SOUR PATCH KIDS® and J Balvin's Back to the Rayo Tour Partner to Launch an Exclusive Sour Egg Sweepstakes
Rhea-AI Summary
Mondelēz International (MDLZ) has announced a partnership between SOUR PATCH KIDS and global superstar J Balvin for a promotional sweepstakes tied to his Back to the Rayo Tour. Running from April 3rd to April 20th, 2025, the sweepstakes offers 25 prize eggs containing signed albums, tour merchandise, and SOUR PATCH KIDS Sour Eggs candy.
The collaboration includes a special appearance at Houston's Toyota Center on April 17th, 2025. The company is launching SOUR PATCH KIDS Sour Eggs, featuring black raspberry flavored candy eggs in Easter-themed packaging. The product is available nationwide at an SRP of $3.49 for a 7.97 oz bag containing 18 snack-sized packs.
The announcement comes as Mondelēz International reports 2024 net revenues of approximately $36.4 billion, with operations spanning over 150 countries.
Positive
- Net revenues of $36.4 billion in 2024
- Strong market presence in over 150 countries
- Strategic brand partnership with global superstar J Balvin
Negative
- None.
News Market Reaction – MDLZ
In the trading session that priced this news, MDLZ gained 2.68%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
J Balvin's and SOUR PATCH KIDS' super-fans have the chance to win Back to the Rayo Tour tickets, merch and more
This collaboration brings J Balvin's playful and inspired music to the delectable world of SOUR PATCH KIDS candies, creating an experiential partnership with multiple points of engagement. "Everyone knows I am still a kid at heart and that I love to snack. Sour Patch Kids represents those two things together. I can't wait to have my fans be a part of the tour through the brand," said J Balvin.
In addition to the national sweepstakes, SOUR PATCH KIDS will have a presence at the Back to the Rayo Tour performance in
"At SOUR PATCH KIDS, we're always looking for inventive ways to spark mischief among our fans," said John Vasington, Brand Manager, Mondelēz International. "We jumped at the opportunity to create a sour egg experience with the iconic and always energetic J Balvin. The Back to the Rayo Tour offers a unique way to delight fans with tickets to one of J Balvin's unforgettable performances."
The SOUR PATCH KIDS Sour Eggs are a tasty way to add a little mischief to your early spring and Easter celebrations. Each treat-sized Easter candy pack features Easter-themed graphics and contains chewy candy eggs with mouth-puckering black raspberry flavor for a sour-then-sweet treat. Whether you're filling eggs for Easter egg hunts, handing out party favors, or simply treating yourself to something sweet, these sour candies are sure to be a hit!
Each 7.97 oz large bag of SOUR PATCH KIDS Sour Eggs contains 18 snack-sized packs. SOUR PATCH KIDS Sour Eggs are now available online and at all major national retailers for an SRP of
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
Abbreviated Rules
*No Purchase Necessary. Open to legal residents of the 50 U.S. (D.C.) who are 18 years of age or older. Ends 11:59 p.m. ET on 4/20/25. For entry requirements, odds, & prize details, see the Official Rules at www.SourPatchKidsJBalvin.com. Limit 1 entry per person. Void where prohibited. Sponsor: Mondelez Global LLC, 100 Deforest Avenue,
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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SOURCE Mondelēz International