SOUR PATCH KIDS® BESTIES: A Candy Meant to Be Shared

Mondelēz (Nasdaq: MDLZ) launched SOUR PATCH KIDS BESTIES, a new candy format featuring four connected SOUR PATCH KIDS “holding hands,” aimed at social sharing, especially among Gen Z friends.

Rhea-AI Summary

Mondelēz (Nasdaq: MDLZ) launched SOUR PATCH KIDS BESTIES, a new candy format featuring four connected SOUR PATCH KIDS “holding hands,” aimed at social sharing, especially among Gen Z friends.

The product comes in REDBERRY & Blue Raspberry and Watermelon & Lime, in 3.18 oz and 7.17 oz peg bags priced around $1.25 and $3.29. Mondelēz reported about $36.4 billion in 2024 net revenues.

Argus Jun 8 session

-0.71% close to close Open Argus

Details

News Market Reaction – MDLZ

In the Jun 8 session, MDLZ declined 0.71%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends MDLZ’s steady stream of brand activations with SOUR PATCH KIDS BESTIES, a ...

Analysis

This announcement extends MDLZ’s steady stream of brand activations with SOUR PATCH KIDS BESTIES, a social, shareable candy format targeting Gen Z friendship dynamics. It follows recent product launches and branding refreshes across the portfolio and sits against 2024 net revenues of $36.4 billion. With an effective Form S-3ASR shelf and recent board equity awards, investors may watch how new formats like BESTIES contribute to volume, mix, and long-term brand equity across key retail channels.

Key Figures

Linked candies: 4 candies Flavor combinations: 2 combos Peg bag size: 3.18 oz +5 more

Linked candies

4 candies

Number of SOUR PATCH KIDS linked hand-in-hand in each BESTIES chain

Flavor combinations

2 combos

REDBERRY & Blue Raspberry; Watermelon & Lime

Peg bag size

3.18 oz

Smaller SOUR PATCH KIDS BESTIES peg bag

Peg bag SRP

$1.25

Suggested retail price for 3.18 oz peg bag

Large peg size

7.17 oz

Larger SOUR PATCH KIDS BESTIES peg bag

Large peg SRP

$3.29

Suggested retail price for 7.17 oz peg bag

2024 net revenues

$36.4 billion

Mondelēz International 2024 net revenues

Countries served

150+ countries

Number of countries where Mondelēz empowers people to snack

Historical Context

5 past events · Latest: Jun 03

5 events

1. Jun 03

   Experiential marketing

   24h Move

   +0.4%

   Launch of OREO CAKESTERS ASMR pop-up and nationwide sampling tour.

2. Jun 01

   Product launch

   24h Move

   -0.2%

   Introduction of CLIF BUILDERS White Fudge OREO-flavored protein bar.

3. May 28

   Rebranding update

   24h Move

   +0.2%

   NEWTONS brand identity and packaging refresh for wider appeal.

4. May 26

   Co-branded product

   24h Move

   -0.8%

   Limited Edition OREO & BTS cookies rolled out across 80+ markets.

5. May 20

   Dividend declaration

   24h Move

   +0.5%

   Regular quarterly dividend of $0.50 per share announced.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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 SOUR PATCH KIDS BESTIES brings iconic flavors together in one playful, connected treat designed to spark real-life connection

EAST HANOVER, N.J., June 8, 2026 /PRNewswire/ -- SOUR PATCH KIDS is bringing friends together with the launch of SOUR PATCH KIDS BESTIES, a playful new candy format where four SOUR PATCH KIDS candies are linked "hand-in-hand" to form one connected candy chain. Combining the brand's signature SOUR THEN SWEET taste with a fun, interactive experience, SOUR PATCH KIDS BESTIES create a social eating adventure.

Since the majority of Gen Z see their friends as their soulmates and prioritize friendships over romantic relationships¹, there's never been a better time to experience a candy meant to be shared with your bestie. With SOUR PATCH KIDS BESTIES, up to four candies are linked together by holding hands, just like real-life besties, and come in two flavor combos: REDBERRY & Blue Raspberry and Watermelon & Lime.

"Friendships are at the heart of Gen Z's identity and ethos. SOUR PATCH KIDS BESTIES celebrates this by offering a playful, delicious expression of real-life besties," said Lauryn McDonough, Senior Director, Candy at Mondelēz International. "This new format goes beyond flavor, creating a candy designed to be shared, celebrated and experienced together with your besties."

SOUR PATCH KIDS BESTIES are the physical embodiment of the dynamic duo that can't stand to be apart—always holding hands as they go through life. They're for the inseparable besties who are there for each other's sour moments and sweet redemption. Just like the perfectly paired flavors in every bag, the best friendships balance each other out.

SOUR PATCH KIDS BESTIES are now available at major retailers nationwide offered in a 3.18 oz peg bag for a suggested retail value of $1.25 and a 7.17 oz peg bag for $3.29, though pricing may vary.

For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ and follow us on Instagram at @SourPatchKids and TikTok at @TheRealSourPatchKids.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

1. Source: https://www.ypulse.com/article/2025/08/11/gen-z-is-prioritizing-friendship-over-romance/

View original content to download multimedia:https://www.prnewswire.com/news-releases/sour-patch-kids-besties-a-candy-meant-to-be-shared-302794173.html

SOURCE Mondelēz International

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is SOUR PATCH KIDS BESTIES launched by Mondelēz (MDLZ) on June 8, 2026?

SOUR PATCH KIDS BESTIES is a new connected candy format where four candies link hand-in-hand for shared eating. According to Mondelēz International, it targets Gen Z by combining the SOUR THEN SWEET taste with a social, interactive snacking experience.

Which flavors are included in SOUR PATCH KIDS BESTIES from Mondelēz (MDLZ)?

SOUR PATCH KIDS BESTIES features two paired flavor combinations: REDBERRY & Blue Raspberry and Watermelon & Lime. According to Mondelēz International, these linked flavors are designed to mirror balanced, complementary friendships in a playful, shareable candy format.

How much do SOUR PATCH KIDS BESTIES cost and what sizes are available?

SOUR PATCH KIDS BESTIES are offered in 3.18 oz peg bags at a suggested $1.25 and 7.17 oz bags at $3.29. According to Mondelēz International, prices may vary by retailer but these sizes will be sold nationwide at major outlets.

Where can consumers buy SOUR PATCH KIDS BESTIES from Mondelēz (MDLZ)?

SOUR PATCH KIDS BESTIES are available at major retailers across the United States. According to Mondelēz International, the product is distributed nationwide, and fans can learn more via sourpatchkids.com and the brand’s Instagram and TikTok channels.

How does SOUR PATCH KIDS BESTIES reflect Mondelēz’s focus on Gen Z consumers?

SOUR PATCH KIDS BESTIES is positioned around friendship, which many Gen Z consider central to their identity. According to Mondelēz International, the hand-linked candies are meant to be shared with best friends, aligning with Gen Z’s preference for strong friend relationships.

What are Mondelēz (MDLZ) key financials mentioned alongside the SOUR PATCH KIDS BESTIES launch?

Mondelēz International reported approximately $36.4 billion in net revenues for 2024. According to the company, it leads global snacking with brands like Oreo, Ritz, Cadbury Dairy Milk, Milka and Toblerone across more than 150 countries.