New Pringles® Scorchin' Flavor Solves Soggy Nacho Problems In One Wavy Crisp
Kellogg Company has announced the launch of Pringles® Scorchin' Wavy Loaded Nachos to address the common issue of soggy nachos.
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Rhea-AI Summary
Kellogg Company has announced the launch of Pringles® Scorchin' Wavy Loaded Nachos to address the common issue of soggy nachos. This new flavor combines creamy queso, sour cream, and corn tortilla with hints of jalapeño and cayenne pepper, providing a crunchy texture. Available nationwide starting November 2021, with a full rollout in 2022, this product retails for $2.09 per 4.8-ounce can. The Scorchin' line previously included spicy variants of BBQ, Cheddar, and Chili & Lime flavors.
Positive
- Launch of a new product, Pringles® Scorchin' Wavy Loaded Nachos, catering to consumer demand for spicy snacks.
- Strong marketing message highlighting bold flavors, targeting heat-loving consumers effectively.
Negative
- None.
Details
News Market Reaction – K
The recorded move for K in the trading session of this news was -0.88%.
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BATTLE CREEK, Mich., Nov. 16, 2021 /PRNewswire/ -- Gone are the days of soggy-on-the-top and bare-on-the-bottom nacho problems. The masters of flavor at Pringles® have a new way to satisfy your spicy nacho craving with one always-crunchy, mess-free crisp: Pringles® Scorchin' Wavy Loaded Nachos.
New Pringles Scorchin' Wavy Loaded Nachos pack the taste of creamy queso, sour cream and corn tortilla, kicking it up a notch with heat that builds over time. Each bite boasts a hint of spicy jalapeño and cayenne pepper for extra oomph, and a wavy texture for even more crunch, delivering a fiery burst of flavor. Whether you're craving that loaded and layered nacho taste while tailgating, road tripping or lounging at home, these crisps bring the heat, bold flavor and big crunch to any occasion.
"Pringles Scorchin' has been coming in hot since the line launched a year ago. Our newest take, Pringles Scorchin' Wavy Loaded Nachos, sets a new standard for any heat-loving, spicy nacho fans with bold, zesty flavors bundled into just one bite," said Gareth Maguire, senior director of marketing for Pringles.
Pringles Scorchin' Wavy Loaded Nachos will be available through a limited release in retailers nationwide beginning in November 2021, with a full release in 2022 at a suggested retail price of
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
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SOURCE Kellogg Company
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