Laird Superfood® and Bluestone Lane Partner to Introduce Mushroom Performance Coffee Drinks Made Onsite

Rhea-AI Summary

Laird Superfood (NYSE: LSF) has partnered with Bluestone Lane, an Australian-inspired coffee chain, to launch functional mushroom-infused coffee drinks across all 50+ US locations. The collaboration introduces two new beverages: Laird Superfood Latte ($7.45) and Laird Superfood Mocha ($7.95), both featuring organic mushroom extracts including Chaga, Lion's Mane, Maitake, and Cordyceps. These drinks incorporate Laird Superfood's Sweet & Creamy Creamer and new Mocha Creamer with Functional Mushrooms, designed to support stress defense, cognition, immune function, and energy. The partnership aligns with both companies' commitment to wellness and functional ingredients, with additional hot beverages planned for fall launch.

Positive

• Partnership expands Laird Superfood's retail presence to 50+ premium coffee locations across the US
• Introduction of new product line with functional mushroom benefits
• Strategic alignment with premium coffee brand enhances market positioning

Negative

• None.

Insights

Food & Beverage Industry Analyst

Laird Superfood's strategic partnership with Bluestone Lane creates meaningful retail exposure and revenue potential in premium functional beverage market.

This partnership marks a significant distribution expansion for Laird Superfood, instantly placing their functional mushroom products in over 50 premium café locations across the United States. The collaboration introduces two new specialty beverages—a latte and mocha priced at $7.45 and $7.95 respectively—featuring LSF's mushroom-infused creamers with plans for additional hot beverages this fall.

The strategic value extends beyond simple distribution. Bluestone Lane's upscale, health-conscious customer base perfectly aligns with LSF's target demographic, creating efficient customer acquisition without the typical marketing investment. The premium pricing suggests healthy margins, particularly important as functional mushroom ingredients command higher price points in the specialty coffee market.

This move positions LSF at the intersection of three growing trends: functional foods, premium coffee culture, and mushroom-based wellness products. By embedding their products directly into a premium café experience rather than just selling packaged goods, LSF creates an experiential marketing opportunity that allows consumers to try their functional ingredients in professionally prepared beverages.

The partnership also represents a shift toward a B2B channel strategy that could accelerate revenue growth more efficiently than direct-to-consumer alone. If successful, this model could be replicated with other café chains, creating a scalable new revenue stream. Additional hot beverages planned for fall indicate a multi-phase rollout strategy that could maintain momentum beyond the initial launch.

Available Now in All 50+ Locations of Bluestone Lane Cafés and Coffee Shops, the Iced Coffee Drinks are Made with Clean, Functional Ingredients to Optimize Energy

BOULDER, Colo., June 4, 2025 /PRNewswire/ -- Laird Superfood, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with minimally processed ingredients, has partnered with Bluestone Lane, the Australian-inspired specialty coffee roaster and café chain, to offer Laird Superfood Latte and Laird Superfood Mocha, iced coffee drinks with functional mushrooms at all 50+ United States locations from Manhattan Beach to Madison Avenue. Additional original hot beverages made with Laird Superfood Creamer with Functional Mushrooms will be introduced in the fall.

Laird Superfood Latte combines espresso with Laird Superfood Sweet & Creamy Creamer with Functional Mushrooms; Laird Superfood Mocha is made with espresso and a debut product, Laird Superfood Mocha Creamer with Functional Mushrooms. Both new drinks contain the organic mushroom extracts Chaga (to support stress defense), Lion's Mane (to support cognition), Maitake (to support immune function), and Cordyceps (to support energy).

"Growing up in Australia, surf and beach culture was central to my life — and Laird Hamilton was a legend we all admired for his fearlessness and drive to push limits," said Andy Stone, Chief Brand & Culture Officer, Bluestone Lane. "Now, as we explore more functional and purposeful ingredients at Bluestone Lane, it's a full-circle moment to collaborate with Laird, Gabby Reece, and their incredible team. Together, we've developed two delicious new drinks using Laird Superfood's performance creamers — a powerful blend of functional mushrooms designed to fuel both body and mind. This partnership brings together shared values of wellness, innovation, and living with intent."

"What an amazing opportunity for Laird Superfood to work with Bluestone Lane coffee shops and be able to share the product that came from my kitchen with even more people," said Laird Hamilton, big-wave surfer and Co-Founder of Laird Superfood.

"Partnering with Bluestone Lane is a natural extension of our mission to make functional, plant-based energy accessible in everyday moments," said Jason Vieth, CEO of Laird Superfood. "By aligning our premium, functional mushroom creamers with Bluestone Lane's commitment to quality coffee culture, we're offering customers a delicious way to fuel their day with real, nourishing ingredients that have functional benefits for the mind, body, and overall well-being."

The Laird Superfood Latte and Laird Superfood Mocha iced drinks are available now at all 50+ Bluestone Lane locations in the U.S. at $7.45 and $7.95, respectively.

For more drink announcements, follow @LairdSuperfood and @BluestoneLane on Instagram, @LairdSuperfood and @BluestoneLane on TikTok, and visit LairdSuperfood.com and BluestoneLane.com.

About Laird Superfood^®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could  improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

About Bluestone Lane
Bluestone Lane is a New York-born, Australian lifestyle and hospitality brand, renowned for its premium coffee shops and cafés across the United States. As a celebrated US Champion in specialty coffee roasting, Bluestone Lane has been recognized as one of Inc. 5000's fastest-growing private companies. Embracing a philosophy centered around superior coffee, elevated experiences, and healthier menu options, the brand is at the forefront of revolutionizing American coffee culture. With a focus on high-quality ingredients and world-class hospitality, Bluestone Lane treats its patrons as locals, not customers, offering a more personalized and engaging experience. Founded by Melbourne native Nick Stone, Bluestone Lane was created to bring a meaningful connection to the café culture in America, transforming daily routines into cherished rituals. The brand also extends its commitment to quality through a comprehensive range of Consumer Packaged Goods (CPG), including whole bean coffee, compostable espresso pods, teas, baked goods, and cold-pressed juices. For more information, visit www.bluestonelane.com and follow us on Instagram and TikTok.

PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808

View original content to download multimedia:https://www.prnewswire.com/news-releases/laird-superfood-and-bluestone-lane-partner-to-introduce-mushroom-performance-coffee-drinks-made-onsite-302472614.html

SOURCE Laird Superfood

FAQ

What new products did Laird Superfood (LSF) launch with Bluestone Lane?

Laird Superfood launched two new iced coffee drinks: Laird Superfood Latte ($7.45) and Laird Superfood Mocha ($7.95), both containing functional mushroom extracts.

What functional mushrooms are included in LSF's new coffee drinks at Bluestone Lane?

The drinks contain organic mushroom extracts: Chaga for stress defense, Lion's Mane for cognition, Maitake for immune function, and Cordyceps for energy support.

How many Bluestone Lane locations will offer Laird Superfood's new drinks?

The new drinks will be available at all 50+ Bluestone Lane locations across the United States.

When will Laird Superfood launch hot beverages at Bluestone Lane?

Additional hot beverages made with Laird Superfood Creamer with Functional Mushrooms will be introduced in fall 2025.

What is the price of LSF's new mushroom coffee drinks at Bluestone Lane?

The Laird Superfood Latte costs $7.45 and the Laird Superfood Mocha costs $7.95.