Innovative Eyewear, Inc. Announces New Reebok Optical Collection and Retail Placements

Innovative Eyewear (NASDAQ: LUCY) launched a six-style Reebok Powered by Lucyd smart optical collection on April 16, 2026, its first prescription-focused release since December 2024.

Rhea-AI Summary

Innovative Eyewear (NASDAQ: LUCY) launched a six-style Reebok Powered by Lucyd smart optical collection on April 16, 2026, its first prescription-focused release since December 2024. Key features include a "smart hinge" auto power on/off, new touch sensors, rubberized nosepads, improved audio, and ~1.2 oz frames (20% lighter than Lucyd Lyte 2025).

Frames are available now at Lucyd.co with retail partners SportRx, Optimedic Group, SelectSpecs, and early-May listings on Kits.ca and Kits.com for Canadian customers.

Positive

• Launch of six new Reebok smart eyewear styles for prescription market
• Frames weigh approximately 1.2 oz, 20% lighter than Lucyd Lyte 2025
• Smart hinge auto power on/off to preserve battery life
• All-new touch sensors for voice assistant, volume and call control
• Retail distribution secured with SportRx, Optimedic, SelectSpecs and Kits (early May)

Negative

• None.

Key Figures

New Reebok styles: 6 styles New frame count: 6 frames Frame weight: 1.2 oz +3 more

New Reebok styles

6 styles

Reebok Powered by Lucyd smart eyewear collection

New frame count

6 frames

New optical collection designed for prescription market

Frame weight

1.2 oz

Weight of new Reebok smart optical frames

Weight reduction

20% lighter

Versus Lucyd Lyte 2025 collection

Slim-sized models

2 models

Frames sized for narrow-faced adults and young adults

R&D duration

nearly a decade

Smartglass research and development cited by CEO

Historical Context

5 past events · Latest: Apr 10

5 events

1. Apr 10

   Industry award

   24h Move

   -3.6%

   Lucyd Armor received Retailer’s Choice Award at National Hardware Show.

2. Mar 31

   Product launch

   24h Move

   +6.3%

   Launch of Lucyd Armor Vantage smart safety frame and sales channel expansion.

3. Mar 25

   Full-year earnings

   24h Move

   +0.0%

   Reported 63% revenue growth and improved gross margin for 2025.

4. Mar 10

   Earnings call notice

   24h Move

   +1.8%

   Announced date and access details for FY 2025 earnings call.

5. Feb 24

   New distribution deal

   24h Move

   +7.7%

   New MODIVO Group distribution, piloting Reebok Powered by Lucyd line.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

smart hinge, smartglasses, voice assistant, voice AI access

4 terms

smart hinge technical

"Automatic power on and off via a new "smart hinge" design, which automatically..."

A smart hinge is a mechanical hinge fitted with sensors, small actuators and electronics so it can control, monitor or report the movement and position of a door, lid, screen or joint. Think of it as a regular hinge with a brain that can stop at precise angles, record usage, trigger safety stops or feed data to software for remote control and maintenance. Investors care because smart hinges can add product differentiation, enable recurring software or data services, reduce warranty costs through predictive maintenance, and open new markets where ordinary hardware offers no data-driven value.

smartglasses technical

"Unlike most other smartglasses which use frustrating touchpads, the new Reebok..."

Smartglasses are wearable eyeglasses that integrate small computers, displays, cameras and sensors to show digital information, capture data, or enable hands-free communication while you look at the world. They matter to investors because successful smartglasses can create new revenue streams from devices, services and apps; adoption depends on comfort, battery life, useful software and privacy rules, so their commercial potential can significantly affect hardware makers and platform businesses.

voice assistant technical

"enable a host of user actions, such as activating the connected smartphone's voice assistant..."

A voice assistant is a software service that listens to spoken commands, answers questions, and carries out tasks like setting reminders, searching the web, or controlling devices—think of it as a hands-free digital secretary. For investors, it matters because widespread use can drive subscription or advertising revenue, increase sales of linked devices, create ongoing customer engagement, and raise privacy or regulatory risks that can affect a company’s growth and valuation.

voice AI access technical

"smart features focused on popular use cases like music, podcasts and voice AI access."

Voice AI access means the ability for users or developers to use a system that understands, generates, or responds with human speech — often through an app, a device, or an application programming interface (API). For investors this matters because how easily customers and partners can reach and use voice features affects adoption, recurring revenue, data collection and privacy risk; think of it like how open a road is for cars: wider, well‑maintained access brings more traffic and earnings but also greater regulatory and operational responsibilities.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MIAMI, April 16, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY) (NASDAQ: LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Nautica®, and Eddie Bauer® brands, is pleased to announce the launch of six new styles in its Reebok Powered by Lucyd smart eyewear offering. This is the Company's first new collection designed to accommodate the prescription eyeglass market since the launch of its most recent Lucyd Lyte® collection in December 2024.

This collection of six frames offers several new features:

• Automatic power on and off via a new "smart hinge" design, which automatically turns the glasses on and off when the temples are open and closed, respectively. This intuitive feature enhances convenience while helping preserve battery life.
• An all-new touch control system using unique touch sensors on the underside of each temple. Unlike most other smartglasses which use frustrating touchpads, the new Reebok collection has slim, unnoticeable yet tactile sensors which enable a host of user actions, such as activating the connected smartphone's voice assistant, adjusting volume, and call management.
• Rubberized nosepads and earpieces for extra grip, comfort and a sporty edge.
• Enhanced audio fidelity playback compared to previous optical collections.

The new collection weighs approximately 1.2 oz, making the frames 20% lighter than the Lucyd Lyte 2025 collection, a significant improvement for comfortable all-day wear. New slim sizing is available on two of the models, with these frames perfectly sized for narrow-faced adults and young adults.

The frames are available now at Lucyd.co. As a result of the Company's frequent trade show appearances in the last year, several retail partners have been secured for the new collection, including SportRx, a leading provider of prescription sport frames, the Optimedic Group, and SelectSpecs.com. Additionally, they will be available in early May on Kits.ca and Kits.com, one of North America's largest eyewear ecommerce businesses, and the Company's recommended outlet for Canadian customers.

Harrison Gross, CEO of Innovative Eyewear, commented on the launch, "This new optical collection is the culmination of nearly a decade of smartglass research and development. From the beginning, we have been committed to making smartglasses more enjoyable, useful and accessible for everyone, and with the new Reebok Powered by Lucyd smart optical collection, we are doing just that. Now, we are providing a new frame collection that looks and feels just like regular glasses, while offering a newly refined suite of smart features focused on popular use cases like music, podcasts and voice AI access. By prioritizing style, comfort, and functionality over intrusive tech, this collection aligns naturally with Reebok's focus on performance-driven products that support movement and modern, on-the-go lifestyles."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Lucyd Armor®, Reebok®, Nautica®, and Eddie Bauer® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to product launches and retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: +1 (646) 893-5835
Email: info@skylineccg.com

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SOURCE Innovative Eyewear, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Innovative Eyewear announce on April 16, 2026 regarding Reebok smart eyewear (LUCY)?

They launched a six-style Reebok Powered by Lucyd smart optical collection focused on prescription customers. According to the company, the collection includes a smart hinge, new touch sensors, rubberized nosepads, improved audio, and ~1.2 oz frames, 20% lighter than Lucyd Lyte 2025.

When and where will the new Reebok Powered by Lucyd frames for LUCY be available for purchase?

Frames are available now at Lucyd.co with additional retail placements. According to the company, SportRx, Optimedic Group, and SelectSpecs carry the collection, and Kits.ca and Kits.com will list it in early May for Canadian customers.

What are the key hardware features of the April 16, 2026 Reebok smart optical collection from LUCY?

The collection uses a 'smart hinge' for automatic power on/off and slim touch sensors on temple undersides. According to the company, it also offers rubberized nosepads/earpieces and improved audio fidelity over prior optical collections.

How does the weight of the new Reebok frames compare to previous Lucyd Lyte models (LUCY)?

The new frames weigh about 1.2 oz, making them 20% lighter than the Lucyd Lyte 2025 collection. According to the company, the reduced weight aims to improve all-day comfort for wearers.

Do the new Reebok Powered by Lucyd frames support prescription lenses for LUCY customers?

Yes, the April 16, 2026 collection is designed to accommodate the prescription eyeglass market. According to the company, two slim-sized models are available for narrow-faced adults and young adults.

What user controls and smart features are included in the Reebok Powered by Lucyd optical collection (LUCY)?

The collection offers tactile touch sensors for voice assistant activation, volume adjustment, and call management plus automatic on/off via the smart hinge. According to the company, controls are slim and intended to be unobtrusive compared with typical touchpads.