Ituran Selected to Provide Full Connectivity Solution for Fiat Connect in South America

Rhea-AI Summary

Ituran (NASDAQ: ITRN) was selected by Stellantis to deliver Connect Fiat, an end-to-end connectivity program for the Fiat Strada in South America. The agreement has an initial three-year term with a two-year extension option, expanding a partnership that began in May 2025.

The scope covers embedded hardware, connected services, backend operations and the end-user mobile app to provide secure, scalable vehicle connectivity and management for Fiat Strada customers.

Positive

• Three-year contract with a two-year extension option
• Exclusive Connect Fiat deployment for the Fiat Strada in South America
• Vertically integrated delivery: hardware, services, backend, and mobile app
• Partnership expansion following collaboration that began in May 2025

Negative

• None.

News Market Reaction – ITRN

-1.06%

1 alert

-1.06% News Effect

On the day this news was published, ITRN declined 1.06%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Initial agreement term: 3 years Extension option: 2 years Launch region: South America +1 more

4 metrics

Initial agreement term 3 years Initial term of Connect Fiat agreement with Stellantis

Extension option 2 years Optional extension period for Connect Fiat agreement

Launch region South America Geographic focus of Connect Fiat connectivity program

Model coverage Fiat Strada Connect Fiat initially available exclusively for Fiat Strada

Market Reality Check

Price: $47.49 Vol: Volume 60,500 is below th...

normal vol

$47.49 Last Close

Volume Volume 60,500 is below the 20-day average of 82,403 (relative volume 0.73). normal

Technical Trading above the 200-day MA at 39.52, near the 52-week high of 49.72.

Peers on Argus

Peers show mixed moves: gains in FARO (0.43%), KNW (0.47%), MVIS (5.97%), MLAB (...

1 Up

Peers show mixed moves: gains in FARO (0.43%), KNW (0.47%), MVIS (5.97%), MLAB (1.42%) and a decline in VPG (-1.97%). Only MVIS appeared in the momentum scanner, up 1.74% without same-day news, suggesting today’s Ituran move is more company-specific than sector-driven.

Historical Context

5 past events · Latest: Feb 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 17	Motorsport AI partnership	Positive	+0.6%	Partnership with Griiip to connect motorsport vehicles using AI-powered telemetry insights.
Feb 09	Earnings call scheduling	Positive	+2.7%	Announcement of Q4 and full-year 2025 results release and investor conference call.
Nov 24	OEM agreement Renault	Positive	+5.4%	Three-year OEM service agreement with Renault expanding tracking and telematics in Latin America.
Nov 19	Nasdaq bell ceremony	Positive	-1.7%	30th anniversary and 20 years on Nasdaq celebrated with opening bell ceremony.
Nov 18	Q3 2025 earnings	Positive	-0.6%	Record quarterly results with higher revenue, subscribers, and cash generation.

Pattern Detected

Positive strategic and earnings news often led to modest gains, though some strong operational reports saw short-term price declines.

Recent Company History

Recent news shows a steady stream of operational and strategic milestones. In Q3 2025, Ituran reported record revenue of $92.3M and 2,588,000 subscribers, yet shares moved -0.62% the next day. A new OEM agreement with Renault in Latin America on Nov 24, 2025 saw a stronger 5.37% gain. AI-focused telemetry collaboration news on Feb 17, 2026 produced a smaller 0.55% rise. Today’s Stellantis/Fiat connectivity deal fits this pattern of OEM expansion and connected-vehicle growth.

Market Pulse Summary

This announcement highlights an expanded Stellantis partnership, giving Ituran a multi-year role in ...

Analysis

This announcement highlights an expanded Stellantis partnership, giving Ituran a multi-year role in powering the Connect Fiat program for the Fiat Strada in South America. It builds on prior OEM deals, such as the Renault Latin America agreement and record Q3 2025 results with revenue of $92.3M. Investors may track contract duration, expansion to additional Fiat models, OEM customer concentration, and upcoming results on March 5, 2026 for signs of broader financial impact.

Key Terms

telematics, embedded hardware, connected vehicle services, oem

4 terms

telematics technical

"a global leader in vehicle telematics and OEM connectivity solutions"

Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.

embedded hardware technical

"including:Supply of embedded hardware;Delivery of connected vehicle services"

Embedded hardware are the physical electronic parts—microchips, circuit boards, sensors and controllers—built into machines and devices to perform a single, dedicated task rather than run general-purpose software. For investors, it matters because these components determine a product’s cost, reliability, performance and supply-chain risk; like the engine in a car, better embedded hardware can create competitive advantage, recurring revenue from upgrades, and exposure to manufacturing or regulatory issues.

connected vehicle services technical

"Supply of embedded hardware;Delivery of connected vehicle services;Full operation"

Connected vehicle services are digital features that let cars and trucks send and receive data over the internet—things like real-time navigation, remote diagnostics, software updates, crash alerts, and in-car apps. For investors, these services turn vehicles into ongoing revenue platforms and sources of valuable usage data, similar to how smartphones create recurring income and customer lock-in, while also affecting maintenance costs, safety risk, and future resale value.

oem financial

"reinforces Ituran's collaborative model with its OEM customers built on technology excellence"

OEM stands for Original Equipment Manufacturer, which is a company that produces parts or components used in the final products made by other companies. For investors, understanding OEMs is important because their performance can impact the supply chain and overall success of major industries, especially those relying on specialized parts. Think of OEMs as the suppliers that provide the building blocks for larger products, like the engine parts for a car.

AI-generated analysis. Not financial advice.

This represents a new agreement between Ituran and Fiat and marks an expansion of collaboration with Stellantis

AZOUR, Israel, Feb. 25, 2026 /PRNewswire/ -- Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics and OEM connectivity solutions, today was selected to deliver the Connect Fiat program in partnership with Stellantis. The agreement has an initial term of three years, with the option to extend for an additional two years. This program represents an expansion of Ituran's existing collaboration with Stellantis, following the partnership announced in early 2025.

The agreement between Ituran and Stellantis delivers a fully integrated, end-to-end solution, including:

• Supply of embedded hardware;
• Delivery of connected vehicle services;
• Full operation of the technology backend;
• Provision of the end-user mobile application;

This vertically integrated approach enables Stellantis to offer Fiat Strada customers a seamless, secure, and scalable connected vehicle experience, fully aligned with global best practices in automotive connectivity.

Through Connect Fiat, available exclusively for the Fiat Strada, customers gain access to advanced connectivity, security, and vehicle management features.

Eyal Sheratzky, co-CEO of Ituran, commented, "We are very proud to further expand our strategic partnership with Stellantis through the launch of Connect Fiat. This project reflects Ituran's ability to deliver fully integrated, end-to-end connectivity solutions, combining hardware, services, backend operations, and the end-user application into a single, unified platform. Our goal is to support Stellantis in delivering a safer, more connected, and reliable experience to its customers, while establishing a strong foundation for connectivity expansion across Fiat models in the region."

Gisele Tonello, Vice President, Stellantis Software Business Unit in South America, added, "The launch of Connect Fiat, exclusive to the Fiat Strada, represents an important milestone in our software and connected vehicle strategy in South America. It reinforces our commitment to innovation, safety, and customer value. Our collaboration with Ituran enables us to deliver a robust, integrated, and scalable solution, fully aligned with Stellantis' vision of transforming the vehicle into an intelligent, connected platform throughout its entire lifecycle."

This launch represents a further strategic milestone in the partnership between Ituran and Stellantis in South America, which began in May 2025, and reinforces Ituran's collaborative model with its OEM customers built on technology excellence, operational reliability, and a strong focus on customer experience.

About Ituran

Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management and control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel Aviv-based DRIVE startup incubator to promote the development of smart mobility technology.

Ituran's subscriber base has been growing significantly since the Company's inception to over 2.6 million subscribers using its location-based services with a market-leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States.

For more information, please visit Ituran's website, at: www.ituran.com

Company Contact
Udi Mizrahi
udi_m@ituran.com 
Deputy CEO and VP Finance, Ituran
(Israel) +972 3 557 1348

International Investor Relations 
Ehud Helft
ituran@ekgir.com 
EK Global Investor Relations
(US) +1 212 378 8040 

Logo: https://mma.prnewswire.com/media/1972820/Ituran_logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/ituran-selected-to-provide-full-connectivity-solution-for-fiat-connect-in-south-america-302696864.html

SOURCE Ituran Location and Control Ltd.

FAQ

What is the term of Ituran's Connect Fiat agreement with Stellantis (ITRN)?

The agreement runs for an initial three years with a two-year extension option. According to the company, this provides a multi-year framework for deployment and potential extension in South America.

Which Fiat model is covered by Ituran's Connect Fiat program (ITRN)?

Connect Fiat is available exclusively for the Fiat Strada in South America. According to the company, the program targets Strada customers with tailored connectivity, security, and vehicle-management features.

What solutions will Ituran deliver under the Connect Fiat program (ITRN)?

Ituran will supply embedded hardware, connected services, backend operations, and the end-user mobile app. According to the company, this is a fully integrated, end-to-end connectivity solution for Fiat Strada.

When did the Ituran and Stellantis partnership in South America begin (ITRN)?

The collaboration in South America began in May 2025. According to the company, the Connect Fiat selection represents an expansion of that strategic partnership.

How does Connect Fiat affect Fiat Strada customers in South America (ITRN)?

Fiat Strada customers gain access to advanced connectivity, security, and vehicle management features. According to the company, the integrated platform aims to deliver a seamless, secure, and scalable connected experience.