dynamic match action, and a fully localized experience.
In a landmark development, V-Play Football Brazil will be officially sponsored by the Brasileirão Betano, Brazil’s premier professional football league. The game includes authentic branding, official logos, and visual assets from the Brasileirão Betano, delivering an even more immersive and realistic virtual football experience.
“We’re thrilled to partner with Kaizen Gaming to bring V-Play Football Brazil to Betano players,” said Brooks Pierce, President & Chief Executive Officer of Inspired. “With the addition of Brasileirão Betano branding, we’ve taken realism to the next level. This game doesn’t just reflect the look and feel of Brazilian football – it’s now officially linked to the heart of the sport in Brazil.”
“At Kaizen Gaming, we’re committed to offering best-in-class entertainment experiences,” said Εvangelos Dedoulis, Director of Product at Kaizen Gaming. “With the launch of V-Play Football Brazil, enhanced by the iconic Brasileirão Betano brand, we’re bringing our users an experience that feels closer than ever to the real game.”
This launch marks a significant milestone in Inspired’s expansion into Latin America and reinforces Kaizen Gaming’s leadership in the Brazilian iGaming market.
V-Play Football Brazil is now available on betano.bet.br optimized for both desktop and mobile platforms.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
About Kaizen Gaming | Betano
Kaizen Gaming is one of the biggest GameTech companies in the world. With a focus on Technology and People, it aims to continuously evolve the betting experience it offers to millions of customers around the world and entertain sports fans in a fun and responsible way.
Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence across numerous markets in Europe, the Americas and Africa. It has also recently entered Africa and North America through launches in Nigeria and Ontario. The company employs more than 2,700 people across the globe.
Kaizen Gaming has been recognized as a leading player in the global sports betting and gaming market, having received several industry awards, including a world first of five trophies in a single year at the 2023 EGR Operator Awards (“Sports Betting Operator of the Year”, “Marketing Campaign of the Year”, “Mobile Sports Product of the Year”, “In-House Product of the Year” and “In-Play Sports Operator of the Year”).
For more information visit Kaizen Gaming
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 20232, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contact:
For Investors
IR@inseinc.com
+1 646 277-1285
For Press and Sales
inspiredsales@inseinc.com
FAQ
What is Inspired Entertainment's V-Play Football Brazil game?
When did INSE launch V-Play Football Brazil with Betano?
Where can users access Inspired's V-Play Football Brazil game?
What makes INSE's V-Play Football Brazil different from other virtual sports games?
