CLIF BUILDERS Brand Launches Three New High-Protein Bar Innovations
Mondelēz's (MDLZ) CLIF BUILDERS brand has expanded its protein bar portfolio with three new products. The launch includes an OREO-flavored protein bar containing 20g of plant protein and two Reduced Sugar Crispy protein bars in Almond Salted Caramel and Peanut Butter Chocolate flavors, featuring 16g of protein and only 5g of sugar per bar - 60% less sugar than original BUILDERS bars.
All new products are gluten-free, made without artificial sweeteners, and will be available nationwide at a suggested retail price of $1.99-$2.19 per bar or $9.98 for a six-pack of 2.4 oz bars. The OREO-flavored variant leverages Mondelēz's iconic cookie brand, while the Reduced Sugar options cater to health-conscious consumers seeking lower sugar alternatives.
Il marchio CLIF BUILDERS di Mondelēz (MDLZ) ha ampliato la sua gamma di barrette proteiche con tre nuovi prodotti. Il lancio comprende una barretta proteica al gusto OREO contenente 20 g di proteine vegetali e due barrette proteiche croccanti a ridotto contenuto di zuccheri nei gusti Mandorla Caramello Salato e Burro di Arachidi e Cioccolato, con 16 g di proteine e solo 5 g di zucchero per barretta - il 60% in meno rispetto alle barrette BUILDERS originali.
Tutti i nuovi prodotti sono senza glutine, realizzati senza dolcificanti artificiali e saranno disponibili a livello nazionale a un prezzo consigliato al dettaglio di 1,99-2,19 dollari per barretta o 9,98 dollari per un pacco da sei barrette da 68 g ciascuna. La variante al gusto OREO sfrutta il celebre marchio di biscotti di Mondelēz, mentre le opzioni a ridotto contenuto di zucchero rispondono alle esigenze dei consumatori attenti alla salute che cercano alternative con meno zuccheri.
La marca CLIF BUILDERS de Mondelēz (MDLZ) ha ampliado su portafolio de barras proteicas con tres nuevos productos. El lanzamiento incluye una barra proteica con sabor a OREO que contiene 20 g de proteína vegetal y dos barras proteicas crujientes con azúcar reducido en sabores Almendra Caramelo Salado y Mantequilla de Maní con Chocolate, con 16 g de proteína y solo 5 g de azúcar por barra, un 60% menos de azúcar que las barras BUILDERS originales.
Todos los nuevos productos son libres de gluten, están elaborados sin edulcorantes artificiales y estarán disponibles a nivel nacional con un precio sugerido de 1,99 a 2,19 dólares por barra o 9,98 dólares por un paquete de seis barras de 68 g cada una. La variante con sabor a OREO aprovecha la icónica marca de galletas de Mondelēz, mientras que las opciones con azúcar reducido están dirigidas a consumidores conscientes de la salud que buscan alternativas con menos azúcar.
몬델레즈(MDLZ)의 CLIF BUILDERS 브랜드가 단백질 바 제품군을 세 가지 신제품으로 확장했습니다. 이번 출시에는 식물성 단백질 20g이 함유된 OREO 맛 단백질 바와 아몬드 솔티드 카라멜, 피넛버터 초콜릿 맛의 저당 크리스피 단백질 바 두 가지가 포함되어 있으며, 각각 16g의 단백질과 단 5g의 당분만 함유되어 원래 BUILDERS 바보다 60% 적은 당분을 자랑합니다.
신제품 모두 글루텐 프리이며 인공 감미료를 사용하지 않고 전국적으로 권장 소매가 1.99~2.19달러, 68g 바 6개 팩은 9.98달러에 판매될 예정입니다. OREO 맛 제품은 몬델레즈의 상징적인 쿠키 브랜드를 활용했으며, 저당 옵션은 당분 섭취를 줄이려는 건강을 중시하는 소비자들을 겨냥했습니다.
La marque CLIF BUILDERS de Mondelēz (MDLZ) a élargi sa gamme de barres protéinées avec trois nouveaux produits. Le lancement comprend une barre protéinée saveur OREO contenant 20 g de protéines végétales ainsi que deux barres protéinées croustillantes à teneur réduite en sucre aux saveurs Amande Caramel Salé et Beurre de Cacahuète Chocolat, offrant 16 g de protéines et seulement 5 g de sucre par barre – soit 60 % de sucre en moins que les barres BUILDERS originales.
Tous les nouveaux produits sont sans gluten, fabriqués sans édulcorants artificiels et seront disponibles à l’échelle nationale à un prix de vente conseillé de 1,99 à 2,19 dollars par barre ou 9,98 dollars pour un pack de six barres de 68 g. La variante saveur OREO s’appuie sur la marque emblématique de biscuits de Mondelēz, tandis que les options à teneur réduite en sucre répondent aux attentes des consommateurs soucieux de leur santé recherchant des alternatives moins sucrées.
Die Marke CLIF BUILDERS von Mondelēz (MDLZ) hat ihr Proteinriegel-Portfolio um drei neue Produkte erweitert. Zum Start gehört ein OREO-geschmackiger Proteinriegel mit 20 g pflanzlichem Protein sowie zwei Proteinriegel mit reduziertem Zuckeranteil in den Geschmacksrichtungen Mandel Salzkaramell und Erdnussbutter Schokolade, die jeweils 16 g Protein und nur 5 g Zucker pro Riegel enthalten – 60 % weniger Zucker als die ursprünglichen BUILDERS-Riegel.
Alle neuen Produkte sind glutenfrei, ohne künstliche Süßstoffe hergestellt und werden landesweit zu einem empfohlenen Verkaufspreis von 1,99 bis 2,19 US-Dollar pro Riegel oder 9,98 US-Dollar für ein Sechserpack mit 68 g Riegeln erhältlich sein. Die OREO-Variante nutzt die ikonische Keksmarke von Mondelēz, während die zuckerreduzierten Optionen gesundheitsbewusste Verbraucher ansprechen, die nach zuckerärmeren Alternativen suchen.
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Insights
Mondelez expands CLIF BUILDERS lineup with OREO-flavored and reduced-sugar protein bars, leveraging brand synergies in the growing protein snack market.
Mondelez International is strategically expanding its protein snack portfolio with three new CLIF BUILDERS products that tap into key consumer trends. The launch includes an OREO-flavored protein bar containing 20g of plant protein and two Reduced Sugar Crispy bars with 16g of protein and only 5g of sugar per bar (representing a 60% reduction compared to original BUILDERS bars).
This product expansion demonstrates Mondelez's cross-brand strategy leveraging its iconic OREO brand to enhance the CLIF BUILDERS line, which they acquired in 2022. The move targets the intersection of indulgence and nutrition—a sweet spot in today's snack market where consumers increasingly demand better-for-you options without sacrificing taste.
The reduced sugar innovation is particularly noteworthy as it addresses growing consumer concerns about sugar consumption while maintaining protein content essential for the active lifestyle demographic. With
For Mondelez, whose 2024 net revenue reached approximately
Iconic OREO flavor and New Reduced Sugar* Crispy bars that offer High-Protein Fuel in Indulgent Flavors
"With our BUILDERS protein bars, we're focused on delivering purposefully crafted high-protein fuel options and developing indulgent products without artificial sweeteners," said Saurabh Kaushik, Director Brand Marketing at Mondelēz. "Along with our new OREO-flavored BUILDERS protein bar, we're introducing Reduced Sugar Crispy Protein Bars, offering 5g of sugar per bar, for those looking for delicious protein fuel with less sugar to help power their active day."
- Inspired by the world's favorite cookie, new BUILDERS' OREO-flavored protein bar offers the iconic flavor in a convenient, on-the-go format. Packed with 20g of plant protein per bar, no artificial sweeteners and gluten-free ingredients, BUILDERS OREO-flavored protein bar delivers a delicious taste specifically formulated for those who are looking for no compromises in their recovery fuel.
- A brand-new innovation from the CLIF BUILDERS Brand, Reduced Sugar Crispy protein bars, offer 16g of protein and 5g of sugar per bar, with no artificial sweeteners in a delightful crispy texture. Available in 2 indulgent flavors, Almond Salted Caramel and Peanut Butter Chocolate flavored, BUILDERS Reduced Sugar Crispy bars are made with real nuts, no artificial sweeteners, and gluten-free ingredients for an easy, on-the-go, high-protein snack.
New CLIF BUILDERS protein bar products are available at retailers nationwide, with a suggested retail price of
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About CLIF
For more than 30 years, CLIF has crafted delicious food under its CLIF BAR, Zbar, Nut Butter Bar, BUILDERS, LUNA, and BLOKS brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
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SOURCE Mondelēz International
FAQ
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