Jeffs’ Brands: KeepZone AI Secures Strategic Distribution Agreement with STI, Leading Israeli Security Tech Developer

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR, JFBRW) said its subsidiary KeepZone AI signed a non-exclusive distribution agreement with Israeli security developer STI to sell under-vehicle inspection systems, explosives detectors and other threat-detection products in Canada and Mexico. The deal allows customer-specific exclusivity periods of up to six months for pre-approved government customers, including Canada's Department of National Defence and Royal Canadian Mounted Police and Mexican agencies such as Secretaría de la Defensa Nacional and Guardia Nacional. KeepZone said the agreement complements prior distribution deals and expands its AI-enhanced security solutions portfolio for border, counter-terrorism and critical-infrastructure customers.

Positive

• Territories secured: distribution rights in Canada and Mexico
• Customer exclusivity: up to six-month temporary exclusivity for pre-approved customers
• Product expansion: adds under-vehicle inspection and explosives detection technologies
• Portfolio integration: complements existing KeepZone distribution agreements

Negative

• Non-exclusive deal: agreement does not prevent other distributors outside temporary exclusivity
• Exclusivity limited: customer-specific exclusivity capped at six months
• No financial terms: the agreement discloses no contract value, revenue or timing

Key Figures

Customer exclusivity term: Up to six months

1 metrics

Customer exclusivity term Up to six months Temporary customer-specific exclusivity for certain approved agencies

Market Reality Check

Price: $0.0223 Vol: Volume 14,232,531 is slig...

normal vol

$0.0223 Last Close

Volume Volume 14,232,531 is slightly above the 20-day average of 13,460,130 (relative volume 1.06x). normal

Technical Price at $0.735 is trading below the 200-day MA of $6.10 and far under the $43.69 52-week high.

Peers on Argus

JFBR is down while peers show mixed moves: IPW appears in momentum scanners down...

1 Up 1 Down

JFBR is down while peers show mixed moves: IPW appears in momentum scanners down 6.12%, whereas LGCB is up 7.01%. Broader internet retail peers in the watchlist are only modestly up or down, pointing to a stock-specific move tied to company news rather than a sector-wide rotation.

Historical Context

5 past events · Latest: Jan 21 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 21	Reseller agreement	Positive	-36.6%	Non-exclusive Beesense ISR reseller deal for Canada and Mexico.
Jan 20	Exclusive C-UAS deal	Positive	-10.1%	Exclusive Mexico anti-drone system reseller agreement with aerospace developer.
Jan 16	STI distribution deal	Positive	+131.2%	Non-exclusive STI distribution adding vehicle and explosives detection.
Jan 12	KeepZone launch	Positive	-3.4%	Launch of KeepZone AI and multiple integrated security partnerships.
Jan 05	Aerostat agreement	Positive	-4.3%	Representation agreement for RT LTA SkyStar aerostat systems.

Pattern Detected

Recent AI/homeland security announcements have mostly been followed by negative price reactions, with one outlier sharp gain.

Recent Company History

Over the past few weeks, Jeffs’ Brands has issued multiple AI-tagged updates around KeepZone AI, including its launch and several distribution or representation agreements across homeland security technologies. Prior news on Beesense ISR products, anti-drone systems, and aerostat platforms saw mixed market reactions, often negative despite strategic expansion. The earlier STI distribution agreement on Jan 16 drew a strong positive move, showing investor responses to similar deals can be volatile.

Market Pulse Summary

This announcement extends KeepZone AI’s strategy of building a multi-layered homeland security portf...

Analysis

This announcement extends KeepZone AI’s strategy of building a multi-layered homeland security portfolio, adding under-vehicle inspection and explosives detection technologies aimed at Canadian and Mexican government agencies. Prior AI-tagged updates show a rapid cadence of new agreements across sensors, aerostats, and anti-drone systems. Investors may watch how these non-exclusive deals convert into contracts and how ongoing warrant and financing structures in recent filings intersect with future growth plans.

Key Terms

under-vehicle inspection systems, explosives detectors, vapor and gas chromatography

3 terms

under-vehicle inspection systems technical

"with a focus on under-vehicle inspection systems, explosives detection devices"

Under-vehicle inspection systems are security systems that use cameras, lights and sensors to capture clear images or scans of the underside of cars, trucks and other vehicles as they pass an entry point. Investors should care because these systems are bought and maintained by governments, airports, ports and large facilities to reduce risk; sales, installation contracts and ongoing service create predictable revenue streams and exposure to public-safety budgets and infrastructure upgrades.

explosives detectors technical

"Key technologies include: Under Vehicle Inspection Systems... Explosives Detectors: Handheld and stationary devices"

Devices or systems that identify the presence of explosive materials or improvised explosive devices by sensing chemical signatures, particles, or physical disturbances; think of them as smoke alarms for bombs that alert operators to hidden threats. Investors care because demand for these products is driven by government regulations, airport and event security spending, and corporate risk management—changes in those budgets, technology advances, or incidents can quickly affect sales, contracts and company valuations.

vapor and gas chromatography medical

"devices using vapor and gas chromatography for rapid, accurate identification"

A laboratory technique that separates and measures the different volatile compounds in a sample by turning them into a vapor and passing them through a column where they come out at different times; think of it like sorting letters by how fast they travel down a hallway so you can read each one separately. Investors care because it verifies product composition, purity and contamination levels, supports regulatory approvals and quality control, and can affect manufacturing costs, product safety and market access.

AI-generated analysis. Not financial advice.

Tel Aviv, Israel, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, recently announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into a non-exclusive distribution agreement (the “Agreement”) with STI Ltd. (“STI”), an Israeli developer of specialized homeland security technologies. The Agreement adds to KeepZone’s growing portfolio of integrated security solutions, with a focus on under-vehicle inspection systems, explosives detection devices, and other advanced threat detection tools.Pursuant to the Agreement, KeepZone will act as a non-exclusive distributor for STI’s products in Canada and Mexico. The Agreement includes provisions for temporary, customer-specific exclusivity periods of up to six months for pre-approved customers, allowing KeepZone to approach key government and security agencies without competition from other distributors during that time. Approved customers include major entities such as Canada’s Department of National Defence, Royal Canadian Mounted Police and Mexican agencies like the Secretaría de la Defensa Nacional and Guardia Nacional. This strategic focus targets high-value sectors, including border security, counter-terrorism, and critical infrastructure protection.

STI’s products complement KeepZone’s existing offerings by providing robust ground-level detection capabilities. Key technologies include:

• Under Vehicle Inspection Systems: Advanced scanners for identifying hidden threats in vehicle undercarriages, ideal for border crossings and secure facilities.
• Explosives Detectors: Handheld and stationary devices using vapor and gas chromatography for rapid, accurate identification of explosive materials.

This strategic partnership builds on KeepZone’s recent expansions, including distribution agreements with Scanary Ltd. for AI-radar threat detection, Zorronet Ltd. for autonomous security operations centers, and RT LTA Systems Ltd. for aerostat surveillance systems. By integrating STI’s technologies, KeepZone continues to position itself as a one-stop shop for multi-layered, AI-enhanced security ecosystems that address evolving global threats.

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement; its belief that the Agreement will expand and enhance KeepZone’s security solutions portfolio; and KeepZone’s positioning as an integrator of AI-enabled security technologies. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What did Jeffs' Brands (JFBR) announce on January 22, 2026 about KeepZone AI?

KeepZone AI signed a non-exclusive distribution agreement with STI to distribute under-vehicle inspection and explosives detection products in Canada and Mexico.

Which government customers are covered by KeepZone AI's STI agreement (JFBR)?

Pre-approved customers include Canada's Department of National Defence and Royal Canadian Mounted Police, and Mexican agencies such as Secretaría de la Defensa Nacional and Guardia Nacional.

Does the KeepZone–STI agreement give exclusivity to Jeffs' Brands (JFBR)?

The agreement is non-exclusive but allows customer-specific temporary exclusivity for up to six months for approved customers.

What STI technologies will KeepZone AI distribute under the JFBR deal?

Key technologies include under-vehicle inspection systems and explosives detectors using vapor and gas chromatography, plus other threat-detection tools.

How does the STI distribution agreement affect KeepZone AI's product offering for JFBR investors?

It broadens KeepZone's portfolio with ground-level detection capabilities that complement prior AI-radar, autonomous SOC, and aerostat surveillance distribution agreements.