LPL Financial Welcomes Waznik Heike Group
LPL Financial (NASDAQ:LPLA) has announced the addition of Waznik Heike Group to its broker-dealer, RIA, and custodial platforms. The team, consisting of 11 financial advisors with over 100 years of combined experience, transitions from Osaic, bringing approximately $750 million in advisory, brokerage and retirement plan assets.
Led by partners Brad Waznik and John Heike, the Wisconsin-based firm operates across five locations including Menomonie, Durand, Superior, Eau Claire, and Rice Lake. The group specializes in retirement planning and wealth management, choosing LPL for its integrated technology, back-office support, and self-clearing capabilities.
LPL Financial currently supports nearly 29,000 financial advisors and approximately 1,200 financial institutions, with about $1.8 trillion in brokerage and advisory assets under management.
LPL Financial (NASDAQ:LPLA) ha annunciato l'integrazione del gruppo Waznik Heike nelle sue piattaforme di broker-dealer, RIA e custodia. Il team, composto da 11 consulenti finanziari con oltre 100 anni di esperienza combinata, proviene da Osaic, portando con sé circa 750 milioni di dollari in asset di consulenza, intermediazione e piani pensionistici.
Guidata dai partner Brad Waznik e John Heike, la società con sede in Wisconsin opera in cinque sedi: Menomonie, Durand, Superior, Eau Claire e Rice Lake. Il gruppo è specializzato in pianificazione pensionistica e gestione patrimoniale, scegliendo LPL per la sua tecnologia integrata, il supporto amministrativo e le capacità di auto-liquidazione.
Attualmente LPL Financial supporta quasi 29.000 consulenti finanziari e circa 1.200 istituzioni finanziarie, gestendo circa 1,8 trilioni di dollari in asset di intermediazione e consulenza.
LPL Financial (NASDAQ:LPLA) ha anunciado la incorporación del grupo Waznik Heike a sus plataformas de broker-dealer, RIA y custodia. El equipo, compuesto por 11 asesores financieros con más de 100 años de experiencia combinada, proviene de Osaic, aportando aproximadamente 750 millones de dólares en activos de asesoría, corretaje y planes de jubilación.
Dirigida por los socios Brad Waznik y John Heike, la firma con sede en Wisconsin opera en cinco ubicaciones: Menomonie, Durand, Superior, Eau Claire y Rice Lake. El grupo se especializa en planificación de jubilación y gestión patrimonial, eligiendo a LPL por su tecnología integrada, soporte administrativo y capacidades de auto-liquidación.
Actualmente, LPL Financial apoya a casi 29,000 asesores financieros y aproximadamente 1,200 instituciones financieras, con cerca de 1.8 billones de dólares en activos de corretaje y asesoría bajo gestión.
LPL Financial (NASDAQ:LPLA)는 Waznik Heike 그룹을 브로커-딜러, RIA 및 수탁 플랫폼에 추가했다고 발표했습니다. 11명의 금융 자문가로 구성된 이 팀은 총 100년 이상의 경험을 보유하고 있으며, Osaic에서 이전하며 약 7억 5천만 달러의 자문, 중개 및 은퇴 계획 자산을 가져왔습니다.
브래드 와즈닉(Brad Waznik)과 존 하이크(John Heike) 파트너가 이끄는 위스콘신 기반 회사는 메노모니, 듀랜드, 슈피리어, 오클레어, 라이스 레이크 등 다섯 곳에서 운영되고 있습니다. 이 그룹은 은퇴 계획 및 자산 관리를 전문으로 하며, 통합 기술, 백오피스 지원 및 자체 결제 기능을 제공하는 LPL을 선택했습니다.
LPL Financial은 현재 약 29,000명의 금융 자문가와 약 1,200개의 금융 기관을 지원하며, 약 1.8조 달러의 중개 및 자문 자산을 관리하고 있습니다.
LPL Financial (NASDAQ:LPLA) a annoncé l’intégration du groupe Waznik Heike à ses plateformes de courtage, RIA et de garde. L’équipe, composée de 11 conseillers financiers cumulant plus de 100 ans d’expérience, quitte Osaic en apportant environ 750 millions de dollars d’actifs en conseil, courtage et plans de retraite.
Dirigée par les associés Brad Waznik et John Heike, la société basée dans le Wisconsin opère sur cinq sites : Menomonie, Durand, Superior, Eau Claire et Rice Lake. Le groupe se spécialise dans la planification de la retraite et la gestion de patrimoine, choisissant LPL pour sa technologie intégrée, son support administratif et ses capacités d’auto-compensation.
LPL Financial soutient actuellement près de 29 000 conseillers financiers et environ 1 200 institutions financières, avec environ 1,8 trillion de dollars d’actifs en courtage et conseil sous gestion.
LPL Financial (NASDAQ:LPLA) hat die Aufnahme der Waznik Heike Group in seine Broker-Dealer-, RIA- und Depotplattformen bekannt gegeben. Das Team, bestehend aus 11 Finanzberatern mit über 100 Jahren kombinierter Erfahrung, wechselt von Osaic und bringt etwa 750 Millionen US-Dollar an Beratungs-, Brokerage- und Altersvorsorgevermögen mit.
Unter der Leitung der Partner Brad Waznik und John Heike operiert das in Wisconsin ansässige Unternehmen an fünf Standorten: Menomonie, Durand, Superior, Eau Claire und Rice Lake. Die Gruppe ist auf Altersvorsorgeplanung und Vermögensverwaltung spezialisiert und hat sich für LPL aufgrund der integrierten Technologie, der Back-Office-Unterstützung und der Self-Clearing-Fähigkeiten entschieden.
LPL Financial unterstützt derzeit fast 29.000 Finanzberater und etwa 1.200 Finanzinstitute mit rund 1,8 Billionen US-Dollar an Brokerage- und Beratungsvermögen unter Verwaltung.
- Addition of $750 million in managed assets to LPL's platform
- Expansion of LPL's advisor network with 11 experienced financial professionals
- Strategic growth in five Wisconsin locations enhancing regional presence
- None.
SAN DIEGO, July 15, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that the team of 11 financial advisors from Waznik Heike Group have joined LPL Financial’s broker-dealer, Registered Investment Advisor (RIA) and custodial platforms. They reported serving approximately
Headquartered in Menomonie, Wis., with additional offices in Durand, Superior, Eau Claire and Rice Lake, the firm is led by partners Brad Waznik and John Heike, CFP®, ChFC®, CLU®, CASL®, CAP®, RICP®, who worked together for years before teaming back up in 2024 to form their own practice. Together, the team, who have more than 100 years of combined industry experience, takes a strategic, personalized and proactive approach to wealth management using experienced advice and tailored strategies to help guide their clients towards a more secure fiscal future.
“My favorite part of this job is connecting with our clients in a meaningful and purposeful way,” Heike said. “Many of our clients are nearing or in retirement, and they have questions about how to be financially responsible while making the most of their golden years. It’s our role to help them answer their questions, make decisions and help take that stress off their shoulders.”
Looking to enhance their offerings and provide an elevated client experience, the Waznik Heike Group team, which includes Gene Larock, Steve Helling, Kyle Thorpe, Jon Storing, Tyler Schroyer, ChFC®, Coltin Brehm, Jerry Hagman, Bryan LaVoy and Sam Ferch, along with their support staff, turned to LPL.
“We were looking for a partner that was committed to helping us provide a next-level client experience, and we found that partner with LPL,” Waznik said. “From their robust and integrated technology to their back-office support, LPL is committed to helping us serve our clients better. Plus, LPL is self-clearing, which is a bonus. LPL is a leader in this industry, and we are confident that this partnership is the right choice for our business and our clients.”
Scott Posner, LPL Managing Director, Business Development, said, “We welcome Brad, John and their team to the LPL community. Just as the Waznik Heike Group walks in lockstep with their clients to help them build lasting financial confidence, we are committed to helping our advisors differentiate themselves and enhance their client experience. We look forward to supporting the Waznik Heike Group for years to come.”
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About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports nearly 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-dealer, member FINRA/SIPC. Waznik Heike Group and LPL Financial are separate entities.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.
*Value approximated based on asset and holding details provided to LPL from end of year, 2024.
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