Disguise, Inc. Launches Official Costumes From NBCUniversal’s Blockbuster 2025 Films
Disguise Inc., a subsidiary of JAKKS Pacific (NASDAQ: JAKK), has announced a new collection of costumes based on NBCUniversal's 2025 film releases. The lineup includes costumes from Wicked: For Good, the live-action How to Train Your Dragon, Gabby's Dollhouse: The Movie, and Jurassic World Rebirth.
The collection will feature detailed costumes and accessories, with special emphasis on Glinda and Elphaba characters from Wicked: For Good, available in North America, EMEA, and LATAM. The company is also launching dinosaur-themed costumes for Jurassic World Rebirth and character costumes from Gabby's Dollhouse: The Movie, all set to release in fall 2025.
Disguise Inc., una controllata di JAKKS Pacific (NASDAQ: JAKK), ha annunciato una nuova collezione di costumi ispirati ai film di NBCUniversal in uscita nel 2025. La linea include costumi tratti da Wicked: For Good, la versione live-action di Come Addestrare il Tuo Drago, Gabby's Dollhouse: The Movie e Jurassic World Rebirth.
La collezione presenterà costumi e accessori dettagliati, con particolare attenzione ai personaggi di Glinda ed Elphaba da Wicked: For Good, disponibili in Nord America, EMEA e LATAM. L'azienda lancerà inoltre costumi a tema dinosauri per Jurassic World Rebirth e costumi dei personaggi di Gabby's Dollhouse: The Movie, tutti previsti per il lancio nell'autunno 2025.
Disguise Inc., una filial de JAKKS Pacific (NASDAQ: JAKK), ha anunciado una nueva colección de disfraces basada en los estrenos cinematográficos de NBCUniversal para 2025. La línea incluye disfraces de Wicked: For Good, la película live-action de Cómo Entrenar a Tu Dragón, Gabby's Dollhouse: The Movie y Jurassic World Rebirth.
La colección contará con disfraces y accesorios detallados, con especial énfasis en los personajes Glinda y Elphaba de Wicked: For Good, disponibles en Norteamérica, EMEA y LATAM. La compañía también lanzará disfraces temáticos de dinosaurios para Jurassic World Rebirth y disfraces de personajes de Gabby's Dollhouse: The Movie, todos programados para otoño de 2025.
Disguise Inc.는 JAKKS Pacific (NASDAQ: JAKK)의 자회사로, NBCUniversal의 2025년 영화 개봉작을 기반으로 한 새로운 의상 컬렉션을 발표했습니다. 라인업에는 Wicked: For Good, 실사판 드래곤 길들이기, Gabby's Dollhouse: The Movie, 그리고 Jurassic World Rebirth의 의상들이 포함되어 있습니다.
이번 컬렉션은 세밀한 의상과 액세서리를 특징으로 하며, 특히 Wicked: For Good의 글린다와 엘파바 캐릭터에 중점을 두고 북미, EMEA, LATAM 지역에서 제공될 예정입니다. 또한, Jurassic World Rebirth를 위한 공룡 테마 의상과 Gabby's Dollhouse: The Movie 캐릭터 의상도 2025년 가을에 출시될 계획입니다.
Disguise Inc., une filiale de JAKKS Pacific (NASDAQ: JAKK), a annoncé une nouvelle collection de costumes inspirée des sorties cinématographiques de NBCUniversal prévues pour 2025. La gamme comprend des costumes de Wicked: For Good, du film live-action Comment dresser votre dragon, Gabby's Dollhouse: The Movie et Jurassic World Rebirth.
La collection proposera des costumes et accessoires détaillés, avec une attention particulière portée aux personnages Glinda et Elphaba de Wicked: For Good, disponibles en Amérique du Nord, EMEA et LATAM. L'entreprise lancera également des costumes à thème dinosaure pour Jurassic World Rebirth ainsi que des costumes de personnages de Gabby's Dollhouse: The Movie, tous prévus pour l'automne 2025.
Disguise Inc., eine Tochtergesellschaft von JAKKS Pacific (NASDAQ: JAKK), hat eine neue Kostümkollektion basierend auf den Filmveröffentlichungen von NBCUniversal im Jahr 2025 angekündigt. Die Kollektion umfasst Kostüme aus Wicked: For Good, dem Live-Action-Wie man seinen Drachen trainiert, Gabby's Dollhouse: The Movie und Jurassic World Rebirth.
Die Kollektion bietet detaillierte Kostüme und Accessoires, mit besonderem Fokus auf die Charaktere Glinda und Elphaba aus Wicked: For Good, erhältlich in Nordamerika, EMEA und LATAM. Zudem bringt das Unternehmen Dinosaurier-Kostüme für Jurassic World Rebirth sowie Charakterkostüme aus Gabby's Dollhouse: The Movie heraus, die alle für Herbst 2025 geplant sind.
- None.
- None.
Insights
Disguise's expansion of NBCUniversal costume portfolio leverages major 2025 film releases, potentially boosting JAKKS Pacific's Q3-Q4 seasonal revenues.
Disguise's announcement of new costume lines based on NBCUniversal's 2025 blockbuster films represents a strategic product expansion for parent company JAKKS Pacific. The timing is particularly notable as these costumes will hit shelves for the critical Halloween selling season, which typically drives significant seasonal revenue for costume manufacturers.
The portfolio leverages four major film properties with diverse audience appeal: Wicked: For Good (capitalizing on an established hit), How to Train Your Dragon (leveraging box office success of the live-action remake), Gabby's Dollhouse (targeting younger demographics), and Jurassic World Rebirth (appealing to action/adventure fans). This diversification across demographics is a sound strategy for maximizing market penetration.
Particularly noteworthy is the international distribution of the Wicked costumes across North America, EMEA, and LATAM regions, indicating stronger global market potential for this specific line. The expanded geographical reach for these products suggests JAKKS is leveraging its distribution network to maximize returns on its licensing investment.
The release strategically builds on previous costume success with the How to Train Your Dragon franchise, indicating the company's ability to identify and extend profitable licensing relationships. This continuity in licensing partnerships with NBCUniversal demonstrates stability in JAKKS' business relationships with major content producers.
While financial details of the licensing agreement aren't disclosed, these high-profile entertainment properties typically command significant consumer attention and should contribute to JAKKS Pacific's seasonal revenue performance in Q3-Q4 2025.
POWAY, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to unveil a new lineup of costumes inspired by NBCUniversal’s highly anticipated 2025 film releases. The collection will feature characters from Wicked: For Good, the live-action retelling of How to Train Your Dragon, Gabby’s Dollhouse: The Movie, and Jurassic World Rebirth. This new range expands Disguise’s already extensive portfolio of NBCUniversal licensed costumes. With rich characters and iconic looks from each title, the upcoming lineup promises highly detailed costumes and accessories set to hit shelves across North America later this year.
In support of Universal Pictures’ Wicked: For Good, the second chapter of the widely popular Wicked films, Disguise will introduce a broad selection of costumes featuring fan-favorite characters Glinda and Elphaba. Designed to capture the magic of the film’s most memorable scenes, these costumes are expected to be among the top choices for Halloween 2025. Disguise’s Wicked: For Good costume collection will be available this fall in North America, EMEA, and LATAM.
Following the success of costume sales inspired by DreamWorks Animation’s How to Train Your Dragon animated films, Disguise is excited to unveil a new line of costumes supporting Universal Pictures’ live-action retelling that recently scored big in the box office—perfectly timed for Halloween. Also launching this fall in North America are charming new costumes inspired by DreamWorks Animation’s Gabby’s Dollhouse: The Movie, as well as thrilling dinosaur-themed costumes celebrating Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth. From adorable to fearsome, these costumes are set to capture the imagination of fans of all ages this Halloween season.
“We are delighted to support such amazing new content from our partners at NBCUniversal this year. From big blockbusters to animated favorites, the slate spans a wide range of fan interests and features the perfect brands to be represented in costumes,” said Tara Cortner, President and GM of Disguise, Inc.
About Disguise Inc.
Since 1987, Disguise Inc. has been a global leader in the dress-up and costume industry, known for creating innovative, trend-setting costumes and accessories. Headquartered near San Diego, Disguise designs and manufactures millions of costumes annually, delivering joy and unforgettable memories to kids and adults alike. Disguise partners with many of the world’s most popular licensed brands and also offers an array of original, proprietary designs. Its products are distributed through major retailers, specialty shops, party stores, and seasonal pop-ups around the globe. To explore Disguise’s extensive licensed costume collection, visit www.disguise.com, and follow along on Instagram @disguise.costumes, X (formerly Twitter) @DisguiseInc, and Facebook Disguise Costumes.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/b4254c1b-e8df-4b78-8c72-6f61aeb1ca5e
MEDIA CONTACT: PR@Disguise.com
FAQ
What new costume licenses has JAKK's Disguise announced for 2025?
When will the new Wicked: For Good costumes be available from Disguise?
Which characters will be featured in Disguise's Wicked: For Good costume collection?
Where will JAKK's new NBCUniversal movie costumes be available?
