Innovative Eyewear, Inc. Announces New Reebok Optical Collection and Retail Placements
Rhea-AI Summary
Innovative Eyewear (NASDAQ: LUCY) launched a six-style Reebok Powered by Lucyd smart optical collection on April 16, 2026, its first prescription-focused release since December 2024. Key features include a "smart hinge" auto power on/off, new touch sensors, rubberized nosepads, improved audio, and ~1.2 oz frames (20% lighter than Lucyd Lyte 2025).
Frames are available now at Lucyd.co with retail partners SportRx, Optimedic Group, SelectSpecs, and early-May listings on Kits.ca and Kits.com for Canadian customers.
Positive
- Launch of six new Reebok smart eyewear styles for prescription market
- Frames weigh approximately 1.2 oz, 20% lighter than Lucyd Lyte 2025
- Smart hinge auto power on/off to preserve battery life
- All-new touch sensors for voice assistant, volume and call control
- Retail distribution secured with SportRx, Optimedic, SelectSpecs and Kits (early May)
Negative
- None.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 10 | Industry award | Positive | -3.6% | Lucyd Armor received Retailer’s Choice Award at National Hardware Show. |
| Mar 31 | Product launch | Positive | +6.3% | Launch of Lucyd Armor Vantage smart safety frame and sales channel expansion. |
| Mar 25 | Full-year earnings | Positive | +0.0% | Reported 63% revenue growth and improved gross margin for 2025. |
| Mar 10 | Earnings call notice | Positive | +1.8% | Announced date and access details for FY 2025 earnings call. |
| Feb 24 | New distribution deal | Positive | +7.7% | New MODIVO Group distribution, piloting Reebok Powered by Lucyd line. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Positive commercial and distribution news (e.g., Lucyd Armor Vantage launch, MODIVO partnership) often aligned with upside moves, while awards and earnings-related updates have sometimes seen muted or negative reactions.
Over recent months, Innovative Eyewear reported several commercial milestones and improving fundamentals. A new MODIVO Group distribution deal on Feb 24, 2026 and the Lucyd Armor Vantage launch on Mar 31, 2026 both coincided with notable price gains. Full-year 2025 results on Mar 25, 2026 showed higher revenue and margin but produced no price move. An industry award on Apr 10, 2026 saw a modest decline. The new Reebok optical collection extends this pattern of product and channel expansion news.
Key Terms
smart hinge technical
smartglasses technical
voice assistant technical
voice AI access technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
This collection of six frames offers several new features:
- Automatic power on and off via a new "smart hinge" design, which automatically turns the glasses on and off when the temples are open and closed, respectively. This intuitive feature enhances convenience while helping preserve battery life.
- An all-new touch control system using unique touch sensors on the underside of each temple. Unlike most other smartglasses which use frustrating touchpads, the new Reebok collection has slim, unnoticeable yet tactile sensors which enable a host of user actions, such as activating the connected smartphone's voice assistant, adjusting volume, and call management.
- Rubberized nosepads and earpieces for extra grip, comfort and a sporty edge.
- Enhanced audio fidelity playback compared to previous optical collections.
The new collection weighs approximately 1.2 oz, making the frames
The frames are available now at Lucyd.co. As a result of the Company's frequent trade show appearances in the last year, several retail partners have been secured for the new collection, including SportRx, a leading provider of prescription sport frames, the Optimedic Group, and SelectSpecs.com. Additionally, they will be available in early May on Kits.ca and Kits.com, one of
Harrison Gross, CEO of Innovative Eyewear, commented on the launch, "This new optical collection is the culmination of nearly a decade of smartglass research and development. From the beginning, we have been committed to making smartglasses more enjoyable, useful and accessible for everyone, and with the new Reebok Powered by Lucyd smart optical collection, we are doing just that. Now, we are providing a new frame collection that looks and feels just like regular glasses, while offering a newly refined suite of smart features focused on popular use cases like music, podcasts and voice AI access. By prioritizing style, comfort, and functionality over intrusive tech, this collection aligns naturally with Reebok's focus on performance-driven products that support movement and modern, on-the-go lifestyles."
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Lucyd Armor®, Reebok®, Nautica®, and Eddie Bauer® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements, including those relating to product launches and retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the
Office: +1 (646) 893-5835
Email: info@skylineccg.com
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SOURCE Innovative Eyewear, Inc.