The Zbar Brand Launches New Zbar Oat Bites and Zbar Protein Strawberries 'n Creme Flavored Snack Bars to Help Fuel Adventures
Mondelez (MDLZ) expanded its Zbar kids snacking portfolio with new Zbar Oat Bites and Zbar Protein Strawberries 'n Creme snack bars.
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Rhea-AI Summary
Mondelez (MDLZ) expanded its Zbar kids snacking portfolio with new Zbar Oat Bites and Zbar Protein Strawberries 'n Creme snack bars. Both lines target on-the-go, active kids and use ingredients such as organic oats to provide convenient snack-time fuel.
Zbar Oat Bites come in Chocolate Chip and Iced Oatmeal Cookie, deliver 14g of whole grains per pack, are USDA Certified Organic, and have a suggested retail price of $6.49 per 6-pack. Zbar Protein Strawberries 'n Creme bars offer 5g of protein per bar, use organic oats and real fruit, and carry a suggested retail price of $6.49 per 5-pack. Both products are available at retailers nationwide.
Details
News Market Reaction – MDLZ
On May 13, the day this news came out, MDLZ closed 0.29% below the previous close.
Data tracked by StockTitan Argus for the May 13 session.
Key Figures
- Whole grains per pack
- 14 grams
- Zbar Oat Bites nutrition
- Protein per bar
- 5 grams
- Zbar Protein Strawberries 'n Creme bar
- SRP Oat Bites
- $6.49 per 6-pack
- Zbar Oat Bites suggested retail price
- SRP Protein bars
- $6.49 per 5-pack
- Zbar Protein Strawberries 'n Creme SRP
- Q1 2026 net revenues
- $10.08B
- Q1 2026 results 8-K
- Revenue growth
- 8.2%
- Q1 2026 year-over-year net revenue growth
- Adjusted EPS
- $0.67
- Q1 2026 adjusted EPS, down 14.9% constant currency
- 2025 net revenues
- $38.5 billion
- 2025 net revenues cited in S-3ASR shelf summary
Historical Context
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New LUNA campaign and ambassador plus Berry Bars innovation launch.
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Revenue and EPS growth with weaker adjusted profitability and reaffirmed guidance.
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Grogu-themed Nilla Wafers tied to a major movie release.
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2025 sustainability progress across cocoa sourcing, emissions, plastics and water use.
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Summer soccer campaign with athletes, music icon, and limited-edition SKUs.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
usda certified organic regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
New innovations provide delicious snack time fuel to help power active kids to explore and expand their world
Zbar Oat Bites Deliver Bite-Sized, On-the-Go Snacking for Kids
Zbar Oat Bites help keep busy kids fueled for the next big adventure in a brand-new way. Available in Chocolate Chip and Iced Oatmeal Cookie – two Zbar flavors that kids love – the convenient on-the-go format is great for snacking from the playground; to on the field; or anywhere their activities take them.
Parents can rely on Zbar Oat Bites because they are crafted with 14 grams of whole grains per pack, are USDA Certified Organic and have a taste kids will love. Zbar Oat Bites come in two delicious varieties: Chocolate Chip and Iced Oatmeal Cookie, and are available at retailers nationwide with a suggested retail price of
"The Zbar brand believes every adventure, big or small, calls for snacks that kids love to eat, and their parents can feel confident choosing," said Valerie Van Arkel, Director of Marketing for Zbar at Mondelēz International. "Kids are born with an appetite for adventure, and that adventure needs fuel. Our brand new Zbar Oat Bites were created in a fun format to bring variety to kids' snack routines and make snacking on the go easier as we enter the season of summer activities and outdoor play."
Zbar Protein Snack Bars in Strawberries 'n Creme Flavor are a Good Source of Protein for Active Kids
Zbar Protein, a crispy snack bar, is now available in a new Strawberries 'n Creme flavor. Built for active kids on the move, Zbar Protein Strawberries 'n Creme flavored snack bars provide a good source of protein with 5 grams per bar to help support kids' growing bodies.
Made with organic oats and real fruit, Zbar Protein Strawberries 'n Creme flavored snack bars are a great choice for on the go snacking during busy school days, after sports practice and for summer adventures on the road. Zbar Protein Strawberries 'n Creme flavored snack bars are available at retailers nationwide, with a suggested retail price of
With its newest innovations, the Zbar brand continues its mission of providing parents with convenient, delicious snacks their kids love to help power active exploration. For more information and product availability, visit clifbar.com/clif-kid or follow the Zbar brand on Instagram, TikTok and Facebook.
About CLIF BAR
For more than 30 years, the CLIF brand has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, the CLIF brand became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
For more information about the Zbar brand, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).
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SOURCE Mondelēz International
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