RITZ Wants You to Have the Best Summer Yet with $50K

Rhea-AI Summary

RITZ, a Mondelēz brand (MDLZ), announces the launch of its -edition 'Sunkissed' crackers, featuring a golden-baked twist on their classic buttery-flavored snack. The innovation comes as part of the brand's strategy to modernize their 90-year-old product for today's consumers.

To promote the launch, RITZ is introducing the Golden Summer Giveaway, offering one grand prize of $50,000 to help create the winner's dream summer vacation. The campaign responds to research showing 46% of consumers don't use their vacation days. Additional prizes include summer accessories like coolers, beach towels, and fanny packs.

The promotion runs from April 14th to August 31st, 2025. The new Sunkissed crackers will be available at mass retailers nationwide starting late April 2025.

Positive

• Launch of new -edition product line expanding MDLZ's snack portfolio
• Marketing campaign potentially driving brand engagement and sales
• Strategic product innovation targeting modern consumer preferences

Negative

• None.

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One lucky wanderluster to win $50,000 to help plan the summer of their dreams.

EAST HANOVER, N.J., April 24, 2025 /PRNewswire/ -- RITZ, America's favorite cracker is already a modern snacking staple for summer BBQs, road-trips and outings. Ahead of the summer snacking season, the RITZ Brand is announcing its' newest limited-edition release, "Sunkissed". This new product delivers what consumers want, a crispy baked experience with the buttery-flavored, salty taste you know and love from the RITZ Brand. These flaky, snackable crackers offer a golden-baked twist, adding a delicious crunch to every bite.

"The RITZ Brand has a bold innovation strategy focused on reaching today's consumer," said Steven Saenen, RITZ Vice President of Marketing. "We're paying tribute to our delicious 90-year-old cracker and dialing up what consumers love in this iconic snack. We've modernized RITZ crackers to be baked to a crisp for the summer snacking season." 

To celebrate the new limited-edition "Sunkissed" Crackers, the RITZ brand is launching a Golden Summer Giveaway. 46% of consumers aren't using their vacation days* and the RITZ brand wants to help change that giving fans the chance to win prizes to help create a summer full of unforgettable fun. Whether you're exploring far-flung destinations or uncovering hidden gems close to home, the RITZ Brand is here to make every moment golden by awarding one lucky thrill seeker $50,000 to help plan the summer of their dreams.  

Fans can keep an eye out for the new "Sunkissed" Crackers later this month at mass retailers nationwide. Starting on April 14^th, consumers can head to RITZGoldenSummer.com to enter for their chance to also win a variety of summer-enhancing prizes like coolers, beach towels, fanny packs, and more**.

Stay tuned for more innovative and exciting updates from the RITZ Brand, and follow along for all cracker-related news @ritzcrackers on Instagram and X.

*Dinesh, Shradha. "More than 4 in 10 U.S. Workers Don't Take All Their Paid Time Off ." Pew Research Center, Pew Research Center, 10 Aug. 2023, www.pewresearch.org/short-reads/2023/08/10/more-than-4-in-10-u-s-workers-dont-take-all-their-paid-time-off/.

**NO PURCHASE NECESSARY TO ENTER RITZ $50K GOLDEN SUMMER. Making a purchase will not increase your chances of winning. Promotion starts 12:00 am ET on 4/14/25 and ends 11:59 pm ET on 8/31/25.  Mail-in bonus entry period ends 9/2/25. Open to residents of the 50 United States, D.C., & Puerto Rico 18 and older. Sponsor, Administrator, Promotion Parties, related entities, their families, and those living in the same household are ineligible. For Official Rules, free method of entry, prize descriptions and odds disclosure, visit RITZGoldenSummer.com. Void where prohibited.  Sponsor: Mondelēz Global LLC, East Hanover, NJ 07936.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ. 

Media Contact:
wswnycritz@webershandwick.com

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SOURCE Mondelēz International

FAQ

When will RITZ Sunkissed crackers be available in stores?

RITZ Sunkissed crackers will be available at mass retailers nationwide starting late April 2025.

How much is the RITZ Golden Summer Giveaway grand prize?

The grand prize is $50,000 to help plan the winner's dream summer vacation.

What are the dates for the RITZ Golden Summer Giveaway promotion?

The promotion runs from April 14th to August 31st, 2025, with mail-in bonus entries accepted until September 2nd, 2025.

How is MDLZ's RITZ brand innovating its classic crackers?

RITZ is introducing Sunkissed crackers, featuring a golden-baked twist while maintaining their signature buttery flavor and adding extra crispiness.