KELLOGG'S® RICE KRISPIES® CEREAL INTRODUCES KELLOGG'S FIRST FRUITY CEREAL WITH AN EXCELLENT SOURCE OF VITAMIN D IN EVERY BOWL
NEW Kellogg's® Rainbow Krispies® packs a punch with a pop of color, fun and fruity flavor made with 8 grams of whole grains
BATTLE CREEK, Mich., April 13, 2023 /PRNewswire/ -- Waking up early, getting ready for the day and finding time for a quick yet satisfying meal is no easy task. Mornings can be much less daunting by adding a double dose of fun and nutrition to breakfast, which is why Kellogg's® Rice Krispies® Cereal is introducing a delicious new take on their classic, fan-favorite cereal — Kellogg's® Rainbow Krispies® — featuring a fresh, fruity flavor, splash of color, and excellent source of Vitamin D in every serving.
With a brand-new shape and six vibrant colors, each delectable bite of Kellogg's Rainbow Krispies offers fans a treat for their senses with its fruity aroma and flavors. Parents can now give their kids a cereal they know they'll love while feeling great about it too as Kellogg's Rainbow Krispies is Kellogg's first fruity cereal to provide
"At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets1, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans," said Laura Newman, senior director of brand marketing at Kellogg Company. "Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg's Rainbow Krispies are here to add a boost to even the most mundane mornings!"
Delicious in the bowl or straight out of the box, Kellogg's Rainbow Krispies is also the perfect ingredient to make fun, fruity-flavored Rice Krispies Treats at home. Fans will love adding a pop of color and sweet taste to these favorite homemade treats, just in time for spring.
Families looking to add a dose of colorful, fruity flavor to their day can find Kellogg's Rainbow Krispies at retailers nationwide starting in April for a suggested retail price of
For more treat-making inspiration and to keep up with all things Kellogg's Rice Krispies, visit www.ricekrispies.com and follow along on TikTok, Instagram and Facebook.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over
1 Source: Hartman Group Health & Wellness, 2021 Report
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SOURCE Kellogg Company