Jones Soda Named Official Soda of World Pizza Champions

Rhea-AI Summary

Jones Soda (CSE: JSDA, OTCQB: JSDA) has been named the official soda of World Pizza Champions, a nonprofit organization of elite pizza professionals connected to hundreds of pizzerias. This strategic partnership aims to expand Jones' presence in the foodservice channel and increase brand visibility through competitions, community events, and charitable projects.

As part of the sponsorship, Jones will be featured at the International Pizza Expo in Las Vegas in March, with the Jones logo displayed on team members' chef jackets. The partnership offers potential for adding hundreds of new distribution points for Jones products through the influence of world-class pizzaiolos on beverage choices in their restaurants and networks.

Positive

• Partnership provides access to hundreds of potential new distribution points through pizzeria networks
• Enhanced brand visibility through International Pizza Expo and World Pizza Champions events
• Strategic expansion into foodservice channel

Negative

• None.

Partnership Aligns Jones with Influential Nonprofit Linked to Hundreds of Pizza Restaurants

SEATTLE, Feb. 19, 2025 /PRNewswire/ -- Jones Soda Co. (CSE: JSDA, OTCQB: JSDA), the original craft soda known for its bold flavors and edgy brand personality, today announced that it has been named the official soda of World Pizza Champions, a nonprofit organization of elite pizza professionals with ties to hundreds of topnotch pizzerias. The partnership opens new opportunities for expanding Jones' presence in the foodservice channel as well as for broadening the brand's fan base through visibility during World Pizza Champions' competitions, community events and charitable projects.

The relationship aligns Jones with world-class pizzaiolos who can influence the beverage choices at their own restaurants as well as those of their colleagues, potentially adding hundreds of new distribution points for Jones legacy sodas and other products.

As a World Pizza Champions sponsor, Jones also will be featured at the organization's booth and World Pizza Games competition at the International Pizza Expo in Las Vegas in March; the Jones logo will be displayed on team members' chef jackets at all events; and Jones will have the opportunity to collaborate on the group's initiatives benefiting causes such as Parkinson's disease and critical childhood illnesses.

"This partnership is an ideal springboard for building new connections in the food and beverage community as we focus on expanding both our products and our strategies for driving profitable growth," said Jones Soda CEO Scott Harvey. "It's also a major vote of confidence in the quality of Jones products from an organization that is 100% dedicated to excellence in the art of pizza making."

"Our cofounder Tony Gemignani has a mantra that says 'respect the craft.' Jones Soda clearly shares that philosophy in its own business, and that makes this relationship a natural fit," said Nick Bogacz, President of World Pizza Champions. "This is our first partnership with a soda brand, and we believe it will deliver significant benefits on both sides."

About Jones Soda 
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavors, and unconventional brand personality. Launched in 1996 as the original craft soda brand, the Company today markets a diverse portfolio of sodas, mixers, spiked soda, and wellness beverages under the Jones® Soda brand as well as a line of award-winning hemp beverages and edibles leveraging Jones' trademark flavors under the Mary Jones brand. For more information, visit www.jonessoda.com, www.myjones.com, or https://gomaryjones.com

About World Pizza Champions
World Pizza Champions is a U.S.-based nonprofit multinational group comprised of elite pizza professionals. Team members are selected on an invitation-only basis from among world champion competitors and acclaimed industry leaders, based on skill, character, compatibility and selfless efforts on behalf of the industry. Through international competition, educational outreach, public demonstrations and community-based service, the team is dedicated to promoting pizza making as a respected craft and viable career choice. For more information, visit https://www.worldpizzachampions.com.

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SOURCE Jones Soda

FAQ

What does Jones Soda's partnership with World Pizza Champions mean for JSDA's distribution?

The partnership provides potential access to hundreds of new distribution points through World Pizza Champions' network of pizzerias, expanding Jones Soda's presence in the foodservice channel.

How will JSDA benefit from the World Pizza Champions sponsorship in 2025?

JSDA will gain brand visibility through World Pizza Champions' competitions, community events, and charitable projects, plus featured presence at the International Pizza Expo in Las Vegas.

What marketing exposure will JSDA receive through the World Pizza Champions partnership?

JSDA will receive exposure through logo placement on chef jackets, presence at the International Pizza Expo, and visibility during competitions and events.

How many potential new distribution points could JSDA gain from the World Pizza Champions partnership?

The partnership connects JSDA to hundreds of potential new distribution points through World Pizza Champions' network of top-tier pizzerias.