Jeffs’ Brands: KeepZone AI Enters Advanced Counter-Drone Solutions Market Amid Surging Global Demand for Airspace Security
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) said its subsidiary KeepZone AI entered an exclusive reseller agreement to sell an aerospace developer’s counter-unmanned aerial systems (C-UAS) in Mexico on Feb 25, 2026. The net-launcher C-UAS targets government, security and critical-infrastructure customers, subject to laws and approvals.
The deal complements KeepZone’s prior distribution agreements across Canada, Europe, UAE, Israel and Mexico and supports its goal to build a multi-layered homeland security ecosystem integrating air, ground and autonomous platforms.
Positive
- Exclusive Mexico reseller rights for advanced C-UAS products
- Targets government and critical-infrastructure customers including defense and energy agencies
- Integrates air-safety tech with existing AI-driven homeland security portfolio
- Builds multi-layered security ecosystem across ground, air, and autonomous platforms
Negative
- Commercial sales are conditional on government approvals and applicable laws
- Reseller exclusivity is limited to Mexico, restricting immediate geographic reach
Market Reality Check
Peers on Argus
Sector peers show mixed moves: JWEL +19.27%, YJ +7.15%, IPW +2.27%, WNW -4.37%, while momentum scans recently flagged JWEL moving down. With only one peer in the momentum list and divergent directions, JFBR’s move appears stock-specific.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 19 | Cybersecurity distribution deal | Positive | -13.2% | KeepZone AI to distribute Assac Networks cybersecurity software in Hungary and Greece. |
| Feb 18 | AI threat detection deal | Positive | +13.0% | Non-exclusive reseller agreement for AI-based threat detection in Mexico’s security sector. |
| Feb 12 | Scanary expansion Asia | Positive | -18.2% | Expanded Scanary AI screening distribution into an additional high-traffic Asian market. |
| Feb 06 | Underwater systems deal | Positive | -5.3% | Exclusive reseller agreement for DSIT counter-underwater systems in Mexico. |
| Feb 02 | Hydrogen drone agreement | Positive | +5.4% | KeepZone AI secured exclusive rights in Mexico for hydrogen-powered drone systems. |
AI/homeland-security expansion headlines for KeepZone have generally been positive in tone but have produced mixed to often negative next-day price moves, with more divergences than alignments.
Over recent weeks, Jeffs’ Brands has issued multiple AI-tagged updates via KeepZone AI, focusing on security and defense technologies. These include exclusive or strategic distribution agreements for hydrogen-powered drone systems in Mexico, underwater domain awareness solutions, AI-powered screening in Asian markets, and cybersecurity tools in Europe. Market reactions have been inconsistent, with several negative moves following seemingly strategic announcements. Today’s counter-drone reseller agreement in Mexico extends this homeland security pivot within the same thematic trajectory.
Historical Comparison
In the past month, JFBR released 5 AI-focused KeepZone updates, averaging a -3.66% next-day move. A +15.2% swing around today’s counter-drone news would be a notably stronger reaction than prior AI headlines.
AI-tagged news shows a progression from hydrogen-powered drones and underwater defense to AI screening, cybersecurity, and now counter-drone C-UAS systems, deepening KeepZone’s homeland security portfolio in Mexico and abroad.
Regulatory & Risk Context
An effective Form F-3 shelf filed on Feb 19, 2026 registers up to 1,372,017 Ordinary Shares for resale by a selling shareholder, consisting of 1,193,058 Note Shares and 178,959 Warrant Shares. The prospectus states no new shares are registered for sale by the company; it would receive proceeds only if the warrant is exercised for cash.
Market Pulse Summary
This announcement highlights KeepZone AI’s expansion into advanced counter-drone C-UAS solutions in Mexico under an exclusive reseller agreement, extending Jeffs’ Brands’ homeland security pivot across air, ground, and autonomous platforms. Context includes a series of recent AI-tagged distribution deals for drones, underwater defense, and screening technologies, plus an F-3 resale registration tied to prior convertible financing. Investors may watch for concrete contracts with Mexican government and critical-infrastructure clients and any follow-on capital-structure updates.
Key Terms
counter-unmanned aerial systems technical
c-uas technical
uas technical
under-vehicle inspection systems technical
aerostats technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Feb. 25, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has recently entered into an exclusive reseller agreement (the “Agreement”) with a leading aerospace defense technology developer (the “Aerospace Company”).
Under the terms of the Agreement, KeepZone has been granted exclusive rights to resell the Aerospace Company’s advanced counter-unmanned aerial systems (“C-UAS”) solutions in Mexico. Through this strategic partnership, KeepZone intends to offer air-domain security and defense solutions to government, security and enterprise customers, including border protection agencies, law enforcement authorities and operators of critical infrastructure, subject to applicable laws and receipt of government approvals.
The Aerospace Company’s anti-drone platform is a multi-layered soft-hard kill C-UAS system that utilizes a net launcher against hostile drones, enabling safe urban environments and minimizing collateral damage. This platform offers a comprehensive solution for strategic military bases, critical infrastructure, and infantry soldiers.
The Agreement supports KeepZone’s strategy to build a comprehensive, multi-layered homeland security ecosystem by integrating counter-drone technologies with its existing AI-driven solutions. The Aerospace Company’s product portfolio complements KeepZone’s current offerings by addressing key risks associated with unmanned aerial systems (“UAS”) operations, including C-UAS platforms, that use net-launching technology to neutralize hostile drones in battlefield, urban and perimeter-security environments.
KeepZone will promote and distribute the C-UAS solution in Mexico exclusively to approved customers. These include certain Mexican government and state entities focused on defense, security, intelligence, and critical infrastructure protection, such as the Secretaría de la Defensa Nacional, Guardia Nacional, and Petróleos Mexicanos, subject to applicable laws and receipt of government approvals.
The Agreement builds on KeepZone’s expansion in the homeland security market. Recent milestones include the entry into distribution agreements with Scanary Ltd. (for exclusion distribution rights for its AI-based radar threat detection solutions in Canada, Germany and the United Arab Emirates, and non-exclusive distribution rights in Spain and Italy), Zorronet Ltd. (for exclusion distribution rights for its autonomous AI-driven Security Operations Centers in Mexico and Israel), and STI Ltd. (for exclusion distribution rights for its under-vehicle inspection systems and explosives detection devices in Canada and Mexico), and a representation agreement with RT LTA Systems Ltd. (for its SkyStar™ aerostats in certain territories). The addition of air-safety and counter-drone technologies positions KeepZone as a potential integrator for end-to-end solutions spanning ground, air, and autonomous platforms.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, its belief that the Agreement will expand and enhance KeepZone’s security solutions portfolio, KeepZone’s position as an integrator of end-to-end solutions spanning ground, air, and autonomous platforms, and the Company’s strategic expansion into the homeland security sector. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on Feb 25, 2026 about KeepZone AI?
Which types of customers will KeepZone AI (JFBR) target with the new C-UAS in Mexico?
What technology does the C-UAS platform offered by KeepZone AI (JFBR) use?
Is the KeepZone AI (JFBR) reseller agreement immediately actionable across Mexico?
How does the Mexico C-UAS deal fit KeepZone AI’s (JFBR) broader strategy?
Does the announcement disclose financial terms or pricing for the JFBR KeepZone AI C-UAS deal?
