Disguise and PhatMojo Announce Multi-Year Contract Extension to Continue Rainbow Friends success in North America and Europe
Disguise, Inc., a subsidiary of JAKKS Pacific (NASDAQ: JAKK), has extended its multi-year contract with PhatMojo to continue producing Rainbow Friends costumes across North America and Europe. Rainbow Friends, a kid-friendly horror gaming brand that launched its costume line in 2024, has shown significant success in the gaming-inspired costume category.
The brand combines multiplayer gaming with horror elements, featuring colorful monsters and creatures throughout different chapters. The collection has gained popularity among gaming enthusiasts, content creators, and roleplay fans. The costumes will be available at major retailers across North America and Europe this fall, both in-store and online.
Disguise, Inc., una filiale di JAKKS Pacific (NASDAQ: JAKK), ha rinnovato il suo contratto pluriennale con PhatMojo per continuare a produrre i costumi di Rainbow Friends in Nord America ed Europa. Rainbow Friends, un marchio di giochi horror adatto ai bambini che ha lanciato la sua linea di costumi nel 2024, ha ottenuto un grande successo nella categoria dei costumi ispirati ai videogiochi.
Il brand unisce il gioco multiplayer con elementi horror, presentando mostri e creature colorate in diversi capitoli. La collezione è diventata popolare tra gli appassionati di videogiochi, i creatori di contenuti e gli amanti del gioco di ruolo. I costumi saranno disponibili presso i principali rivenditori di Nord America ed Europa questo autunno, sia in negozio che online.
Disguise, Inc., una filial de JAKKS Pacific (NASDAQ: JAKK), ha ampliado su contrato multianual con PhatMojo para continuar produciendo disfraces de Rainbow Friends en Norteamérica y Europa. Rainbow Friends, una marca de juegos de terror apta para niños que lanzó su línea de disfraces en 2024, ha tenido un éxito notable en la categoría de disfraces inspirados en videojuegos.
La marca combina juegos multijugador con elementos de terror, presentando monstruos y criaturas coloridas a lo largo de diferentes capítulos. La colección ha ganado popularidad entre los entusiastas de los videojuegos, creadores de contenido y aficionados al rol. Los disfraces estarán disponibles en los principales minoristas de Norteamérica y Europa este otoño, tanto en tiendas físicas como en línea.
Disguise, Inc.는 JAKKS Pacific (NASDAQ: JAKK)의 자회사로서 PhatMojo와의 다년 계약을 연장하여 북미와 유럽 전역에서 Rainbow Friends 의상을 계속 생산할 예정입니다. Rainbow Friends는 2024년에 의상 라인을 출시한 어린이 친화적인 공포 게임 브랜드로, 게임에서 영감을 받은 의상 부문에서 큰 성공을 거두었습니다.
이 브랜드는 멀티플레이어 게임과 공포 요소를 결합하여 다양한 챕터에 걸쳐 다채로운 몬스터와 생물을 특징으로 합니다. 이 컬렉션은 게임 애호가, 콘텐츠 제작자, 롤플레이 팬들 사이에서 인기를 얻고 있습니다. 의상은 이번 가을 북미와 유럽의 주요 소매점에서 오프라인과 온라인 모두에서 판매될 예정입니다.
Disguise, Inc., une filiale de JAKKS Pacific (NASDAQ: JAKK), a prolongé son contrat pluriannuel avec PhatMojo pour continuer à produire des costumes Rainbow Friends en Amérique du Nord et en Europe. Rainbow Friends, une marque de jeux d’horreur adaptée aux enfants qui a lancé sa gamme de costumes en 2024, connaît un succès notable dans la catégorie des costumes inspirés par les jeux vidéo.
La marque combine le jeu multijoueur avec des éléments d’horreur, présentant des monstres et créatures colorés à travers différents chapitres. La collection a gagné en popularité auprès des passionnés de jeux vidéo, des créateurs de contenu et des amateurs de jeu de rôle. Les costumes seront disponibles cet automne chez les principaux détaillants en Amérique du Nord et en Europe, en magasin et en ligne.
Disguise, Inc., eine Tochtergesellschaft von JAKKS Pacific (NASDAQ: JAKK), hat seinen mehrjährigen Vertrag mit PhatMojo verlängert, um weiterhin Rainbow Friends-Kostüme in Nordamerika und Europa herzustellen. Rainbow Friends, eine kinderfreundliche Horror-Spielmarke, die ihre Kostümreihe 2024 eingeführt hat, verzeichnet große Erfolge in der Kategorie der spielinspirierten Kostüme.
Die Marke verbindet Mehrspieler-Gaming mit Horrorelementen und zeigt bunte Monster und Kreaturen in verschiedenen Kapiteln. Die Kollektion erfreut sich großer Beliebtheit bei Gaming-Enthusiasten, Content-Erstellern und Rollenspiel-Fans. Die Kostüme werden diesen Herbst bei großen Einzelhändlern in Nordamerika und Europa sowohl im Geschäft als auch online erhältlich sein.
- Successful expansion of Rainbow Friends costume line since 2024 launch
- Growing market presence in both North America and Europe
- Strategic positioning in the growing kid-friendly horror gaming category
- None.
Insights
Disguise's contract extension with PhatMojo for Rainbow Friends costumes strengthens JAKKS Pacific's position in the profitable gaming-inspired costume market.
The multi-year contract extension between Disguise and PhatMojo represents a strategic continuation of what has already been described as a "significant success" for the company in the kid-friendly horror gaming category. This move solidifies JAKKS Pacific's position in the growing intersection of gaming culture and costume retail.
Rainbow Friends has emerged as a key brand within Disguise's gaming-inspired costume portfolio since its 2024 North American introduction. The expansion maintains distribution through "leading retailers across North America and Europe" for the upcoming fall season, providing stable revenue channels for this product line.
The partnership targets a particularly valuable market segment by combining two high-demand categories: kid-friendly horror and gaming. According to Disguise's president, this combination creates "an entirely new level of excitement" that "captivates audiences of all ages" – suggesting strong consumer engagement that typically translates to higher sales volumes.
This deal demonstrates JAKKS Pacific's commitment to leveraging popular digital entertainment properties, particularly those with cross-generational appeal. The sustained consumer demand for these officially licensed products indicates healthy market acceptance, which should contribute positively to the company's licensing segment performance.
The timing of the announcement ahead of the fall Halloween season positions JAKKS to capitalize on the peak costume-buying period with an already-established successful product line, reducing new product launch risks while extending revenue potential from an existing property.
POWAY, Calif., May 13, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is excited to announce a multi-year contract extension with PhatMojo. This will continue to expand the success of the Rainbow Friends brand across North America and Europe, reinforcing Disguise’s dedication to delivering innovative, high-quality costumes that captivate fans of all ages.
Rainbow Friends is a multiplayer kid-friendly horror story experience, split up into chapters, featuring colorful yet menacing monsters and creatures that appear throughout the game. The game’s blend of adventure, mystery, and survival elements has made it a standout title in the kid-friendly horror gaming genre, leading to licensing toys, plush, and through the collaboration between Disguise and PhatMojo, premium costumes.
Since the introduction of Rainbow Friends costumes in North America in 2024, Disguise has experienced significant success within the kid-friendly horror gaming category. The Rainbow Friends collection has gained widespread popularity among gaming enthusiasts, content creators, and fans of immersive roleplay, positioning Rainbow Friends as a key brand within Disguise’s expanding portfolio of video game-inspired costume offerings. The sustained demand for officially licensed costumes reflects the growing influence of the brand and the broader appeal of gaming culture in the costume industry.
"We see incredible success in both kid-friendly horror and gaming, but when you combine the two, it creates an entirely new level of excitement. It has captivated audiences of all ages, and kids, in particular, can’t get enough of the characters and immersive experiences," said Tara Cortner, President and General Manager of Disguise, “That excitement naturally translates into Halloween, where fans want to bring their favorite spooky gaming moments to life. It’s the perfect combination, and we’re thrilled to continue delivering costumes that make those experiences even more memorable."
Rainbow Friends costumes will be widely available at leading retailers across North America and Europe, both in-store and online, this fall.
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
About PhatMojo
Based in Los Angeles, CA, PhatMojo is a global toy and brand management company. PhatMojo collaborates closely with the world’s preeminent independent creators on fast, focused, fun.
MEDIA CONTACT:
PR@Disguise.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7d51794a-cff7-4727-8f5b-be352617d2a5
FAQ
What is the Rainbow Friends licensing deal between Disguise and PhatMojo for JAKKS Pacific (JAKK)?
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