CLIF BUILDERS Brand Launches Three New High-Protein Bar Innovations
Mondelēz's (MDLZ) CLIF BUILDERS brand has expanded its protein bar portfolio with three new products.
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Mondelēz's (MDLZ) CLIF BUILDERS brand has expanded its protein bar portfolio with three new products. The launch includes an OREO-flavored protein bar containing 20g of plant protein and two Reduced Sugar Crispy protein bars in Almond Salted Caramel and Peanut Butter Chocolate flavors, featuring 16g of protein and only 5g of sugar per bar - 60% less sugar than original BUILDERS bars.
All new products are gluten-free, made without artificial sweeteners, and will be available nationwide at a suggested retail price of $1.99-$2.19 per bar or $9.98 for a six-pack of 2.4 oz bars. The OREO-flavored variant leverages Mondelēz's iconic cookie brand, while the Reduced Sugar options cater to health-conscious consumers seeking lower sugar alternatives.
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Iconic OREO flavor and New Reduced Sugar* Crispy bars that offer High-Protein Fuel in Indulgent Flavors
"With our BUILDERS protein bars, we're focused on delivering purposefully crafted high-protein fuel options and developing indulgent products without artificial sweeteners," said Saurabh Kaushik, Director Brand Marketing at Mondelēz. "Along with our new OREO-flavored BUILDERS protein bar, we're introducing Reduced Sugar Crispy Protein Bars, offering 5g of sugar per bar, for those looking for delicious protein fuel with less sugar to help power their active day."
- Inspired by the world's favorite cookie, new BUILDERS' OREO-flavored protein bar offers the iconic flavor in a convenient, on-the-go format. Packed with 20g of plant protein per bar, no artificial sweeteners and gluten-free ingredients, BUILDERS OREO-flavored protein bar delivers a delicious taste specifically formulated for those who are looking for no compromises in their recovery fuel.
- A brand-new innovation from the CLIF BUILDERS Brand, Reduced Sugar Crispy protein bars, offer 16g of protein and 5g of sugar per bar, with no artificial sweeteners in a delightful crispy texture. Available in 2 indulgent flavors, Almond Salted Caramel and Peanut Butter Chocolate flavored, BUILDERS Reduced Sugar Crispy bars are made with real nuts, no artificial sweeteners, and gluten-free ingredients for an easy, on-the-go, high-protein snack.
New CLIF BUILDERS protein bar products are available at retailers nationwide, with a suggested retail price of
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About CLIF
For more than 30 years, CLIF has crafted delicious food under its CLIF BAR, Zbar, Nut Butter Bar, BUILDERS, LUNA, and BLOKS brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
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SOURCE Mondelēz International
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