Innovative Eyewear, Inc. Announces New Distribution with Major European Retailer MODIVO Group

Rhea-AI Summary

Innovative Eyewear (NASDAQ:LUCY) announced a new distribution relationship with MODIVO Group (WSE:MDV) on February 24, 2026. MODIVO, with ~1,400 stores, will pilot Innovative Eyewear smartglasses in its Sklep Biegacza running stores, initially rolling out the Reebok Powered by Lucyd product line.

The pilot targets bespoke athlete fitting and service in select stores as the first step of the partnership across MODIVO's retail footprint.

Key Figures

Retail store count: approximately 1,400 stores

1 metrics

Retail store count approximately 1,400 stores MODIVO Group retail footprint mentioned in distribution deal

Market Reality Check

Price: $1.04 Vol: Volume 78,623 is below th...

low vol

$1.04 Last Close

Volume Volume 78,623 is below the 20-day average of 158,470, indicating muted pre-news trading. low

Technical Shares at $1.04 are trading below the $1.87 200-day MA and far under the $5.56 52-week high, though still above the $0.95 52-week low.

Peers on Argus

Pre-news, LUCY was down 7.96% while peers were mixed: EKSO -6.83%, MHUA -27.18%,...

Pre-news, LUCY was down 7.96% while peers were mixed: EKSO -6.83%, MHUA -27.18%, HBIO -2.17%, FEMY +1.74%, GCTK flat. Moves do not indicate a unified sector trend.

Historical Context

5 past events · Latest: Feb 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 17	Patent allowance	Positive	+1.8%	U.S. notice of allowance for smartglasses charging cradle patent.
Jan 22	Year-in-review update	Positive	+9.7%	2025 progress recap with retail expansion and preliminary sales growth.
Jan 07	Sales growth update	Positive	+47.5%	Record 2025 sales growth and noted Amazon market share in smart safety glasses.
Dec 22	Conference participation	Positive	+1.4%	Announcement of participation in multiple Q1 2026 industry events.
Dec 11	Product launch	Positive	+0.0%	Launch of new Reebok smart eyewear models and audio accessories.

Pattern Detected

Recent positive operational and growth updates have often been followed by positive price reactions, including a notable move after the January 7, 2026 sales update, with only one launch seeing a flat response.

Recent Company History

Over the past few months, Innovative Eyewear has highlighted expanding distribution, product innovation, and IP progress. A December 11, 2025 Reebok smart eyewear launch, Q1 2026 event participation plans on December 22, 2025, and record 65% 2025 sales growth reported on January 7, 2026 underscored growth ambitions. A subsequent 2025 year-in-review on January 22, 2026 emphasized global retail expansion and financial tightening. The February 17, 2026 patent allowance further supported the ecosystem. Today’s MODIVO distribution fits this pattern of broadening channels for the smart eyewear portfolio.

Market Pulse Summary

This announcement adds a notable European retail channel, placing Innovative Eyewear’s smartglasses ...

Analysis

This announcement adds a notable European retail channel, placing Innovative Eyewear’s smartglasses into MODIVO Group’s network of approximately 1,400 stores, starting with specialized Sklep Biegacza running locations and focusing on the Reebok Powered by Lucyd line. It follows recent milestones in sales growth, new product launches, and patent progress. Investors may watch for concrete sell-through data, geographic expansion beyond running stores, and how this relationship complements the company’s existing retail and online partnerships.

Key Terms

smartglasses, wearable technology

2 terms

smartglasses technical

"MODIVO plans to first test Innovative Eyewear smartglasses in the Sklep Biegacza..."

Smartglasses are wearable eyeglasses that integrate small computers, displays, cameras and sensors to show digital information, capture data, or enable hands-free communication while you look at the world. They matter to investors because successful smartglasses can create new revenue streams from devices, services and apps; adoption depends on comfort, battery life, useful software and privacy rules, so their commercial potential can significantly affect hardware makers and platform businesses.

wearable technology technical

"what we believe to be the most important wearable technology of our time—smart eyewear..."

Wearable technology are electronic devices you wear on your body—like watches, fitness bands, smart clothing or health patches—that collect data, deliver alerts, and run apps while moving with the user. Investors care because these devices create ongoing revenue from hardware, subscriptions and services, generate valuable user data that can drive new products or partnerships, and expose companies to regulatory, privacy and manufacturing risks similar to any consumer-health gadget.

AI-generated analysis. Not financial advice.

MIAMI, Feb. 24, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce a new distribution relationship with MODIVO Group (WSE: MDV), a major European fashion retailer with approximately 1,400 stores. MODIVO plans to first test Innovative Eyewear smartglasses in the Sklep Biegacza running stores it operates.

These stores provide a bespoke experience for athletes, providing them with a customized fitting experience and detailed level of service. The initial rollout will focus on the Reebok Powered by Lucyd product line.

Harrison Gross, CEO of Innovative Eyewear, said "We are very excited to break into the European market with MODIVO, and the massive potential this partnership has to upgrade Europe's eyewear. MODIVO is known for clever, innovative retail formats and its futuristic stores are well-suited to carrying the eyewear of tomorrow. We look forward to supporting our new partners in the introduction of what we believe to be the most important wearable technology of our time—smart eyewear that allows you to enjoy handsfree access to a world of functionality."

Krzysztof Burak, Business Development Director for MODIVO Group, said "We are incredibly enthusiastic about partnering with Innovative Eyewear. This collaboration represents an innovative offering for our clients, particularly focusing on the Reebok brand, which is a key brand for our organization. We believe that by combining a strong brand, extraordinary technology, and selling it in an authentic environment such as our runner's store, we can revolutionize and most importantly enhance running sports in this part of the continent. And this is just the first step with Innovative Eyewear."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About MODIVO Group

MODIVO Group is one of the largest European companies in the footwear and apparel segment. Across 20 markets, the Group develops a unique, omnichannel business model, based on approximately 1,400 stores and strong e-commerce properties, under multiple banners, including CCC, HalfPrice, eobuwie, MODIVO, Worldbox, and Boardriders. MODIVO S.A. is a constituent of the WIG20 blue-chip stock index and has been listed on the Warsaw Stock Exchange since 2004. To learn more, please visit
https://modivogroup.com/en/about-the-company

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: +1 (646) 893-5835
Email: info@skylineccg.com

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SOURCE Innovative Eyewear, Inc.

FAQ

What did Innovative Eyewear (LUCY) announce on February 24, 2026 about European distribution?

Innovative Eyewear announced a distribution agreement to pilot its smartglasses with MODIVO Group in Europe. According to the company, MODIVO will test products in its Sklep Biegacza running stores, focusing initially on the Reebok Powered by Lucyd product line to reach athletic customers.

Which MODIVO stores will carry Innovative Eyewear smartglasses and which brand will launch first under LUCY?

MODIVO will first test smartglasses in its Sklep Biegacza running stores, with the Reebok Powered by Lucyd line launching initially. According to the company, these stores provide customized fittings and athlete-focused service for the pilot rollout.

How extensive is MODIVO Group's retail footprint involved in the LUCY pilot rollout?

MODIVO Group operates approximately 1,400 stores across Europe, providing a broad retail footprint for potential expansion. According to the company, the initial pilot is limited to selected Sklep Biegacza running stores as the partnership's first step.

What customer experience does Innovative Eyewear (LUCY) expect from the MODIVO partnership?

Innovative Eyewear expects a bespoke, athlete-focused fitting and service experience through MODIVO's runner stores. According to the company, that tailored retail environment aims to showcase smartglasses functionality and improve adoption among running customers.

Does the LUCY announcement with MODIVO include pricing, volume, or timeline details for the rollout?

The announcement does not disclose pricing, specific volumes, or a full rollout timeline for the MODIVO pilot. According to the company, the initial phase will be a test in selected stores focused on the Reebok Powered by Lucyd product line.

What strategic benefit does Innovative Eyewear (LUCY) say the MODIVO distribution provides?

Innovative Eyewear says the MODIVO distribution breaks into the European market and pairs smartglasses with innovative retail formats. According to the company, the collaboration aims to upgrade Europe's eyewear offerings and support smart eyewear adoption among athletes.