Laird Superfood® Launches The Market Place: A One-Stop Shop Featuring Curated Premium Nutrition and Wellness Brands for Consumers Wanting to Live an Active Life

Rhea-AI Summary

Laird Superfood® (NYSE: LSF) has announced the launch of 'The Market Place,' a new online shopping destination offering curated premium nutrition and wellness products. The platform, launched on March 19, 2025, will feature -supply product collections from selected partner brands including Yoloha, VISP, Twinny, Hydrus, North Shore Sauna, and Beach Soul.

The marketplace will offer various wellness products ranging from superfoods to sustainable wellness essentials, including river boards, activewear, and recovery tools. According to CEO Jason Vieth, this initiative aims to expand customer access to curated products aligned with healthy values and an elevated lifestyle.

The Market Place is accessible through LairdSuperfood.com/collections/the-market-place, with updates available on the company's Instagram and TikTok channels.

Positive

• Expansion into new revenue stream through marketplace model
• Strategic partnerships with premium wellness brands
• Potential for increased customer base and cross-selling opportunities

Negative

• product availability may restrict revenue potential
• Dependency on third-party brands for marketplace success
• Increased operational complexity managing multiple vendor relationships

New Online Storefront Offers Everything from Superfoods to Sustainable Wellness Essentials

BOULDER, Colo., March 19, 2025 /PRNewswire/ -- Laird Superfood^® (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, is making it easier for consumers to live a life of exceptional health and high performance the way its Founders Laird Hamilton and Gabby Reece do with the launch of The Market Place. This new online shopping destination offers a wellness insiders' collection of brands that align with the company's mission of fueling a next-level healthy life.

From premium river boards to sustainable activewear and recovery tools, The Market Place from Laird Superfood is making it easier for customers to live a life of exceptional well-being. Differing from other retail marketplaces, it will drop only a select number of product collections throughout the year, offering a limited supply at the best prices available from standout partners, including Yoloha, VISP, Twinny, Hydrus, North Shore Sauna, and Beach Soul. This structure aligns with the Laird Superfood brand ethos of making a healthy lifestyle accessible to more people.

"We know our customers rely on Laird Superfood to fuel their day from sunrise to sunset," said Jason Vieth, CEO of Laird Superfood. "With the launch of The Market Place, we're expanding their access to a curated selection of products that align with healthy values and an elevated lifestyle. From saunas and cork yoga mats to sustainable beach apparel and hydration solutions, we're bringing together the most effective wellness superfoods, tools, and accessories under one roof."

The Market Place is now live at LairdSuperfood.com/collections/the-market-place. To stay updated on upcoming product releases, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok.

ABOUT LAIRD SUPERFOOD
Laird Superfood is a clean plant-based food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon, Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

PRESS CONTACT 
Brooke Cashin
brooke@stanton-company.com

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SOURCE Laird Superfood

FAQ

What is Laird Superfood's (LSF) new Market Place initiative launched in March 2025?

The Market Place is a curated online shopping platform offering -supply wellness products, from superfoods to sustainable essentials, featuring select partner brands like Yoloha, VISP, and Twinny.

Which partner brands are featured in LSF's Market Place launch?

The Market Place features Yoloha, VISP, Twinny, Hydrus, North Shore Sauna, and Beach Soul as partner brands.

How does LSF's Market Place differ from other retail marketplaces?

It offers -supply product collections dropped throughout the year at best available prices, focusing on select premium wellness brands.

Where can customers access LSF's new Market Place platform?

The Market Place is accessible through LairdSuperfood.com/collections/the-market-place, with updates on Instagram and TikTok @LairdSuperfood.