INTERNATIONAL DELIGHT® IS GOING THE EXTRA MILE ON NATIONAL COFFEE DAY BY GIVING PEOPLE THE CHANCE TO ENTER AND WIN A NEW CAR AND A YEAR'S SUPPLY* OF ICED COFFEE
Rhea-AI Summary
International Delight, a leading coffee and creamer brand, is launching the Sweet Ride Sweepstakes for National Coffee Day. From September 29 to November 10, 2024, fans can enter at InternationalDelightCarSweeps.com for a chance to win a new car and a year's supply of International Delight Iced Coffee. Additionally, consumers can get 100% cash back on qualified purchases of International Delight Iced Coffee through the Ibotta app, while supplies last.
International Delight Iced Coffee cans are available in five flavors, including partnerships with REESE'S and OREO®. The product is sold at select convenience, grocery, and dollar stores nationwide for a suggested retail price of $2.68 per 15-ounce can.
Positive
- Launch of Sweet Ride Sweepstakes to boost brand engagement and sales
- Partnership with popular brands REESE'S and OREO® for product flavors
- Wide availability in various retail channels nationwide
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, MDLZ declined 0.36%, reflecting a mild negative market reaction.
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Fans Can Also Redeem a Delicious Can of International Delight Iced Coffee for
Starting September 29 at 8:00 AM ET through November 10 at 11:59 PM ET, steer on over to InternationalDelightCarSweeps.com to enter for a chance to win. One grand prize winner will receive a new car and a year's supply* of International Delight Iced Coffee cans. Four first prize winners will receive a year's supply* of International Delight Iced Coffee cans. To redeem the International Delight Iced Coffee
"At International Delight, every day is coffee day. However, only one day of the year is National Coffee Day," said Brittney Polka, Vice President of Ready-to-Drink Beverages at Danone North America. "In celebration of National Coffee Day, we're accelerating beyond the traditional free cup of coffee, offering fans a chance to win a brand-new car and a year's supply of coffee* to enjoy the sweet taste of International Delight Iced Coffee on-the-go. Just like our canned iced coffee, which brings coffee lovers a sweet escape anytime and anywhere, we hope this sweepstakes adds delight to our fans' daily grind."
Whether you're living life in the fast lane, sitting in bumper-to-bumper traffic, or taking a moment for yourself in a parking lot, International Delight Iced Coffee can be a total day-changer. A few sweet sips can add delight to your daily grind on-the-go. International Delight Iced Coffee cans are made with real milk and cream and available in five delicious flavors, including fan favorite International Delight REESE'S Iced Coffee, created in partnership with the #1 selling candy franchise in the
International Delight Iced Coffee cans are available at select convenience, grocery and dollar stores nationwide in 15-ounce cans for a suggested retail price of
*One year's worth of product awarded in Sponsor's sole discretion as actual product & coupons, valued at |
^Subject to user downloading Ibotta app and complying with their terms and conditions, including then-current redemption requirements. User may be required to accumulate at least |
1Source: Circana data; 2024 YTD weeks ending 6/30/24 |
About International Delight
Since 1987, International Delight® has been transforming cups of coffee into moments that foster joy, self-expression, and togetherness through one-of-a-kind, bold creamer flavors. The brand, which introduced the first flavored, liquid, non-dairy creamer on the market, is on a mission to bring Flavor Nation flavors that deliver unparalleled delight in every drop and turn the room they leave for creamer into room to party. By uniting people with flavors that spark joy, International Delight brings people together over a cup of coffee, creating opportunities for connection, inclusion, and celebration. International Delight coffee creamers and iced coffees are available at grocery, convenience stores, mass merchandisers and food service outlets across the country. For more information, visit www.InternationalDelight.com.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK®, Too Good & Co™, and YoCrunch®. With more than 6,000 employees and 16 production locations across the
About Mondelēz Global
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
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SOURCE International Delight