The CLIF BUILDERS Brand Releases New White Fudge OREO-Flavored Protein Bar

Rhea-AI Summary

Mondelēz (NASDAQ:MDLZ) launched a new CLIF BUILDERS White Fudge OREO-flavored protein bar on June 1, 2026. The bar offers 20 grams of plant-based protein, carbohydrates for post-workout recovery, and a crunchy texture with creamy white fudge coating and dark cocoa drizzle.

The bar is high protein, gluten-free, made with no artificial sweeteners, and is available at Amazon and select U.S. retailers for a suggested $1.99–2.29 per bar.

News Market Reaction – MDLZ

-0.20%

-0.20% Session close to close

In the Jun 1 session, MDLZ declined 0.20%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends MDLZ’s focus on innovation-led growth, adding a CLIF BUILDERS White Fudge ...

Analysis

This announcement extends MDLZ’s focus on innovation-led growth, adding a CLIF BUILDERS White Fudge OREO-flavored bar with 20 grams of plant-based protein at a suggested retail range of $1.99–2.29. Recent history shows similar brand and product moves—across NEWTONS, SOUR PATCH KIDS, and Zbar—have produced only modest single-day price changes. Investors monitoring this strategy often track ongoing product adoption, category share shifts, and the company’s broader capital allocation posture.

Key Figures

Protein per bar: 20 grams Suggested retail price (low): $1.99 Suggested retail price (high): $2.29

3 metrics

Protein per bar 20 grams CLIF BUILDERS White Fudge OREO-flavored protein bar

Suggested retail price (low) $1.99 Per CLIF BUILDERS White Fudge OREO-flavored bar

Suggested retail price (high) $2.29 Per CLIF BUILDERS White Fudge OREO-flavored bar

Historical Context

5 past events · Latest: May 28 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 28	Brand refresh	Positive	+0.2%	NEWTONS branding and packaging refresh to attract new consumers.
May 26	Product collaboration	Positive	-0.8%	Limited Edition OREO & BTS cookies launch across 80+ markets.
May 20	Dividend declaration	Positive	+0.5%	Regular quarterly dividend of $0.50 per share announced.
May 19	New candy launch	Positive	+0.1%	Launch of SOUR PATCH KIDS CHEWS targeting gamers and streamers.
May 13	Kids snack expansion	Positive	-0.3%	Zbar Oat Bites and Zbar Protein Strawberries 'n Creme launches.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent brand and product launches, plus the dividend declaration, have typically been followed by modest single-day moves, with a mix of small gains and losses rather than outsized reactions.

Recent Company History

Over the past few weeks, MDLZ has focused on brand-building and portfolio expansion. NEWTONS rebranding and SOUR PATCH KIDS CHEWS launches, along with Zbar product extensions, underscore an innovation-driven snacking strategy, while a regular $0.50 quarterly dividend highlights ongoing capital returns. Reactions to these announcements have been modest (-0.84% to 0.52%), suggesting incremental rather than transformational impacts, similar in nature to the new CLIF BUILDERS flavor news.

Key Terms

plant-based protein, gluten-free, suggested retail price

3 terms

plant-based protein medical

"delivers purposeful high-protein recovery fuel with 20 grams of plant-based protein per bar"

Plant-based protein is protein derived from plants such as peas, soy, wheat, or algae used as an alternative to animal proteins in food products and supplements. Investors care because it represents a growing consumer market and supply chain shift—like betting on electric cars instead of gasoline ones—affecting sales trends, ingredient costs, manufacturing needs, and regulatory scrutiny for labeling and health claims.

gluten-free medical

"High protein, gluten-free and made with no artificial sweeteners"

A gluten-free label indicates a food product is made without gluten-containing ingredients and meets the maximum permitted level of gluten set by regulators in the product’s market, so it’s safe for people with celiac disease or gluten sensitivity. For investors, the label matters because it governs which consumers can buy the product, affects manufacturing and sourcing costs, and can open or restrict market size much like a certification that lets a product enter a specific segment of shoppers’ buying lists.

suggested retail price financial

"at a suggested retail price of $1.99–2.29 per bar"

The suggested retail price is the official price recommended by a manufacturer or producer for selling a product to consumers. It serves as a benchmark for stores and buyers, helping to ensure consistency across different sellers. For investors, it provides insight into how a product is positioned in the market and can influence sales strategies and profitability.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

New flavor inspired by milk's favorite cookie delivers purposeful high-protein recovery fuel with 20 grams of plant-based protein per bar

EAST HANOVER, N.J., June 1, 2026 /PRNewswire/ -- The CLIF BUILDERS brand today announced the launch of its new White Fudge OREO-flavored protein bar, expanding its high-protein bar portfolio designed to help athletes support their post-workout recovery. Inspired by the classic OREO white fudge covered sandwich cookie, the new BUILDERS flavor combines indulgent taste with recovery fuel for those looking to keep building toward what's next.

BUILDERS White Fudge OREO-flavored protein bar is inspired by milk's favorite cookie, featuring a crunchy texture, creamy white fudge coating and dark cocoa drizzle for a delicious, treat-inspired bite. Packed with 20 grams of plant-based protein per bar plus carbohydrates to help fuel recovery after tough workouts or training, the bar is specifically formulated for hardworking bodies looking for delicious recovery fuel.

"The BUILDERS brand is focused on crafting great-tasting, high protein bars that deliver what consumers really want: indulgence and taste," said Saurabh Kaushik, Head of CLIF & BUILDERS Innovation at Mondelēz International. "Following the strong success of our BUILDERS OREO-flavored launch in 2025, we're expanding the partnership platform in 2026 with a new White Fudge OREO-flavored protein bar. This innovation continues to deliver what fans expect from BUILDERS: high-quality ingredients, delicious taste and high protein to help support post-workout recovery."

The new White Fudge OREO-flavored protein bar joins the BUILDERS lineup of convenient, high-protein bars available in flavors such as Chocolatey Peanut Butter, along with its Reduced Sugar Crispy protein bars in varieties such as Almond Salted Caramel. High protein, gluten-free and made with no artificial sweeteners, BUILDERS protein bars are individually wrapped and easy to drop in your bag when heading out the door for portable post-workout fuel.

New BUILDERS White Fudge OREO-flavored protein bars are available now at Amazon and select retailers nationwide, including Albertsons, Meijer and Hy-Vee, at a suggested retail price of $1.99–2.29 per bar. For more information and product availability, visit clifbar.com/builders and @buildersprotein on Instagram, Facebook, TikTok and YouTube.

About CLIF:
For more than 30 years, CLIF has crafted delicious food under its CLIF BAR, Zbar, Nut Butter Bar, BUILDERS, LUNA, and BLOKS brands. In 2022, CLIF became part of the Mondelēz International, Inc.(Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as OREO, RITZ, belVita, LU, and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index.

For more information about CLIF BAR, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-clif-builders-brand-releases-new-white-fudge-oreo-flavored-protein-bar-302786051.html

SOURCE Mondelēz International

FAQ

What is the new CLIF BUILDERS White Fudge OREO-flavored protein bar from MDLZ?

The new CLIF BUILDERS White Fudge OREO-flavored bar is a high-protein snack with 20 grams of plant-based protein per bar. According to Mondelēz International, it features a crunchy texture, creamy white fudge coating, and dark cocoa drizzle inspired by OREO white fudge covered cookies.

How much protein is in the CLIF BUILDERS White Fudge OREO-flavored bar by MDLZ?

Each CLIF BUILDERS White Fudge OREO-flavored bar contains 20 grams of plant-based protein. According to Mondelēz International, it is formulated to support post-workout recovery, combining high protein with carbohydrates for athletes and active consumers seeking convenient recovery fuel.

Is the CLIF BUILDERS White Fudge OREO-flavored protein bar gluten-free and does it use artificial sweeteners?

The CLIF BUILDERS White Fudge OREO-flavored protein bar is gluten-free and contains no artificial sweeteners. According to Mondelēz International, the bar is positioned as a high-protein, individually wrapped option for portable, post-workout recovery and treat-inspired taste.

Where can I buy the CLIF BUILDERS White Fudge OREO-flavored protein bar and what is the price?

The CLIF BUILDERS White Fudge OREO-flavored bar is available at Amazon and select U.S. retailers. According to Mondelēz International, stores include Albertsons, Meijer, and Hy-Vee, with a suggested retail price of $1.99–2.29 per bar.

When did Mondelēz (MDLZ) launch the CLIF BUILDERS White Fudge OREO-flavored protein bar?

Mondelēz launched the CLIF BUILDERS White Fudge OREO-flavored protein bar on June 1, 2026. According to Mondelēz International, the launch expands the existing BUILDERS OREO-flavored partnership platform first introduced in 2025, adding a new white fudge, treat-inspired recovery option.

How does the CLIF BUILDERS White Fudge OREO-flavored bar fit into the broader BUILDERS lineup?

The White Fudge OREO-flavored bar joins the CLIF BUILDERS high-protein portfolio alongside flavors like Chocolatey Peanut Butter and Reduced Sugar Crispy bars. According to Mondelēz International, the lineup focuses on convenient, individually wrapped, high-protein recovery options for active consumers.