Disguise and PhatMojo Announce Multi-Year Contract Extension to Continue Rainbow Friends success in North America and Europe
Rhea-AI Summary
Disguise, Inc., a subsidiary of JAKKS Pacific (NASDAQ: JAKK), has extended its multi-year contract with PhatMojo to continue producing Rainbow Friends costumes across North America and Europe. Rainbow Friends, a kid-friendly horror gaming brand that launched its costume line in 2024, has shown significant success in the gaming-inspired costume category.
The brand combines multiplayer gaming with horror elements, featuring colorful monsters and creatures throughout different chapters. The collection has gained popularity among gaming enthusiasts, content creators, and roleplay fans. The costumes will be available at major retailers across North America and Europe this fall, both in-store and online.
Positive
- Successful expansion of Rainbow Friends costume line since 2024 launch
- Growing market presence in both North America and Europe
- Strategic positioning in the growing kid-friendly horror gaming category
Negative
- None.
News Market Reaction
On the day this news was published, JAKK gained 4.23%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
POWAY, Calif., May 13, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is excited to announce a multi-year contract extension with PhatMojo. This will continue to expand the success of the Rainbow Friends brand across North America and Europe, reinforcing Disguise’s dedication to delivering innovative, high-quality costumes that captivate fans of all ages.
Rainbow Friends is a multiplayer kid-friendly horror story experience, split up into chapters, featuring colorful yet menacing monsters and creatures that appear throughout the game. The game’s blend of adventure, mystery, and survival elements has made it a standout title in the kid-friendly horror gaming genre, leading to licensing toys, plush, and through the collaboration between Disguise and PhatMojo, premium costumes.
Since the introduction of Rainbow Friends costumes in North America in 2024, Disguise has experienced significant success within the kid-friendly horror gaming category. The Rainbow Friends collection has gained widespread popularity among gaming enthusiasts, content creators, and fans of immersive roleplay, positioning Rainbow Friends as a key brand within Disguise’s expanding portfolio of video game-inspired costume offerings. The sustained demand for officially licensed costumes reflects the growing influence of the brand and the broader appeal of gaming culture in the costume industry.
"We see incredible success in both kid-friendly horror and gaming, but when you combine the two, it creates an entirely new level of excitement. It has captivated audiences of all ages, and kids, in particular, can’t get enough of the characters and immersive experiences," said Tara Cortner, President and General Manager of Disguise, “That excitement naturally translates into Halloween, where fans want to bring their favorite spooky gaming moments to life. It’s the perfect combination, and we’re thrilled to continue delivering costumes that make those experiences even more memorable."
Rainbow Friends costumes will be widely available at leading retailers across North America and Europe, both in-store and online, this fall.
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
About PhatMojo
Based in Los Angeles, CA, PhatMojo is a global toy and brand management company. PhatMojo collaborates closely with the world’s preeminent independent creators on fast, focused, fun.
MEDIA CONTACT:
PR@Disguise.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7d51794a-cff7-4727-8f5b-be352617d2a5
FAQ
What is the Rainbow Friends licensing deal between Disguise and PhatMojo for JAKKS Pacific (JAKK)?
Where will Rainbow Friends costumes be available for purchase?
What type of brand is Rainbow Friends under JAKKS Pacific (JAKK)?
When did Disguise first launch Rainbow Friends costumes in North America?
