Jeffs’ Brands: KeepZone AI Enters into Non-Exclusive Reseller Agreement with Beesense Sensors Systems, Expanding Defense and Security Solutions Across Canada and Mexico
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) said on January 21, 2026 that its subsidiary KeepZone AI entered a non-exclusive reseller agreement with Beesense Sensors Systems to sell and support selected Beesense ISR products in Canada and Mexico. KeepZone will promote Beesense product families including the Firefly, Mantis and BEE series, offering dual-channel observation and surveillance systems for land, air and maritime ISR. The company said the deal expands Jeffs' Brands' presence in North American defense and security markets and intends to combine KeepZone's AI capabilities with Beesense sensors to deliver real-time ISR solutions to end-users.
Positive
- Reseller appointment for Canada and Mexico
- Adds Beesense Firefly, Mantis and BEE ISR product lines
- Expansion into North American defense and security sectors
- AI integration intended to enhance ISR sensor value
Negative
- Agreement is non-exclusive, limiting market exclusivity
Key Figures
Market Reality Check
Peers on Argus
JFBR was down 10.08% while close peers showed mixed moves (e.g., WBUY -5.88%, YJ +2.31%, WNW +3.38%, IPW -4.09%), indicating stock-specific dynamics rather than a broad internet retail move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 20 | AI reseller deal | Positive | -10.1% | Exclusive C-UAS reseller agreement focused on Mexico expansion. |
| Jan 16 | Distribution agreement | Positive | +131.2% | Non-exclusive deal adding vehicle inspection and explosives detection in N. America. |
| Jan 12 | Subsidiary launch | Positive | -3.4% | Launch of KeepZone AI with multiple security tech partnerships and pilot data. |
| Jan 05 | Aerostat agreement | Positive | -4.3% | Representation agreement for SkyStar aerostat ISR systems in defined territories. |
| Dec 31 | Subsidiary uplisting plan | Positive | +9.5% | Fort Technology board approval to pursue a Nasdaq Capital Market uplisting. |
Recent AI/homeland-security announcements often produced volatile and frequently negative price reactions, with only one AI distribution deal triggering a sharp upside move.
Over the past month, Jeffs’ Brands has rapidly repositioned around KeepZone AI’s homeland security platform. Since Jan 5, it announced aerostat representation, launched KeepZone with multiple agreements on Jan 12, added a Canada/Mexico distribution deal on Jan 16, and an exclusive C‑UAS reseller deal in Mexico on Jan 20. Price reactions have been mixed, with several AI-tagged expansions sold off despite strategic significance. Today’s Beesense ISR reseller agreement extends this same AI-driven security build-out into Canada and Mexico.
Market Pulse Summary
This announcement extends Jeffs’ Brands’ AI-driven homeland security strategy, adding Beesense multi-sensor ISR solutions for Canada and Mexico through KeepZone AI. It builds on recent exclusive and non-exclusive agreements for C-UAS, vehicle inspection, explosives detection, and aerostat systems, positioning KeepZone as an integrated security provider. Investors may watch for concrete contract wins, revenue contribution from these partnerships, and any further financing or warrant-related developments disclosed in future filings.
Key Terms
artificial intelligence technical
isr technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Jan. 21, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into a non-exclusive reseller agreement (the “Agreement”) with Beesense Sensors Systems Ltd. ("Beesense"), an Israeli innovator in multi-sensor technology for intelligence, surveillance, and reconnaissance (“ISR”) applications.
The Agreement appoints KeepZone as a reseller of certain Beesense products and services in Canada and Mexico, expanding Jeffs' Brands’ presence in the North American defense and security sectors.
Under the terms of the Agreement, KeepZone will promote, market, sell and provide support services in connection with applicable Beesense product families, including the Firefly, Mantis and BEE series. These solutions feature dual-channel observation and surveillance systems designed for land, air and maritime use, providing real-time, holistic views for ISR capabilities.
"We are thrilled to collaborate with Beesense, a leader in multi-sensor technologies, to bring their state-of-the-art solutions to customers in Canada and Mexico," said Alon Dayan, Chief Executive Officer of KeepZone. "We believe this strategic collaboration not only strengthens our position in the defense and security space but also leverages our AI expertise to deliver enhanced value to end-users, supporting Jeffs' Brands' vision for diversified, tech-forward growth."
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, including its belief that the Agreement will expand and enhance KeepZone’s security solutions portfolio, its presence in the North American defense and security sectors, and will support the Company’s vision for diversified, tech-forward growth. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands announce on January 21, 2026 (JFBR)?
Which Beesense product families will KeepZone AI resell for JFBR?
Which markets does the JFBR reseller agreement cover?
Is the Beesense reseller agreement for JFBR exclusive?
How will Jeffs' Brands (JFBR) use AI in the Beesense agreement?
Does the announcement include financial terms or revenue guidance for JFBR?
