RITZ Bits Cracker Sandwiches Heat Up The Snack Aisle With Bold New Spicy Queso Flavor
Rhea-AI Summary
RITZ Bits Cracker Sandwiches (MDLZ) has launched its first new flavor in nearly a decade - Spicy Queso. This product innovation combines rich, creamy cheese flavor with a spicy kick, responding to consumer demands for bold flavors. The new flavor follows the successful launch of RITZ Toasted Chips' Sweet Habanero flavor earlier this year.
The product will be available in 3oz snack-sized bags at convenience stores starting December 2024, with 8.8oz boxes hitting major food retailers in February 2025. This launch represents RITZ's strategic expansion of its flavor portfolio, targeting consumers seeking exciting snacking options.
Positive
- First product innovation for RITZ Bits in nearly 10 years, showing renewed focus on portfolio expansion
- Strategic alignment with consumer trends demanding bold flavors
- Phased distribution strategy across convenience stores and major retailers
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, MDLZ declined 0.78%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Beloved bite-sized snack rolls out its first new flavor in nearly a decade, offering up a mouthwatering blend of spicy and cheesy in each crunchy bite
EAST HANOVER, N.J., Dec. 12, 2024 /PRNewswire/ -- For the first time in nearly a decade, RITZ Bits Cracker Sandwiches are introducing a brand-new flavor to heat things up: Spicy Queso. Offering a savory, flavorful taste, RITZ Bits Spicy Queso Cracker Sandwiches are a delicious addition to spice up your snack collection – whether you're munching at home or snacking on the go.
"With Spicy Queso, we're answering consumers' demands for exciting, bold flavors and turning up the heat on the RITZ Bits you know and love," said Steven Saenen, RITZ Vice President of Marketing. "It's a bold twist on your childhood favorite, with a kick in each mini bite."
The RITZ brand is tapping into consumer trends with its latest flavor innovation: a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick. Spicy Queso is the latest addition to the RITZ brand flavor lineup, following the successful launch of RITZ Toasted Chips' Sweet Habanero flavor earlier this year.
RITZ Bits Cracker Sandwiches are known for their tiny, bite-sized proportions and rich flavors that make for a delectable and mouthwatering bite. The new addition to the RITZ Bits portfolio will be available in snack-sized bags (3oz) at convenience store locations starting this month. Larger boxes (8.8oz) will be available at major food retailers starting in February 2025.
Stay tuned for more innovative and exciting updates from the RITZ brand later in 2025. Fans can follow @ritzcrackers on Instagram and X.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
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SOURCE Mondelēz International
FAQ
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