Jeffs’ Brands Prepares for Official Launch of Fort’s AI-Based Pest Control App on the Apple iOS and Android Platforms
Jeffs' Brands Ltd (NASDAQ: JFBR) is preparing to launch its AI-powered pest control mobile application, Fort app, on major mobile platforms. The app, developed by Fort Products Limited (a wholly-owned subsidiary), has already launched on the Apple App Store and is pending approval on Google Play.
The Fort app leverages artificial intelligence to help users identify household pests and provides customized treatment recommendations based on pest type, infestation severity, and user preferences. The app also features curated product suggestions, including Fort's proprietary pest control solutions.
This launch represents a key component of Jeffs' Brands' digital transformation strategy, aiming to enhance direct-to-consumer digital offerings and strengthen its market position.
Jeffs' Brands Ltd (NASDAQ: JFBR) si sta preparando a lanciare la sua applicazione mobile per il controllo dei parassiti alimentata dall'intelligenza artificiale, Fort app, sulle principali piattaforme mobili. L'app, sviluppata da Fort Products Limited (una controllata al 100%), è già disponibile sull'Apple App Store e attende l'approvazione su Google Play.
La Fort app utilizza l'intelligenza artificiale per aiutare gli utenti a identificare i parassiti domestici e offre raccomandazioni personalizzate per il trattamento, basate sul tipo di parassita, la gravità dell'infestazione e le preferenze dell'utente. L'app include inoltre suggerimenti selezionati di prodotti, comprese le soluzioni esclusive di Fort per il controllo dei parassiti.
Questo lancio rappresenta un elemento chiave della strategia di trasformazione digitale di Jeffs' Brands, con l'obiettivo di migliorare le offerte digitali direct-to-consumer e rafforzare la posizione sul mercato.
Jeffs' Brands Ltd (NASDAQ: JFBR) se está preparando para lanzar su aplicación móvil de control de plagas impulsada por inteligencia artificial, Fort app, en las principales plataformas móviles. La aplicación, desarrollada por Fort Products Limited (una subsidiaria de propiedad total), ya está disponible en Apple App Store y está pendiente de aprobación en Google Play.
La Fort app utiliza inteligencia artificial para ayudar a los usuarios a identificar plagas domésticas y ofrece recomendaciones personalizadas de tratamiento basadas en el tipo de plaga, la gravedad de la infestación y las preferencias del usuario. La aplicación también presenta sugerencias seleccionadas de productos, incluidas las soluciones exclusivas de Fort para el control de plagas.
Este lanzamiento representa un componente clave de la estrategia de transformación digital de Jeffs' Brands, con el objetivo de mejorar las ofertas digitales directas al consumidor y fortalecer su posición en el mercado.
Jeffs' Brands Ltd (NASDAQ: JFBR)는 인공지능 기반 해충 방제 모바일 애플리케이션인 Fort 앱을 주요 모바일 플랫폼에 출시할 준비를 하고 있습니다. 이 앱은 전액 출자 자회사인 Fort Products Limited에서 개발했으며, 이미 Apple App Store에 출시되었고 Google Play 승인 대기 중입니다.
Fort 앱은 인공지능을 활용해 사용자가 가정 내 해충을 식별할 수 있도록 돕고, 해충 종류, 감염 정도, 사용자 선호도에 따라 맞춤형 치료 권장사항을 제공합니다. 또한 Fort의 독자적인 해충 방제 솔루션을 포함한 엄선된 제품 추천 기능도 포함되어 있습니다.
이번 출시는 Jeffs' Brands의 디지털 전환 전략의 핵심 요소로, 소비자 직접 대상 디지털 서비스를 강화하고 시장 내 입지를 공고히 하는 것을 목표로 합니다.
Jeffs' Brands Ltd (NASDAQ : JFBR) se prépare à lancer son application mobile de lutte antiparasitaire alimentée par intelligence artificielle, Fort app, sur les principales plateformes mobiles. L'application, développée par Fort Products Limited (une filiale à 100 %), est déjà disponible sur l'Apple App Store et en attente d'approbation sur Google Play.
Fort app utilise l'intelligence artificielle pour aider les utilisateurs à identifier les nuisibles domestiques et fournit des recommandations de traitement personnalisées en fonction du type de parasite, de la gravité de l'infestation et des préférences de l'utilisateur. L'application propose également des suggestions de produits sélectionnés, y compris les solutions antiparasitaires exclusives de Fort.
Ce lancement constitue un élément clé de la stratégie de transformation numérique de Jeffs' Brands, visant à améliorer les offres numériques directes aux consommateurs et à renforcer sa position sur le marché.
Jeffs' Brands Ltd (NASDAQ: JFBR) bereitet die Einführung seiner KI-gestützten Schädlingsbekämpfungs-App, Fort app, auf den wichtigsten mobilen Plattformen vor. Die App, entwickelt von Fort Products Limited (einer hundertprozentigen Tochtergesellschaft), ist bereits im Apple App Store verfügbar und wartet auf die Genehmigung im Google Play Store.
Die Fort app nutzt künstliche Intelligenz, um Nutzern bei der Identifikation von Haushaltsschädlingen zu helfen und bietet maßgeschneiderte Behandlungsempfehlungen basierend auf Schädlingsart, Befallsgrad und Nutzerpräferenzen. Die App enthält zudem ausgewählte Produktempfehlungen, darunter Forts proprietäre Schädlingsbekämpfungslösungen.
Dieser Launch stellt einen wesentlichen Bestandteil der digitalen Transformationsstrategie von Jeffs' Brands dar, mit dem Ziel, digitale Direktvertriebsangebote zu verbessern und die Marktposition zu stärken.
- Integration of AI technology into pest control solutions demonstrates technological innovation
- Expansion into direct-to-consumer digital offerings through mobile platforms
- Potential for increased product engagement through app-driven recommendations
- Cross-platform availability (iOS and Android) maximizes market reach
- Android version still pending approval, potentially delaying full market access
- Success depends on user adoption and app performance
Insights
Jeffs' Brands is expanding from e-commerce to direct-to-consumer digital services with an AI-powered pest control app, diversifying revenue streams.
Jeffs' Brands' upcoming launch of the Fort AI-powered pest control app represents a strategic pivot from their traditional Amazon Marketplace e-commerce model toward a direct-to-consumer digital service approach. This diversification is particularly noteworthy as it leverages two key growth vectors: artificial intelligence and mobile applications.
The app's core functionality - AI-driven pest identification with personalized treatment recommendations - creates a full-funnel customer experience that intelligently leads to product sales. By first providing value through pest identification, then offering tailored solutions featuring their proprietary products, they've created a sales channel with significantly reduced friction compared to traditional e-commerce discovery.
From a business model perspective, this represents a vertical integration strategy where Jeffs' Brands now controls both the recommendation engine and the product fulfillment. This integration should improve margins while creating a proprietary customer acquisition channel that doesn't rely on Amazon's ecosystem or algorithms.
The multi-platform approach (iOS already available, Android pending) ensures maximum market coverage. However, the press release notably lacks specific metrics about expected revenue impact, user acquisition targets, or how this fits into their overall financial strategy - suggesting this may be more of a test initiative rather than a core business transformation.
Tel Aviv, Israel, May 27, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, is preparing for the official launch of its innovative artificial intelligence (“AI”)-powered pest control mobile application on the Apple iOS and Android platforms.
The Fort app, designed by Fort Products Limited (“Fort”), the Company's wholly-owned subsidiary, has successfully launched on the Apple App Store and is now available for download. Additionally, the Android version has been submitted to Google Play and is currently under review and is anticipated to be available for download on Google Play soon.
The Fort app supports users with AI-driven pest identification and provides tailored treatment recommendations and is part of Jeffs’ Brands’ commitment to expanding its direct-to-consumer digital offerings. The Fort app assists users in identifying household pests using AI and provides customized treatment solutions based on pest type, infestation severity, and user preferences. Furthermore, the app offers curated product suggestions, featuring Fort’s proprietary pest control solutions, enhancing the user experience and driving product engagement.
“The forthcoming official launch of the Fort app on these major mobile platforms represents a pivotal step in our digital transformation strategy,” said Victor Hakmon, CEO of Jeffs’ Brands. “By integrating advanced AI technology into our product offerings, we aim to provide accessible and effective pest control solutions directly to consumers, thereby strengthening our market position and fostering growth.”
The Company will provide further updates upon the official launch of the Fort app on the Google Play Store.
About Jeffs’ Brands Ltd
Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the timing and anticipated benefits of the approval and launch of the Fort app, including that it marks a pivotal step in Jeffs’ Brands’ digital transformation strategy and commitment to expand its direct-to-consumer digital presence and that the launch of Fort’s app represents a significant step forward in the Company’s mission to deliver accessible, and effective pest control solutions directly to consumers,. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’s business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow its brands and product offerings, including by acquiring new brands; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025 and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
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