LifeVantage To Open Iceland Market

Rhea-AI Summary

LifeVantage (Nasdaq: LFVN) announced its planned expansion into Iceland, set to launch in September 2025. The company will introduce a select portfolio of its wellness products, including its flagship Protandim Nrf2 Synergizer, MindBody GLP-1 System, TrueScience Liquid Collagen, and LifeVantage ProBio.

The expansion includes three wellness product stacks: Healthy Glow Essentials Stack, Healthy Weight Stack, and Premium Stack. Alongside the product launch, LifeVantage will introduce its business opportunity through the Evolve Compensation Plan, allowing local entrepreneurs to join as Consultants.

Positive

• Geographic expansion into new European market
• Launch of multiple product lines including flagship Protandim Nrf2 Synergizer
• Introduction of business opportunity for local entrepreneurs

Negative

• None.

Launch delivers innovative business opportunity and top wellness products to Iceland, marking a bold step in European expansion

SALT LAKE CITY, July 24, 2025 (GLOBE NEWSWIRE) -- LifeVantage Corporation® (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced its upcoming launch into Iceland expected in September. This marks the company’s continued partnership with its field leadership on international expansion and reinforces its commitment to delivering science-backed wellness solutions to consumers around the world.

The Iceland launch will begin with a carefully selected lineup of LifeVantage’s top-performing products:

• Protandim® Nrf2 Synergizer®: a flagship product known for its cellular defense and antioxidant-support properties.
• MindBody GLP-1 System™: a cutting-edge system supporting metabolic wellness and healthy weight management.
• TrueScience® Liquid Collagen: a customer favorite designed to support skin elasticity and hydration.
• LifeVantage® ProBio: a targeted probiotic formula aligning with Iceland’s strong gut health culture.

In addition, customers in Iceland will have access to three curated wellness stacks designed to support different health goals:

• Healthy Glow Essentials Stack™
• Healthy Weight Stack
• Premium Stack
  

The company plans to introduce additional products into the Icelandic market over time.

Along with the introduction of its activation products comes the launch of the LifeVantage business opportunity, powered by the industry-leading Evolve Compensation Plan. Consultants can prepare to enroll for the launch into Iceland by sending an inquiry to issupport@lifevantage.com.
“We’re incredibly excited to launch in Iceland and welcome a new community of passionate entrepreneurs to Activation Nation,” said Steve Fife, President and CEO of LifeVantage. “This expansion represents more than just business growth—it’s a meaningful step in our mission to empower individuals with the tools, support, and science-backed products they need to take control of their health and build their own success stories. We look forward to the positive impact our launch will have in this vibrant new market and the success Consultants will have here.”

This announcement underscores LifeVantage’s broader strategy to grow its international footprint and deliver high-impact wellness solutions to an expanding global customer base.

For more information on LifeVantage, the Evolve Compensation Plan, and its activating products, visit LifeVantage.com.

About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN), the Activation company, is a pioneer in nutrigenomics—the study of how nutrition and naturally occurring compounds can unlock your genes and the health coded within. Our products work with your unique biology and help your body make what it needs for health. The line of scientifically validated activators includes the flagship Protandim® family of products, TrueScience® Liquid Collagen, the newest MindBody GLP-1 System™, Activation-supporting nutrients such as Omega, D3+, and the Rise AM & Reset PM System®, as well as AXIO® nootropic energy drink mixes, the full TrueScience® line of skin and hair care products, and Petandim®, a pet supplement formulated to combat oxidative stress in dogs. Our independent Consultants sell our products to Customers and share the business opportunity with entrepreneurs seeking to begin their own business. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com.*

Public Relations Contact:
CerconeBrownCompany
lifevantage@cerconebrown.com

Investor Relations Contact:
Reed Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com

FAQ

When will LifeVantage (LFVN) launch operations in Iceland?

LifeVantage plans to launch operations in Iceland in September 2025.

What products will LifeVantage offer in Iceland?

LifeVantage will offer four main products: Protandim Nrf2 Synergizer, MindBody GLP-1 System, TrueScience Liquid Collagen, and LifeVantage ProBio, along with three wellness stacks.

How can Icelandic entrepreneurs become LifeVantage Consultants?

Interested entrepreneurs can prepare to enroll as Consultants by sending an inquiry to issupport@lifevantage.com.

What is LifeVantage's business model in Iceland?

LifeVantage will operate through its Evolve Compensation Plan, allowing local entrepreneurs to become Consultants and distribute the company's wellness products.