CHEEZ-IT® TRANSFORMS ITS ICONIC 100% REAL CHEESE CRACKER INTO UNEXPECTED PUFFY, AIRY DELICIOUSNESS WITH NEW CHEEZ-IT® PUFF'D®
Rhea-AI Summary
Cheez-It® introduces Puff'd®, a new snack made with 100% real cheese, offering a unique puffy and airy texture. This product features three varieties: Double Cheese, White Cheddar, and Scorchin' Hot Cheddar, each promising a melt-in-your-mouth experience. The launch aims to enhance family snacktime fun, according to marketing director Erin Storm. Cheez-It Puff'd will be available in stores nationwide starting February 2022. Kellogg Company, parent of Cheez-It, reported net sales of approximately $13.8 billion in 2020.
Positive
- Introduction of Cheez-It Puff'd offers innovative snack options with 100% real cheese.
- Product line includes diverse flavors to appeal to various consumer preferences.
- Launch is positioned to enhance family snacktime experiences.
Negative
- None.
Insights
Analyzing...
BATTLE CREEK, Mich., Jan. 20, 2022 /PRNewswire/ -- Cheez-It® is bringing families one-of-a-kind snacktime fun in a surprising new form. Introducing Cheez-It® Puff'd®: a craveable new puffy and airy snack made with
As the newest take on your favorite snack cracker, Cheez-It Puff'd starts with a cheesy, crunchy outside layer and transforms into a melt-in-your-mouth, indulgent taste for an absurdly uplifting snacking experience. Every Cheez-It Puff'd delivers a poppable, airy bite that is baked with
The new collection is available in three varieties:
- Cheez-It® Puff'd® Double Cheese: These airy puffs pack an inside-and-out double punch of
100% real cheese. - Cheez-It® Puff'd® White Cheddar: The authentic savory cheese flavor packed in an even more poppable form that keeps snackers coming back for more.
- Cheez-It® Puff'd® Scorchin' Hot Cheddar: The perfect balance of
100% real cheese and tongue-tingling scorchin' hot flavor for a fiery blaze in every bite.
"Our Cheez-It Original crackers are a tried-and-true snacktime classic beloved by the whole family," said Erin Storm, senior marketing director of Cheez-It. "We know families are constantly seeking new ways to boost snacktime and afternoon fun, and Cheez-It Puff'd delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy."
Be on the lookout for new Cheez-It Puff'd as it starts hitting snack aisles nationwide this February. Follow @CheezIt on your favorite social media platform to keep up with latest fun and food news.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
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SOURCE Kellogg Company
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