Laird Superfood® Satisfies Vanilla Lovers with New Vanilla Instant Latte

Rhea-AI Summary

Laird Superfood (NYSE American: LSF) has launched its new Vanilla Instant Latte, featuring real vanilla bean powder and a Performance Mushroom Blend. The product differentiates itself by using authentic vanilla instead of artificial flavors, incorporating functional ingredients like lion's mane, cordyceps, chaga, and maitake mushroom extracts.

The instant latte also contains Aquamin™, a multi-mineral sea algae complex providing 72+ trace minerals and calcium. The product aims to deliver a convenient coffee shop experience at home by simply adding hot water. The new flavor is now available in eight-ounce bags on LairdSuperfood.com, with planned expansion to Amazon and other retailers.

Positive

• Product differentiation through use of real vanilla bean powder versus artificial alternatives
• Enhanced product offering with functional ingredients (mushroom blend and mineral complex)
• Expansion of successful Instant Latte product line with popular vanilla flavor

Negative

• None.

Real Vanilla Bean and Functional Mushrooms Differentiate Vanilla Instant Latte from Other Vanilla Coffees

BOULDER, Colo., April 15, 2025 /PRNewswire/ -- Laird Superfood^®, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Vanilla Instant Latte with real vanilla bean powder to provide an authentic vanilla taste instead of the artificial vanilla flavor common in other coffee products.

The Laird Superfood Instant Latte line provides a convenient and delicious coffee shop experience in seconds – just add hot water to enjoy a luxury latte at home. The Vanilla Instant Latte also offers energy benefits from the brand's Performance Mushroom Blend, which includes lion's mane, cordyceps, chaga, and maitake mushroom extracts. The product also contains Aquamin™, a multi-mineral sea algae complex. This is a bioavailable source of trace minerals, essential to fill in for the lack of daily mineral intake in the American diet. With 72+ trace minerals, it provides an excellent source of calcium.

"We're excited to bring one of America's favorite coffee flavors—vanilla—to our lineup with our new Vanilla Instant Latte," said Jason Vieth, CEO of Laird Superfood. "Our Instant Latte line continues to gain in popularity, and adding more flavors like this makes it easier for folks to switch up their daily routine with another quick, healthy and delicious option."

Laird Superfood uses real vanilla powder to deliver a rich, authentic taste without sugary syrups or "natural flavors" – differing from many companies that use artificial alternatives often derived from petroleum and other questionable compounds (Research Journal of Pharmacy and Toxicology, 2019) to cut costs and maximize profits. "Natural flavors" on a Nutrition Facts label is a catchphrase for a wide assortment of ingredients.

Laird Superfood Vanilla Instant Latte is available now in an eight-ounce bag on LairdSuperfood.com, with  Amazon and more retailers to follow. For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.

About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could  improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

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SOURCE Laird Superfood

FAQ

What makes LSF's new Vanilla Instant Latte different from other vanilla coffee products?

LSF's Vanilla Instant Latte uses real vanilla bean powder instead of artificial flavors, and includes a Performance Mushroom Blend with lion's mane, cordyceps, chaga, and maitake extracts.

Where can I buy Laird Superfood's new Vanilla Instant Latte (LSF)?

The product is currently available in 8-ounce bags on LairdSuperfood.com, with future distribution planned for Amazon and other retailers.

What functional ingredients are in LSF's new Vanilla Instant Latte?

It contains a Performance Mushroom Blend (lion's mane, cordyceps, chaga, maitake) and Aquamin™, a mineral complex with 72+ trace minerals.

When did Laird Superfood (LSF) launch its Vanilla Instant Latte?

Laird Superfood launched the Vanilla Instant Latte in April 2025.