HALLS Offers Relief to Those Suffering From the "Very Real" Man Cold
Rhea-AI Summary
HALLS, America's No. 1 cough and throat drop brand, is addressing the 'Man Cold' phenomenon ahead of the cough and cold season. A national survey revealed that 55% of people believe men exaggerate cold symptoms, and 54% feel a 'Man Cold' can turn them into dramatic actors. In response, HALLS is launching a -edition Man Cold Relief Kit for 50 lucky winners.
The kit includes a cozy hooded blanket, a 64oz insulated water bottle, tissues, and an assortment of HALLS Cough Drops. From October 9th, fans can enter to win on TikTok by following @halls_us and commenting #hallsmancold on the sweepstakes post. The promotion aims to provide relief for all cold sufferers, regardless of gender, during the upcoming season.
Positive
- HALLS maintains its position as America's No. 1 cough and throat drop brand
- Launch of a -edition Man Cold Relief Kit to boost brand engagement
- Leveraging social media (TikTok) for marketing and customer interaction
Negative
- None.
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Just in time for cough and cold season, HALLS is offering up a solution to the dreaded "Man Cold"
What is the "Man Cold" you may ask? Commonly, and often humorously, the "Man Cold" is defined as the embellishing of minor illness symptoms often related to the common cold. In fact, according to a national survey** conducted by HALLS, the brand found that
In a world where colds are a common "foe", the HALLS brand is excited to unveil its first-ever limited-edition HALLS Man Cold Relief Kit to help 50 lucky winners (of all genders) to temporarily relieve their symptoms this cough and cold season.
"No matter your stance on the debate of whether the "Man Cold" is real or not, HALLS knows that the "Man Cold", or any cold really, is no joking matter," said Caitlin Schell, HALLS Director. "When we found that the #2 symptom of the "Man Cold" was a cough**, we knew, as the category leader, we had to step in to provide the amazing temporary relief HALLS is known for."
To help all man cold sufferers and everyone else who may experience cold symptoms, the HALLS brand is offering a chance to win† the limited-edition HALLS Man Cold Relief Kit, inclusive of key items needed when on the mend such as:
- A cozy hooded blanket for those inevitable sick days on the couch or in bed. This blanket will keep you warm and cozy while you think of a brighter future, where you feel better.
- A 64oz insulated water bottle designed to hydrate and keep your spirits high, with the phrase 'Running on water and willpower' always in view. Because even in the throes of a man cold, you deserve a pep talk!
- A handy box of tissues to have on standby during your worst "Man Cold" battles.
- An assortment of HALLS Cough Drops to keep you stocked and ready with a variety of flavors including Cherry, Honey Lemon, and Mentho-Lyptus.
Starting October 9th, HALLS fans and cold sufferers alike can head to @halls_us on TikTok to enter for a chance to win their very own HALLS Man Cold Relief Kit by following the brand and commenting #hallsmancold on the sweepstakes post. For more information on HALLS consumers can visit https://www.gethalls.com/.
*Based on Nielsen Scantrack xAOC+C FY 2023
**Based on a recent survey for HALLS of 2,000 respondents from all 50 U.S. states
†No Purchase Necessary. Open to 50 U.S. (D.C.) & PR, 18+. Enter by 10/31/24 at 11:59 pm ET. See Official Rules for how to enter, odds & all details. Void where prohibited.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
About HALLS®
HALLS is America's #1 selling cough drop brand that provides cough and sore throat relief when you need it most so that you can get back to doing the things you love. HALLS offers a wide variety of products, including HALLS Cough Drops, HALLS Throat Soothing Drops, HALLS Defense Dietary Supplement Drops, and the new Relief+, available in both regular and sugar-free forms! For more information, visit www.gethalls.com, and follow HALLS on social media (@halls on Twitter/Facebook, and @halls_us on TikTok and Instagram).
HALLS Contact:
Nikki Bracci / Nbracci@webershandwick.com
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SOURCE Mondelez International