Customer Appreciation Week Returns to Kroger

Rhea-AI Summary

Kroger (NYSE: KR) has announced the return of its Customer Appreciation Week, running from March 26 to April 1, 2025. The mega-sales event features extensive deals and digital coupons across various product categories. Key offerings include:

- Three Kroger Brand Cheese packages for $5
- Kroger Brand Pasta and Broths for 99 cents
- Starbucks Coffee products for $6.99
- Sports drinks for 88 cents
- 33% off Easter candy
- Up to 4X fuel points (March 28-31)

Boost by Kroger Plus members receive exclusive additional savings, with the ability to redeem special offers up to five times. The membership program claims to help customers save up to $1,100 per year through fuel savings, exclusive discounts, streaming options, and grocery delivery benefits.

Positive

• Potential increase in customer traffic and sales during the promotional week
• Enhanced customer loyalty through Boost membership program offering significant savings
• Multiple revenue streams through retail, fuel, and streaming partnerships

Negative

• Heavy discounting may impact profit margins
• Promotional pricing strategy could affect short-term profitability

Kroger celebrates customers with the biggest appreciation event ever

CINCINNATI, March 24, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced the return of its mega-sales event honoring customers with the retailer's hottest deals and digital coupons during Kroger's Customer Appreciation Week running March 26-April 1.

"We know our customers are faced with many choices when it comes to feeding their families and as America's grocer, we are proud every time they choose Kroger," said Mary Ellen Adcock, Kroger Senior Vice President and Chief Merchant and Market Officer. "We are thrilled to bring back our customer appreciation event with even more deals and discounts to express thanks to our customers for giving Kroger a seat at their table."

During the one-week event, customers can get even more great deals on Kroger's Our Brands favorites and national brands across the store. Starting March 26, visit Kroger.com/appreciation to save big and learn more.

Customers can look forward to Kroger's hottest deals and digital coupons to stock up their pantries, load up on essentials to watch college hoops, prepare for the Easter Bunny and more.

Stock up on Staples:

• Kroger Brand® Cheese 6-9oz in Select Varieties—three for $5 with card when customers purchase three or more with loyalty card
• Kroger Brand® Pasta in Select Varieties—only 99 cents with loyalty card
• Kroger Brand 32oz Broths in Select Varieties—only 99 cents with loyalty card
• Powerade, Body Armor and Arizona single serve- only 88 cents with loyalty card
• Starbucks Bagged Coffee or KCups- $6.99 with digital coupon

Go Mad for Basketball Watch Parties:

• Doritos—including the new Doritos Zesty Jalapeño Popper flavor, Lay's Potato Chips, Cheetos and Tostitos in Select Sizes and Varieties--$1.99 each when customers purchase four with loyalty card 
• Buy five, save $1 each MEGA event—mix and match on dozens of participating items such as Ritz Crackers, Philadelphia Cream Cheese, Gatorade, Coffeemate, Velveeta, Pringles, Häagen-Daz Ice Cream and save $1 each when customers buy five or more with loyalty card

Hop into Spring:

• Easter Candy--33% off with digital a coupon
• Mix and Match Beauty Event—stock Easter baskets with beauty and personal care items from Dr. Teals, Dove, Pantene and more. Purchase $15 in participating beauty and personal care items and save $5 with loyalty card
• Get ready for Spring break travel—earn up to 4X Fuel points on Kroger purchases from March 28-31 with a digital coupon and on hundreds of gift cards
• Spring Cleaning—stock up on essentials with Kroger's household mix and match event. Purchase two participating items and save $10 with loyalty card

For a complete list of deals visit here on March 26.

Boost by Kroger Plus members can enjoy even more exclusive savings during customer appreciation week and may redeem Boost exclusive offers up to five times. Boost expands on savings available to customers through Kroger's free loyalty program. Members can save customers up to $1,100* per year on fuel, exclusive savings, streaming options** and grocery delivery.

Boost by Kroger Plus Member Exclusive Offers Include:

• Oscar Mayer Deli Fresh Lunch Meat in Select nine oz Varieties—$1.99 with a digital coupon
• Private Selection® Bread and Buns in Select Varieties—$1.49 with digital coupon
• Kroger® Brand Tortilla Chips in Select Varieties—only 99 cents with digital coupon
• Kroger® Brand Salsa in Select 16oz Varieties—only 99 cents with digital coupon
• Kroger® Brand Seltzer Water—$1.99 with digital coupon
• Kroger® Brand Mixed Nuts in Select 32oz Varieties—$7.99 with digital coupon

To learn more and enroll in Boost, click here.

For even more fresh products and everyday savings, visit Kroger.com or the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, customers are a swipe away from inspiration to reality. Kroger is worth it every time.

Customers can shop these items and more in-store or through Kroger Pickup and Delivery, offering the same products at the same low prices no matter how they shop.

* Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.

** Eligible subs only. Restrictions Apply. See retailer site for details.

Boost Disclaimers:
*Savings for Boost $99 membership, based on two deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month.

Free Delivery: $35 order minimum. Restrictions apply. Subject to availability. Delivery time not guaranteed.

2x Fuel Points: Restrictions apply. See site for details. Fuel points cannot be earned on alcohol, tobacco, gift cards or lottery tickets. Fuel Points can be redeemed at participating fuel locations.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

When is Kroger's Customer Appreciation Week 2025?

Kroger's Customer Appreciation Week runs from March 26 to April 1, 2025.

What are the main deals during KR's Customer Appreciation Week?

Key deals include Kroger Brand Cheese (3 for $5), pasta and broths for 99¢, Starbucks Coffee for $6.99, and sports drinks for 88¢ with loyalty card.

How much can Boost by Kroger Plus members save annually?

Boost by Kroger Plus members can save up to $1,100 per year through fuel savings, exclusive discounts, streaming options, and grocery delivery benefits.

What fuel point multiplier is KR offering during the appreciation week?

Kroger is offering up to 4X fuel points on purchases from March 28-31, 2025, with a digital coupon.