The CLIF Brand Expands Energy Portfolio with New Energy Bites and Limited-Edition Chocolate Berry Energy Bar
Rhea-AI Summary
CLIF (MDLZ) expanded its energy portfolio on March 18, 2026 with two product launches: CLIF Energy Bites and a limited‑edition CLIF Chocolate Berry energy bar. Energy Bites contain 6g plant‑based protein per pack and will retail at $7.49 per 5‑pack. Chocolate Berry bars deliver 10g protein and are priced at $1.99 each or $7.49 per 5‑pack. Both use organic, non‑GMO oats and are available nationwide for a limited time alongside the brand's new "Run the World" campaign and associated sweepstakes ending July 31, 2026.
Positive
- None.
Negative
- None.
News Market Reaction – MDLZ
In the Mar 18 session, MDLZ declined 2.54%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 11 | Capacity investment | Positive | -2.2% | Announced ~CHF 65M Toblerone line and Center of Excellence in Bern. |
| Feb 19 | Brand collaboration | Positive | -2.4% | Launched limited-edition MARVEL OREO Stuf of Doom collaboration cookies. |
| Feb 17 | Investor conference | Positive | -4.4% | Outlined targets for organic growth, EPS expansion and >$3B free cash flow. |
| Feb 12 | Dividend declaration | Positive | +0.6% | Declared regular quarterly dividend of $0.50 per share to shareholders. |
| Feb 03 | Earnings results | Neutral | -0.1% | Reported FY2025 growth with EPS pressure and cautious 2026 organic revenue outlook. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent history shows several positive strategic or branding updates followed by negative price reactions, suggesting a tendency for the stock to trade down on upbeat corporate messaging.
Over the last few months, MDLZ has issued a series of brand and strategic updates, including a ~CHF 65 million Toblerone capacity investment on Mar 11, 2026 and a MARVEL OREO collaboration on Feb 19, 2026, both followed by share price declines. A positive CAGNY outlook on profitable growth and robust FY2025 revenue and cash flow metrics also saw muted-to-negative trading. Against this backdrop, the CLIF product expansion fits an ongoing push to extend and premiumize the snack portfolio.
Key Terms
non-GMO technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
New CLIF innovations deliver sustained energy for movement, adventure and athletic performance
CLIF Energy Bites Offer Sustained Energy in a Bite-Sized Format
CLIF Energy Bites bring bite-sized sustained energy in a convenient format. With 6 grams of plant-based protein per pack and crafted with organic, non-GMO oats, CLIF Energy Bites are designed to help you raise your bar. Available in individually wrapped, backpack-ready packs, they provide grab and go convenience with quality ingredients. CLIF Energy Bites deliver sustained energy with the flexibility and function athletes want in an easy bite-sized format.
"With the CLIF brand, we're focused on helping fuel you to raise your bar by delivering products that fit your active, fast-paced lifestyle," said Coreen Bailor, Senior Brand Manager, CLIF brand at Mondelēz International. "CLIF Energy Bites represent a natural evolution of our energy portfolio, delivering the sustained energy and quality ingredients you know and trust, now in a convenient, bite-sized format that helps you raise your bar wherever your adventure takes you."
Available in three delicious varieties including Chocolate Chip, Chocolate Brownie and Cookies & Creme, CLIF Energy Bites are available at retailers nationwide, with a suggested retail price of
CLIF Chocolate Berry Energy Bar Celebrates CLIF "Run the World" Campaign
Recognizing that route fatigue is a challenge every athlete knows, the CLIF brand's new Run the World campaign invites athletes to break their routine and feed their adventure. Run the World features a sweepstakes offering the chance to win* running or cycling trips to
As part of the CLIF brand's new Run the World campaign, the brand introduced a new limited-edition Chocolate Berry energy bar. Delivering 10 grams of protein per bar and made with organic, non-GMO oats, CLIF Chocolate Berry offers sustained energy for athletes of all levels. CLIF Chocolate Berry is available for a limited time at retailers nationwide, with a suggested retail price of
For more information and product availability, visit clifbar.com/clif or follow the CLIF brand on Instagram, TikTok, and Facebook.
*NO PURCHASE NECESSARY. Open to residents of the 50 United States, D.C., and
About the CLIF brand:
For more than 30 years, the CLIF brand has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, the CLIF brand became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-clif-brand-expands-energy-portfolio-with-new-energy-bites-and-limited-edition-chocolate-berry-energy-bar-302716616.html
SOURCE Mondelēz International