Nilla Wafers to Release Special-Edition Cookie with Grogu Nilla Nummies
Rhea-AI Summary
Nilla Wafers (NASDAQ: MDLZ) is releasing a special-edition cookie called Grogu Nilla Nummies tied to the theatrical release of Star Wars: The Mandalorian and Grogu on May 22, 2026. The 11-ounce packs carry the classic Nilla vanilla flavor and retail at a suggested price of $4.29.
Availability begins at Walmart on April 22 and expands to additional retailers April 27. A limited promotion offers $5 off a Fandango ticket when consumers buy two qualifying Nilla products between April 22 and June 22, 2026.
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News Market Reaction – MDLZ
In the Apr 22 session, MDLZ declined 0.12%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 15 | Sustainability update | Positive | +0.9% | Reported 2025 Snacking Made Right sustainability milestones and environmental progress. |
| Apr 15 | Marketing campaign | Positive | -2.2% | Launched summer soccer campaign with sports stars and limited-edition SKUs. |
| Apr 08 | Earnings date set | Neutral | +0.4% | Announced timing and access details for Q1 2026 earnings release and call. |
| Mar 18 | Product launch | Positive | -2.5% | Introduced CLIF Energy Bites and limited-edition Chocolate Berry energy bar. |
| Mar 11 | Capacity investment | Positive | -2.2% | Announced ~CHF 65M Toblerone line investment and Bern Center of Excellence. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent brand and investment news often saw mixed reactions, with several product and capacity announcements coinciding with short-term share price declines.
Over the last few months, MDLZ has highlighted sustainability progress, marketing campaigns, product innovation and capacity investment. On Apr 15, a 2025 sustainability report and a soccer-themed marketing campaign drew opposite one-day reactions of +0.87% and -2.18%. Earlier, a Q1 2026 earnings date notice on Apr 8 coincided with a modest +0.44% move. Product launches for CLIF on Mar 18 and a Toblerone investment on Mar 11 saw declines of 2.54% and 2.16%, suggesting that operational or brand news has not consistently driven near-term upside.
AI-generated analysis. How Rhea-AI works. Not financial advice.
This collaboration celebrates Star Wars: The Mandalorian and Grogu releasing in theaters May 22
Timed to celebrate the highly anticipated theatrical release of Star Wars: The Mandalorian and Grogu on May 22, this collaboration brings a fan-favorite on-screen moment into the real world. Grogu Nilla Nummies tap into the spirit of wonder and adventure which has made Grogu™ one of the most beloved characters in the Star Wars™ galaxy. From his unforgettable on-screen snacking scenes to the countless viral memes and social media moments they've inspired, Grogu's™ love of food has become a cultural phenomenon embraced by fans around the world.
Grogu Nilla Nummies feature the classic simple goodness and nostalgia of a Nilla cookie, reimagined in a special-edition format inspired by Grogu's cookie of choice. With the same beloved Nilla sweet vanilla flavor and crisp texture fans cherish, this edition delivers a galaxy-spanning moment of joy, allowing different generations to connect with the incredible adventure and celebrate one of the most iconic characters in the Star Wars™ franchise.
"Nilla has been a beloved cookie across generations, creating joyful, shareable moments," said Caroline Suppiger, Brand Manager, Nilla at Mondelēz International. "This collaboration allows us to celebrate Star Wars: The Mandalorian and Grogu in a fun and unexpected way by bringing a memorable on-screen moment to life—giving fans a delicious way to connect with Grogu as they head into theaters to experience the all-new film."
Grogu Nilla Nummies are available in Nilla Wafers 11-ounce packs, making it easy for fans to enjoy the special-edition cookies wherever they take them in the galaxy! Ahead of the theatrical debut of Star Wars: The Mandalorian and Grogu, special guests and premiere attendees will get a taste of Grogu Nilla Nummies from a themed cookie cart at the premiere.
The special-edition Grogu Nilla Nummies will be available at Walmart on April 22, and at additional retailers nationwide beginning April 27, with a suggested price of
For more information about Grogu Nilla Nummies and the Nilla collaboration with Star Wars™, see here and follow @NillaWafers on Instagram.
*Limited time offer open to 50 US/DC, 18 yrs+: Buy 2 Nilla Wafer products 10 oz.+ between 4/22/26 & 6/22/26, submit receipt online by 11:59 pm ET on 6/22/26, & get one
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately
About The Movie Star Wars: The Mandalorian and Grogu
The Mandalorian and Grogu embark on their most thrilling mission yet in Lucasfilm's "Star Wars: The Mandalorian and Grogu," an all-new Star Wars film opening exclusively in theaters May 22, 2026. The evil Empire has fallen, and Imperial warlords remain scattered throughout the galaxy. As the fledgling New Republic works to protect everything the Rebellion fought for, they have enlisted the help of legendary Mandalorian bounty hunter Din Djarin (Pedro Pascal) and his young apprentice Grogu. Directed by Jon Favreau, "Star Wars: The Mandalorian and Grogu" also stars Sigourney Weaver and Jeremy Allen White, is written by Jon Favreau & Dave Filoni & Noah Kloor, and is produced by Jon Favreau, p.g.a., Kathleen Kennedy, p.g.a., Dave Filoni, p.g.a., and Ian Bryce, p.g.a., with Karen Gilchrist, John Bartnicki, and Carrie Beck serving as executive producers. The music is composed by Ludwig Göransson.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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SOURCE Mondelēz International