Massimo Group Launches New Sentinel 570 HVAC UTV, Expanding Premium Sentinel Series

Rhea-AI Summary

Massimo Group (NASDAQ: MAMO) launched the all‑new Sentinel 570 HVAC UTV on October 7, 2025, as the introductory model in its premium Sentinel Series.

The Sentinel 570 is now in stock and shipping to dealers nationwide and is positioned in the 500‑class UTV market. Key features include a fully enclosed cabin with heating and air conditioning, touchscreen display with GPS navigation, premium seating, on‑demand 4WD, independent front and rear suspension, and a redesigned body with premium standard equipment.

Massimo plans additional Sentinel models — 770, 900, and 1500 — for 2026, signaling an expanded premium product lineup aimed at work, recreation, and utility customers.

Insights

Product Strategy Analyst

Massimo launched the Sentinel 570 HVAC UTV now shipping to dealers, seeding a premium Sentinel Series with additional models planned in 2026.

Massimo Group puts a new, in‑stock 500‑class utility terrain vehicle into dealer channels on October 7, 2025, featuring an enclosed HVAC cabin, touchscreen GPS, premium seating, on‑demand 4WD and independent suspension. Those concrete product attributes target comfort and connectivity as differentiators within the 500‑class segment and create a tangible offering that dealers can sell immediately.

The company explicitly plans a broader lineup with 770, 900, and 1500 models in 2026, which ties this launch to a clear product roadmap. Key dependencies include dealer uptake, production scale, and customer acceptance of the premium positioning; the release gives no sales figures or expected volumes. Monitor dealer order cadence, initial retail shipments, and timing for the announced 2026 models over the next 6–12 months for direct evidence of commercial traction.

Sentinel 570 Utility Terrain Vehicle Delivers Comfort, Connectivity and Performance with Premium Design and 4WD Capability

GARLAND, Texas, Oct. 7, 2025 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a powersports vehicles manufacturer and distributor, today announced the arrival of its all-new Sentinel 570 HVAC UTV, the introductory model of the company's new premium Sentinel Series. Designed with innovation, comfort and productivity in mind, the Sentinel 570 is now in stock and shipping to dealer partners nationwide.

The Sentinel 570 HVAC UTV sets a new benchmark in the 500-class utility terrain vehicle market, delivering unmatched comfort and performance in all weather conditions. Featuring a fully enclosed cabin with both heating and air conditioning, this model ensures operators can work, ride, or explore in comfort year-round—shielded from extreme cold and heat.

Key features of the Sentinel 570 include:

• HVAC-equipped enclosed cabin for superior rider comfort in every season
• Touchscreen digital display with GPS navigation for advanced connectivity and convenience
• Premium seating for enhanced comfort during work or recreational use
• On-demand 4WD system providing superior traction across terrains
• Independent front and rear suspension for a smooth, controlled ride
• Sleek new body design and premium standard equipment package

"The Sentinel 570 HVAC UTV delivers a complete package of power, comfort, and advanced technology in a highly competitive segment," said David Shan, CEO of Massimo Group. "This launch underscores our commitment to continued innovation and premium product development, providing customers with a vehicle that excels across work, recreation, and utility applications."

The Sentinel 570 represents the first in a full lineup of premium Sentinel Series models, with the 770, 900, and 1500 models planned for 2026. This expansion highlights Massimo's ongoing investment in building a robust product portfolio that meets customer demand while driving long-term growth opportunities for the company and its dealer network.

About Massimo Group (NASDAQ: MAMO)

Massimo Group is a manufacturer and distributor of powersports products. Headquartered in Texas, the company offers a full lineup of UTVs, ATVs, and mini bikes built for outdoor adventure. Massimo Group is dedicated to providing high-performance, reliable, and affordable vehicles for consumers across the United States.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," or similar expressions and the negatives of those terms. Massimo Group cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond Massimo Group 's control.

Company Contact

Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com 

Corporate Communications
IBN
Austin, Texas
www.InvestorBrandNetwork.com
512.354.7000 Office
Editor@InvestorBrandNetwork.com 

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SOURCE Massimo Group

FAQ

What is the Sentinel 570 HVAC UTV that Massimo (MAMO) launched on October 7, 2025?

The Sentinel 570 is a 500‑class UTV with an enclosed HVAC cabin, touchscreen GPS, premium seating, on‑demand 4WD, and independent suspension, now shipping to dealers.

How does the Sentinel 570 HVAC UTV affect Massimo's product lineup (MAMO)?

The Sentinel 570 starts a premium Sentinel Series and expands Massimo's portfolio ahead of planned 770, 900, and 1500 models in 2026.

When will Massimo ship the Sentinel 570 HVAC UTV to dealers?

Massimo announced the Sentinel 570 is in stock and shipping to dealer partners nationwide as of October 7, 2025.

What features differentiate the Sentinel 570 HVAC UTV from other 500‑class UTVs?

Differentiators include a fully enclosed HVAC cabin, touchscreen GPS navigation, premium seating, on‑demand 4WD, and independent front and rear suspension.

Will Massimo release more Sentinel models after the 570 (MAMO)?

Yes. Massimo plans additional Sentinel models — 770, 900, and 1500 — scheduled for 2026.

Where can customers find the Sentinel 570 HVAC UTV from Massimo (MAMO)?

The Sentinel 570 is available through Massimo's dealer network nationwide and is shipping to dealers now.