Dr Pepper® Announces the Winners of the 16th Annual Dr Pepper Tuition Giveaway

Rhea-AI Summary

Dr Pepper announced the winners of its 16th annual Tuition Giveaway during the College Football Conference Championship games. Four students were awarded $100,000 each in tuition funds after competing in a football-throwing contest at various championship games. The competition, which has awarded over $19 million in educational support over 30 years, featured eight finalists competing at the ACC, Big 12, SEC, and Big Ten championships.

Winners included students from Baylor University, Lincoln Memorial University, California State Polytechnic University Pomona, and Salem State University. The contestants were selected based on their academic and professional goals submissions, with winners expressing aspirations ranging from veterinary medicine to making healthcare more accessible.

Positive

• Successful completion of major marketing campaign enhancing brand visibility through college sports
• Demonstrated long-term commitment to education support with $19 million awarded over 30 years

Negative

• None.

News Market Reaction

+2.69%

1 alert

+2.69% News Effect

On the day this news was published, KDP gained 2.69%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Four College Students Received $100,000 Tuition Award

FRISCO, Texas, Dec. 9, 2024 /PRNewswire/ -- Dr Pepper^®, part of the Keurig Dr Pepper portfolio of brands, today announced the student winners of the 16th annual Dr Pepper Tuition Giveaway, who were each awarded $100,000 in tuition funds during the College Football Conference Championship games on Saturday, December 7th. Eight finalists participated in the Dr Pepper Tuition Giveaway at the ACC, Big 12, SEC, and Big Ten championship games, competing to see who could throw the most footballs into an oversized Dr Pepper can in 30 seconds.

Having awarded more than $19 million to support student's educational goals in the past 30 years, Dr Pepper remains dedicated to helping students pursue their academic dreams.

"It's great to be back on the field for the annual Dr Pepper Tuition Giveaway," said Derek Dabrowski, Senior Vice President of Brand Marketing at Keurig Dr Pepper. "Each year, Dr Pepper celebrates college football all season long and recognizes students who demonstrate outstanding leadership and a passion for making a difference in their communities. We congratulate all of the winners and participants in this year's program."

Grand prize winners and runners-up include:

ACC

• Winner: Miller, Baylor University 
• Runner-up: Ajani, Worcester Polytechnic Institute

Big 12

• Winner: Colleen, Lincoln Memorial University
• Runner-up: Joy, Spelman College

SEC

• Winner: Christian, California State Polytechnic University Pomona
• Runner-up: Jacob, Pacific University

Big Ten 

• Winner: Nyah, Salem State University
• Runner-up: Drew, Duke University

"Winning the Dr Pepper Tuition Giveaway was an unbelievable experience," said Christian, an aspiring veterinarian at California State Polytechnic University Pomona. "These funds will make a huge difference for me as I chase my dream of graduating from veterinary school and earning the first doctorate in my family. This tuition money will help me tremendously given the high estimated costs of vet school. I am very grateful to Dr Pepper for this opportunity."

In the entry submissions, students were asked to share their academic and professional goals and how the awarded tuition will impact their lives. In her submission, Big 12 Championship winner, Colleen, shared that she hopes to one day break down financial barriers in medicine, and make healthcare more accessible to those who need it. "Winning $100,000 in tuition at the Dr Pepper Tuition Giveaway is life changing. Last year, I lost my father to a preventative condition. I am more dedicated than ever to helping people seek early care. I am deeply appreciative of Dr Pepper's continued efforts to help me, and many other students like me, chase our dreams." 

Visit www.drpepper.com/tuition/ to learn more and join the conversation by following @DrPepper on Instagram, TikTok, and Facebook.

About Dr Pepper®

Dr Pepper®, a brand of Keurig Dr Pepper, Inc. (KDP), is the oldest major soft drink in the United States. Since 1885, the twenty-three flavors of Dr Pepper® have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry, Zero Sugar, Cream Soda, and Strawberries & Cream varieties. For more information, visit DrPepper.com or keurigdrpepper.com. For the brand's latest news and updates, follow Dr Pepper® at Facebook.com/DrPepper, Instagram.com/DrPepper or TikTok.com/DrPepper.

About Keurig Dr Pepper, Inc.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of approximately $15 billion, we hold leadership positions in beverage categories including soft drinks, coffee, tea, water, juice, and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration, and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Snapple®, Peñafiel®, 7UP®, Green Mountain Coffee Roasters®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 28,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities, and the planet. For more information, visit www.keurigdrpepper.com and follow us on LinkedIn.

CONTACT: drpepper@havasformula.com

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SOURCE Keurig Dr Pepper

FAQ

How much did Dr Pepper (KDP) award in tuition during the 2024 Championship Games?

Dr Pepper awarded $100,000 in tuition to each of four winners, totaling $400,000 during the 2024 College Football Conference Championship games.

Which universities won Dr Pepper's (KDP) 2024 Tuition Giveaway?

The winning students were from Baylor University, Lincoln Memorial University, California State Polytechnic University Pomona, and Salem State University.

How much has Dr Pepper (KDP) awarded in total through their tuition program?

Dr Pepper has awarded more than $19 million to support students' educational goals over the past 30 years.

What was the competition format for Dr Pepper's (KDP) 2024 Tuition Giveaway?

Contestants had to throw the most footballs into an oversized Dr Pepper can in 30 seconds during the ACC, Big 12, SEC, and Big Ten championship games.