CHEEZ-IT® TURNS UP THE LUNCHTIME HEAT WITH NEW CHEEZ-IT® SNAP'D SCORCHIN' HOT CHEDDAR
On May 9, 2022, Cheez-It® launched a new limited-time product, Snap'd Scorchin' Hot Cheddar, aiming to enhance lunchtime experiences with a spicy, cheesy flavor.
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Rhea-AI Summary
On May 9, 2022, Cheez-It® launched a new limited-time product, Snap'd Scorchin' Hot Cheddar, aiming to enhance lunchtime experiences with a spicy, cheesy flavor. Made with 100% real cheddar cheese, this snack offers a blend of garlic and umami for a fiery taste. The product is marketed to reignite enthusiasm for lunch, addressing the trend of skipped meals. Available nationwide starting in May 2022, it promises to transform mundane lunches into exciting culinary experiences.
Positive
- Launch of limited-time Cheez-It® Snap'd Scorchin' Hot Cheddar product.
- Product made with 100% real cheddar cheese.
- Targets the growing trend of forgotten or skipped lunches.
Negative
- None.
Details
News Market Reaction – K
The recorded move for K in the trading session of this news was +2.47%.
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Limited-time Cheez-It® Snap'd Scorchin' Hot Cheddar delivers a cheesy, fiery and delicious way to level up lunch
BATTLE CREEK, Mich., May 9, 2022 /PRNewswire/ -- Cheez-It® knows lunchtime isn't what it used to be – it's the meal we work through, forget or skip. That's why Cheez-It® Snap'd – a cheesy, thin and crispy snack made with
New, limited-time Cheez-It Snap'd Scorchin' Hot Cheddar is baked with
"Lunch has become the mundane or forgotten meal, but with the cheesy, thin and crispy crunch from Cheez-It Snap'd we're bringing that 'I can't wait until lunch' feeling back," said Erin Storm, senior marketing director of Cheez-It. "With the debut of Cheez-It Snap'd Scorchin' Hot Cheddar, we're spicing up lunchtime and sending taste buds on a fiery, cheesy ride — making an unskippable lunch experience with a blazing kick."
Cheez-It Snap'd Scorchin' Hot Cheddar is available at retailers nationwide starting in May, for this summer only. For more information, follow @CheezIt on your favorite social media platform to keep up with the latest fun and food news.
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly
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SOURCE Kellogg Company
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