CLIF BAR Launches New Caffeinated Collection, Helping Provide Sustained Energy with a Kick of Caffeine
Rhea-AI Summary
CLIF BAR has launched a new Caffeinated Collection of energy bars, designed to provide sustained energy with a kick of caffeine. Developed in collaboration with pro athletes Breanna Stewart and Frances Tiafoe, the collection features two flavors: Vanilla Almond and Caramel Chocolate Chip. Each bar contains approximately 65 mg of organic, non-GMO caffeine, equivalent to one espresso shot, and 10 g of plant-based protein. The bars are formulated with organic, non-GMO rolled oats.
The Caffeinated Collection aims to help jumpstart workouts and provide sustained energy throughout. The bars are available nationwide at a suggested retail price of $1.99 per bar or $7.49 per 5-pack. CLIF BAR is part of the Mondelēz International portfolio, which reported a net revenue of approximately $36.4 billion in 2024.
Positive
- Launch of a new product line, the Caffeinated Collection, in collaboration with pro athletes.
- Each bar contains 65 mg of organic, non-GMO caffeine and 10 g of plant-based protein.
- Bars are available nationwide at competitive prices, $1.99 per bar or $7.49 per 5-pack.
- Part of the Mondelēz International portfolio, which reported $36.4 billion in net revenue in 2024.
Negative
- Caffeine content not recommended for pregnant or nursing women, children under 18, or people sensitive to caffeine.
News Market Reaction
On the day this news was published, MDLZ gained 2.68%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Developed in collaboration with pro athletes Breanna Stewart and Frances Tiafoe, new caffeinated energy bars help provide fuel to help you Raise Your Bar right from the start of your workout
"At CLIF BAR, we know that the simple step of getting started is often what takes the most energy. Sometimes, you need that extra boost to get moving on the journey to raise your bar," said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. "Our Caffeinated Collection not only delivers a kick of caffeine to help you tackle your next workout but it also helps provide the sustained energy that CLIF BAR is known for, in two appealing new flavors that make getting started a truly enjoyable experience."
In line with CLIF BAR's longstanding commitment to quality ingredients, CLIF BAR Caffeinated Collection energy bars are formulated with organic, non-GMO rolled oats and 10 g of plant-based protein per bar. Each Caffeinated Collection energy bar also features approximately 65 mg of non-GMO, organic caffeine* — the equivalent of one espresso shot** — providing an extra boost of energy to jumpstart your workouts.
"Working hand-in-hand with Frances Tiafoe and Breanna Stewart on the CLIF BAR Caffeinated Collection gave us first-hand insights that drove the development process forward and helped us create a functional yet delicious new energy bar," said Michael De La Cruz, R&D lead on development. "Given CLIF BAR's long-standing heritage in supporting runners, climbers, athletes and active people, each step of our process was made in service of purposefully crafting fuel to help power the most ambitious endeavors."
CLIF BAR Caffeinated Collection energy bars are available at retailers nationwide, with a suggested retail price of
*Caffeine can range between 60-70 mg. Not recommended for pregnant or nursing women, children under 18 years old, or people sensitive to caffeine.
**Source: USDA FoodData Central, 64 mg caffeine in 1 fl. oz. of espresso.
About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ) portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
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SOURCE Mondelēz International
FAQ
What is the new product line launched by CLIF BAR?
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What is the price of the CLIF BAR Caffeinated Collection energy bars?
Which athletes collaborated with CLIF BAR for the Caffeinated Collection?
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