Innovative Eyewear, Inc. Announces New Distribution with Major European Retailer MODIVO Group
Rhea-AI Summary
Innovative Eyewear (NASDAQ:LUCY) announced a new distribution relationship with MODIVO Group (WSE:MDV) on February 24, 2026. MODIVO, with ~1,400 stores, will pilot Innovative Eyewear smartglasses in its Sklep Biegacza running stores, initially rolling out the Reebok Powered by Lucyd product line.
The pilot targets bespoke athlete fitting and service in select stores as the first step of the partnership across MODIVO's retail footprint.
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News Market Reaction – LUCY
In the Feb 24 session, LUCY gained 7.69%, reflecting a notable positive market reaction. Argus tracked a peak move of +9.2% during that session. Argus tracked a trough of -2.6% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Feb 17 | Patent allowance | Positive | +1.8% | U.S. notice of allowance for smartglasses charging cradle patent. |
| Jan 22 | Year-in-review update | Positive | +9.7% | 2025 progress recap with retail expansion and preliminary sales growth. |
| Jan 07 | Sales growth update | Positive | +47.5% | Record 2025 sales growth and noted Amazon market share in smart safety glasses. |
| Dec 22 | Conference participation | Positive | +1.4% | Announcement of participation in multiple Q1 2026 industry events. |
| Dec 11 | Product launch | Positive | +0.0% | Launch of new Reebok smart eyewear models and audio accessories. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive operational and growth updates have often been followed by positive price reactions, including a notable move after the January 7, 2026 sales update, with only one launch seeing a flat response.
Over the past few months, Innovative Eyewear has highlighted expanding distribution, product innovation, and IP progress. A December 11, 2025 Reebok smart eyewear launch, Q1 2026 event participation plans on December 22, 2025, and record 65% 2025 sales growth reported on January 7, 2026 underscored growth ambitions. A subsequent 2025 year-in-review on January 22, 2026 emphasized global retail expansion and financial tightening. The February 17, 2026 patent allowance further supported the ecosystem. Today’s MODIVO distribution fits this pattern of broadening channels for the smart eyewear portfolio.
Key Terms
smart eyewear technical
smartglasses technical
wearable technology technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
These stores provide a bespoke experience for athletes, providing them with a customized fitting experience and detailed level of service. The initial rollout will focus on the Reebok Powered by Lucyd product line.
Harrison Gross, CEO of Innovative Eyewear, said "We are very excited to break into the European market with MODIVO, and the massive potential this partnership has to upgrade
Krzysztof Burak, Business Development Director for MODIVO Group, said "We are incredibly enthusiastic about partnering with Innovative Eyewear. This collaboration represents an innovative offering for our clients, particularly focusing on the Reebok brand, which is a key brand for our organization. We believe that by combining a strong brand, extraordinary technology, and selling it in an authentic environment such as our runner's store, we can revolutionize and most importantly enhance running sports in this part of the continent. And this is just the first step with Innovative Eyewear."
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
About MODIVO Group
MODIVO Group is one of the largest European companies in the footwear and apparel segment. Across 20 markets, the Group develops a unique, omnichannel business model, based on approximately 1,400 stores and strong e-commerce properties, under multiple banners, including CCC, HalfPrice, eobuwie, MODIVO, Worldbox, and Boardriders. MODIVO S.A. is a constituent of the WIG20 blue-chip stock index and has been listed on the Warsaw Stock Exchange since 2004. To learn more, please visit
https://modivogroup.com/en/about-the-company
Forward Looking Statements
This press release contains certain forward-looking statements, including those relating to retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the
Office: +1 (646) 893-5835
Email: info@skylineccg.com
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SOURCE Innovative Eyewear, Inc.