Massimo Group Announces Sentinel 770 HVAC UTV Launch and Opens Pre-Orders

Massimo Group (NASDAQ: MAMO) launched the Sentinel 770 HVAC UTV and opened pre-orders, with an MSRP of $16,999.

Rhea-AI Summary

Massimo Group (NASDAQ: MAMO) launched the Sentinel 770 HVAC UTV and opened pre-orders, with an MSRP of $16,999. Pre-order units are expected to begin shipping by April 30, 2026. The fully enclosed premium UTV adds HVAC, touchscreen navigation, electric power steering, cameras and audio.

Massimo said dealer sales are up over 100% year-over-year, and the 770 extends its Sentinel HVAC lineup ahead of the planned Sentinel 1500 model.

Positive

• Dealer sales +100% year-over-year
• MSRP set at $16,999
• Pre-orders shipping by April 30, 2026
• Second Sentinel model expands HVAC-equipped lineup
• Premium features: HVAC, touchscreen, EPS, cameras, audio

Negative

• None.

Argus Feb 23 session

-6.26% close to close Open Argus

Details

News Market Reaction – MAMO

In the Feb 23 session, MAMO declined 6.26%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved -6.3% in the session following this news. A negative reaction despite a new Sentinel...

Analysis

The stock moved -6.3% in the session following this news. A negative reaction despite a new Sentinel 770 HVAC UTV launch would fit prior patterns where upbeat HVAC and AI expansion headlines sometimes coincided with near-term weakness. The announcement adds a higher-displacement, climate-controlled model at an MSRP of $16,999 with shipments targeted by April 30, 2026. Some holders may focus on execution risks, capital needs, or integration of past growth initiatives when assessing how much this incremental product expands the overall opportunity.

Key Figures

MSRP Sentinel 770: $16,999 Dealer sales growth: over 100% year-over-year Pre-order shipping date: April 30, 2026

MSRP Sentinel 770

$16,999

Listed launch price for Sentinel 770 HVAC UTV

Dealer sales growth

over 100% year-over-year

Dealer sales growth referenced by CEO for Sentinel platform

Pre-order shipping date

April 30, 2026

Expected start of Sentinel 770 HVAC UTV pre-order shipments

Historical Context

5 past events · Latest: Feb 05

5 events

1. Feb 05

   HVAC Pro showcase

   24h Move

   -9.1%

   Showcased second-gen MVR HVAC Pro Series with strong dealer sales growth.

2. Feb 03

   AI acquisition LOI

   24h Move

   -59.5%

   Non-binding LOI to acquire AI company FST for strategic expansion.

3. Jan 20

   Sentinel pre-orders

   24h Move

   -7.5%

   Reported strong Sentinel Series HVAC UTV pre-order demand and rollout plan.

4. Jan 15

   PGA HVAC debut

   24h Move

   +1.9%

   Announced debut of second-gen MVR HVAC Pro Series at 2026 PGA Show.

5. Jan 13

   AI product contracts

   24h Move

   +6.0%

   Disclosed AI-enabled product commitments worth about $19.7M across up to 5,000 units.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

hvac, msrp

2 terms

hvac technical

"This marks the Company's second Sentinel release following the successful introduction of the Sentinel 570 HVAC model."

HVAC stands for heating, ventilation and air conditioning — the systems that control temperature, airflow and indoor air quality in buildings. Investors care because HVAC drives operating costs, energy use, tenant comfort and regulatory compliance; like the engine and insulation of a building, efficient modern systems can lower bills, reduce repair and replacement spending, and preserve property value, while outdated units can create unexpected expenses and vacancy risk.

msrp financial

"The Sentinel 770 HVAC is a premium, fully enclosed UTV designed for year-round performance and comfort, with an MSRP of $16,999."

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Second Sentinel platform release builds on 570 success as dealer sales surge over 100% Year-over-Year

GARLAND, Texas, Feb. 23, 2026 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a leading manufacturer and distributor of powersports vehicles and equipment, today announced the launch of its new Sentinel 770 HVAC UTV, with pre-orders now open. This marks the Company's second Sentinel release following the successful introduction of the Sentinel 570 HVAC model.

The Sentinel 770 HVAC is a premium, fully enclosed UTV designed for year-round performance and comfort, with an MSRP of $16,999. Pre-order units are expected to begin shipping by April 30, 2026.

Key features include:

• Fully enclosed cabin with heating & air conditioning
• Touchscreen navigation with Apple CarPlay and Android Auto
• Electric power steering
• Front and rear cameras
• 6-inch speakers

"The Sentinel 770 represents the next step in our strategic powersports expansion," said David Shan, CEO of Massimo Group. "Following the strong reception of the Sentinel 570, we are continuing to build a scalable product platform that delivers premium HVAC-equipped models at compelling price points. With dealer sales up over 100% year-over-year, this launch further strengthens our momentum and positions us well for the upcoming Sentinel 1500, which we believe will be a game changer for our brand."

The 770 expands Massimo's premium HVAC-equipped lineup, providing dealers with a higher-displacement upsell opportunity and strengthening the Company's position in the fast-growing climate-controlled UTV segment.

With accelerating dealer growth, disciplined product expansion, and a clear roadmap that includes the forthcoming Sentinel 1500, Massimo continues to execute on its long-term strategy—driving value for dealer partners, investors and shareholders as the Company moves into 2026.

About Massimo Group (NASDAQ: MAMO)

Massimo Group is a manufacturer and distributor of powersports products. Headquartered in Texas, the company offers a full lineup of UTVs, ATVs and mini bikes built for outdoor adventure. Massimo Group is dedicated to providing high-performance, reliable and affordable vehicles for consumers across the United States.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. These statements include, but are not limited to, expectations regarding the launch, production and shipment timing of the Sentinel 770 HVAC, and the planned introduction of the Sentinel 1500. Actual outcomes may differ if pre-orders do not convert into sales, if supply chain or regulatory issues delay production or deliveries, or if market acceptance is lower than anticipated. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," or similar expressions and the negatives of those terms. Massimo Group cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond Massimo Group's control.

Company Contact

Quenton Petersen
Vice President
Massimo Group
ir@massimomotor.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/massimo-group-announces-sentinel-770-hvac-utv-launch-and-opens-pre-orders-302694175.html

SOURCE Massimo Group

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will Massimo (MAMO) ship pre-order Sentinel 770 HVAC units?

Massimo expects pre-order Sentinel 770 units to begin shipping by April 30, 2026. According to the company, pre-orders are now open and units are scheduled to start shipping on that specified date to dealers and customers.

What is the MSRP and price positioning of the Massimo (MAMO) Sentinel 770 HVAC?

The Sentinel 770 HVAC carries an MSRP of $16,999, positioning it as a premium HVAC-equipped UTV. According to the company, the 770 offers enclosed HVAC, navigation and upgraded features intended to support higher-displacement upsell opportunities for dealers.

How does the Sentinel 770 launch affect Massimo's dealer momentum for MAMO stock?

The launch reinforces dealer momentum after dealer sales rose over 100% year-over-year. According to the company, the 770 expands the HVAC lineup and gives dealers a higher-displacement upsell, supporting continued retail and dealer growth into 2026.

What are the key features of Massimo's Sentinel 770 HVAC UTV for buyers and investors?

The Sentinel 770 is a fully enclosed UTV with heating and air conditioning, touchscreen navigation, Apple CarPlay/Android Auto, electric power steering, front/rear cameras and 6-inch speakers. According to the company, these features target year-round comfort and a premium market segment.

How does the Sentinel 770 relate to Massimo's future product roadmap, including the Sentinel 1500?

The Sentinel 770 is the company's second Sentinel release and precedes the planned Sentinel 1500. According to the company, the 770 builds the scalable Sentinel platform and positions the brand ahead of the forthcoming 1500 model expected to further expand its premium lineup.