CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
Rhea-AI Summary
CLIF BAR has been announced as the Official Energy Bar of the Boston Marathon in a new three-year partnership with the Boston Athletic Association (B.A.A.). The partnership launches ahead of the 129th Boston Marathon, with CLIF BAR donating ten race bibs to runners who missed qualification by 10 seconds.
The company will establish 'The CLIF Bar' near the finish line at Rosebar Boston from April 17-22, offering merchandise, guided runs, recovery support, and race day fuel. Additionally, CLIF BAR is launching a national Raise Your Bar Challenge on Strava from March 21-April 21, and will be present at the Bank of America Boston Marathon Expo from April 18-20.
CLIF BAR energy bars feature organic, non-GMO rolled oats and 9-11g of plant protein per bar, designed for sustained energy. The partnership aligns with B.A.A.'s 130-year mission of promoting healthy lifestyles through sports, particularly running.
Positive
- Secured three-year partnership with prestigious Boston Marathon, expanding brand visibility
- Strategic location of 'The CLIF Bar' near marathon finish line enhances customer engagement
- Cross-platform marketing activation through Strava challenge increases brand reach
Negative
- None.
News Market Reaction – MDLZ
In the trading session that priced this news, MDLZ declined 0.68%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes
as they raise their bar and push past barriers to achieve new levels of performance
EMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar.
From April 17-22—before and during the marathon—CLIF BAR will be activating its first-ever Energy Bar, aptly named The CLIF Bar. Just steps from the finish line at Rosebar Boston, 47 Huntington Ave,
"As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide," said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. "We are honored to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes—most recently with giving race entries to runners who otherwise wouldn't be able to participate in this year's marathon—this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible."
In addition to The CLIF Bar for
"For more than 130 years, the B.A.A.'s mission has been to promote healthy lifestyles through sports, especially running," said Jack Fleming, President and CEO of the B.A.A. "The B.A.A. and CLIF BAR share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all B.A.A. events year-round."
CLIF BAR energy bars are purposefully formulated with organic, non-GMO rolled oats and 9-11g of plant protein per bar, offering sustained energy without compromising on enjoyment. Through bespoke activations and athlete partnerships, CLIF BAR is committed to showcasing the many moments of personal triumph that can be achieved by transcending challenges and achieving the inherent, powerful feeling of fulfillment that arises when you raise your bar again and again.
Join the journey to
About the Boston Athletic Association (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The economic impact of the 2024 Boston Marathon presented by Bank of America produced
About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
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SOURCE Mondelēz International