Mondelēz Teams Up with Inter Miami CF to Kick Off a Season of Soccer and Snacking
Rhea-AI Summary
Mondelēz International (MDLZ) has announced a multi-year partnership with Inter Miami CF as the club's official snacking partner starting in the 2025 season. The partnership will feature brands like RITZ Crackers, OREO Cookies, and Chips Ahoy! at Chase Stadium and surrounding areas.
The collaboration includes player appearances, tickets, and resources to support local businesses in Southern Florida. As an initial initiative, the RITZ Brand will partner with Upright City FC, a non-profit organization, providing match tickets to participants and their families throughout the season.
The partnership aims to enhance fan experiences through unique in-store events and exclusive snack experiences during matches. Mondelēz reported 2023 net revenues of approximately $36 billion and operates in over 150 countries worldwide.
Positive
- Multi-year partnership expands brand presence in major sports market
- Strategic marketing opportunity in Southern Florida region
- Strong 2023 revenue performance of $36 billion
Negative
- None.
News Market Reaction – MDLZ
In the trading session that priced this news, MDLZ gained 2.33%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
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A multi-year partnership celebrating
Mondelēz and Inter Miami's new partnership recognizes the vibrant culture of
To kick off the collaboration, the RITZ Brand will team up with the Moramarco family and Upright City FC, a non-profit organization who hosts a multitude of soccer programs that connect generations and surprise members of the local community. As part of the support, participants and their families will be invited to enjoy the excitement of Inter Miami matches all season long, courtesy of RITZ. This heartfelt gesture embodies the partnership's dedication to promoting a sense of belonging.
"We're thrilled to kick off our partnership with Inter Miami CF, joining forces with a dynamic team to create unforgettable experiences and celebrate the energy of this incredible community. For decades, Mondelēz products have been at the heart of family gatherings and game-day traditions. Through this partnership, we're excited to welcome in a new generation of soccer and snack fans, while making a real difference in how they experience their game days" said Tanya Berman, SVP Biscuits.
Inter
"At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience," said Euan Warren, Inter Miami CF Vice President of Partnerships. "Teaming up with Mondelēz allows us to bring moments of joy both on and off the pitch. Together, we're creating opportunities for fans to connect, celebrate, and make lasting memories with their favorite snacks and favorite team."
Be sure to follow @ritzcracker, @OREO, @chipsahoy, and @intermiamicf on social for exciting new updates on their work together.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
About Inter Miami CF
Club International de Fútbol
Media Contacts
Weber Shandwick RITZ Team
wswnycritz@webershandwick.com
Inter Miami CF
Paola Garcia; Paola.Garcia@intermiamicf.com
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SOURCE Mondelēz International