Ituran Selected to Provide Full Connectivity Solution for Fiat Connect in South America

Ituran (NASDAQ: ITRN) was selected by Stellantis to deliver Connect Fiat, an end-to-end connectivity program for the Fiat Strada in South America.

Rhea-AI Summary

Ituran (NASDAQ: ITRN) was selected by Stellantis to deliver Connect Fiat, an end-to-end connectivity program for the Fiat Strada in South America. The agreement has an initial three-year term with a two-year extension option, expanding a partnership that began in May 2025.

The scope covers embedded hardware, connected services, backend operations and the end-user mobile app to provide secure, scalable vehicle connectivity and management for Fiat Strada customers.

Positive

• Three-year contract with a two-year extension option
• Exclusive Connect Fiat deployment for the Fiat Strada in South America
• Vertically integrated delivery: hardware, services, backend, and mobile app
• Partnership expansion following collaboration that began in May 2025

Negative

• None.

Argus Feb 25 session

-1.06% close to close Open Argus

Details

News Market Reaction – ITRN

On Feb 25, the day this news came out, ITRN closed 1.06% below the previous close.

Data tracked by StockTitan Argus for the Feb 25 session.

Key Figures

Initial agreement term: 3 years Extension option: 2 years Launch region: South America +1 more

Initial agreement term

3 years

Initial term of Connect Fiat agreement with Stellantis

Extension option

2 years

Optional extension period for Connect Fiat agreement

Launch region

South America

Geographic focus of Connect Fiat connectivity program

Model coverage

Fiat Strada

Connect Fiat initially available exclusively for Fiat Strada

Historical Context

5 past events · Latest: Feb 17

5 events

1. Feb 17

   Motorsport AI partnership

   24h Move

   +0.6%

   Partnership with Griiip to connect motorsport vehicles using AI-powered telemetry insights.

2. Feb 09

   Earnings call scheduling

   24h Move

   +2.7%

   Announcement of Q4 and full-year 2025 results release and investor conference call.

3. Nov 24

   OEM agreement Renault

   24h Move

   +5.4%

   Three-year OEM service agreement with Renault expanding tracking and telematics in Latin America.

4. Nov 19

   Nasdaq bell ceremony

   24h Move

   -1.7%

   30th anniversary and 20 years on Nasdaq celebrated with opening bell ceremony.

5. Nov 18

   Q3 2025 earnings

   24h Move

   -0.6%

   Record quarterly results with higher revenue, subscribers, and cash generation.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

telematics, embedded hardware, connected vehicle services, oem

4 terms

telematics technical

"a global leader in vehicle telematics and OEM connectivity solutions"

Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.

embedded hardware technical

"including:Supply of embedded hardware;Delivery of connected vehicle services"

Embedded hardware are the physical electronic parts—microchips, circuit boards, sensors and controllers—built into machines and devices to perform a single, dedicated task rather than run general-purpose software. For investors, it matters because these components determine a product’s cost, reliability, performance and supply-chain risk; like the engine in a car, better embedded hardware can create competitive advantage, recurring revenue from upgrades, and exposure to manufacturing or regulatory issues.

connected vehicle services technical

"Supply of embedded hardware;Delivery of connected vehicle services;Full operation"

Connected vehicle services are digital features that let cars and trucks send and receive data over the internet—things like real-time navigation, remote diagnostics, software updates, crash alerts, and in-car apps. For investors, these services turn vehicles into ongoing revenue platforms and sources of valuable usage data, similar to how smartphones create recurring income and customer lock-in, while also affecting maintenance costs, safety risk, and future resale value.

oem financial

"reinforces Ituran's collaborative model with its OEM customers built on technology excellence"

OEM stands for Original Equipment Manufacturer, which is a company that produces parts or components used in the final products made by other companies. For investors, understanding OEMs is important because their performance can impact the supply chain and overall success of major industries, especially those relying on specialized parts. Think of OEMs as the suppliers that provide the building blocks for larger products, like the engine parts for a car.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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This represents a new agreement between Ituran and Fiat and marks an expansion of collaboration with Stellantis

AZOUR, Israel, Feb. 25, 2026 /PRNewswire/ -- Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics and OEM connectivity solutions, today was selected to deliver the Connect Fiat program in partnership with Stellantis. The agreement has an initial term of three years, with the option to extend for an additional two years. This program represents an expansion of Ituran's existing collaboration with Stellantis, following the partnership announced in early 2025.

The agreement between Ituran and Stellantis delivers a fully integrated, end-to-end solution, including:

• Supply of embedded hardware;
• Delivery of connected vehicle services;
• Full operation of the technology backend;
• Provision of the end-user mobile application;

This vertically integrated approach enables Stellantis to offer Fiat Strada customers a seamless, secure, and scalable connected vehicle experience, fully aligned with global best practices in automotive connectivity.

Through Connect Fiat, available exclusively for the Fiat Strada, customers gain access to advanced connectivity, security, and vehicle management features.

Eyal Sheratzky, co-CEO of Ituran, commented, "We are very proud to further expand our strategic partnership with Stellantis through the launch of Connect Fiat. This project reflects Ituran's ability to deliver fully integrated, end-to-end connectivity solutions, combining hardware, services, backend operations, and the end-user application into a single, unified platform. Our goal is to support Stellantis in delivering a safer, more connected, and reliable experience to its customers, while establishing a strong foundation for connectivity expansion across Fiat models in the region."

Gisele Tonello, Vice President, Stellantis Software Business Unit in South America, added, "The launch of Connect Fiat, exclusive to the Fiat Strada, represents an important milestone in our software and connected vehicle strategy in South America. It reinforces our commitment to innovation, safety, and customer value. Our collaboration with Ituran enables us to deliver a robust, integrated, and scalable solution, fully aligned with Stellantis' vision of transforming the vehicle into an intelligent, connected platform throughout its entire lifecycle."

This launch represents a further strategic milestone in the partnership between Ituran and Stellantis in South America, which began in May 2025, and reinforces Ituran's collaborative model with its OEM customers built on technology excellence, operational reliability, and a strong focus on customer experience.

About Ituran

Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management and control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel Aviv-based DRIVE startup incubator to promote the development of smart mobility technology.

Ituran's subscriber base has been growing significantly since the Company's inception to over 2.6 million subscribers using its location-based services with a market-leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States.

For more information, please visit Ituran's website, at: www.ituran.com

Company Contact
Udi Mizrahi
udi_m@ituran.com 
Deputy CEO and VP Finance, Ituran
(Israel) +972 3 557 1348

International Investor Relations 
Ehud Helft
ituran@ekgir.com 
EK Global Investor Relations
(US) +1 212 378 8040 

Logo: https://mma.prnewswire.com/media/1972820/Ituran_logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/ituran-selected-to-provide-full-connectivity-solution-for-fiat-connect-in-south-america-302696864.html

SOURCE Ituran Location and Control Ltd.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the term of Ituran's Connect Fiat agreement with Stellantis (ITRN)?

The agreement runs for an initial three years with a two-year extension option. According to the company, this provides a multi-year framework for deployment and potential extension in South America.

Which Fiat model is covered by Ituran's Connect Fiat program (ITRN)?

Connect Fiat is available exclusively for the Fiat Strada in South America. According to the company, the program targets Strada customers with tailored connectivity, security, and vehicle-management features.

What solutions will Ituran deliver under the Connect Fiat program (ITRN)?

Ituran will supply embedded hardware, connected services, backend operations, and the end-user mobile app. According to the company, this is a fully integrated, end-to-end connectivity solution for Fiat Strada.

When did the Ituran and Stellantis partnership in South America begin (ITRN)?

The collaboration in South America began in May 2025. According to the company, the Connect Fiat selection represents an expansion of that strategic partnership.

How does Connect Fiat affect Fiat Strada customers in South America (ITRN)?

Fiat Strada customers gain access to advanced connectivity, security, and vehicle management features. According to the company, the integrated platform aims to deliver a seamless, secure, and scalable connected experience.