Zbar Launches "Adventure Needs Fuel" Campaign to Support Kids' Active Lives, Power Outdoor Fun, and Unleash the Awesome in Every Kid
Rhea-AI Summary
Zbar has launched its new integrated marketing campaign, 'Adventure Needs Fuel', focused on energizing children's active lifestyles with quality snacks. The campaign promotes the company's soft-baked energy snack bars and crispy Protein bars, which are made with organic rolled oats and contain no high-fructose corn syrup.
The initiative includes multimedia content, family experiences, event sponsorships, and brand partnerships. As part of the campaign, Zbar is introducing new packaging graphics. The brand's products, which were first USDA-certified organic products from CLIF Bar in 2004, are available nationwide and made with non-GMO ingredients. The Protein snack bars provide 5g of protein per bar.
Positive
- Product contains quality ingredients (organic, non-GMO)
- USDA-certified organic certification
- Nationwide retail distribution network
- Brand expansion through new marketing campaign
Negative
- None.
News Market Reaction – MDLZ
In the trading session that priced this news, MDLZ gained 2.33%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New brand platform focuses on sparking and sustaining outdoor adventure for active kids — fueled with delicious, quality ingredients
"For kids, every day holds the opportunity for fun, new adventures — new experiences and encounters that expand their worlds and enrich their lives," said Valerie Van Arkel, Director of Marketing for Zbar at Mondelez International. "Zbar soft-baked energy snack bars are designed to provide kids with energy to help fuel their adventures and make the most of their daily explorations, like sports, after-school, and outdoor activities with the family. This new campaign will highlight the many ways adventure can be energized — and energizing."
The new "Adventure Needs Fuel" brand platform will focus on motivating families to spark and nurture an adventurous spirit that can enrich kids' daily lives, reveal the world's wonders, and shape a brighter future. It will come to life through an integrated multimedia campaign that will include inspirational creative content, family-focused experiences, event sponsorships, and other brand partnerships and activations. To support the campaign, Zbar will also debut bright and bold new graphics as part of a refreshed take on its product packaging.
The campaign will reinforce the core values reflected by the Zbar brand since its introduction in 2004. Zbar energy snack bars were the first USDA-certified organic product from CLIF Bar, underscoring the importance of organic ingredients. Available at retailers nationwide, they are designed with non-GMO ingredients that parents can feel good about. Zbar Protein snack bars also contain 5g of protein per bar, a good source of protein that parents – and kids – can depend on.
"We deeply understand that when kids are encouraged to be active and play outside, they need quality snacks that offer energy to discover and grow into their most awesome selves," noted Van Arkel. "With the 'Adventure Needs Fuel' campaign, our goal is to show how easy it can be to unleash the awesome in every kid!"
About CLIF BAR
For more than 30 years, CLIF has crafted delicious foods made with
For more information about Zbar, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).
View original content to download multimedia:https://www.prnewswire.com/news-releases/zbar-launches-adventure-needs-fuel-campaign-to-support-kids-active-lives-power-outdoor-fun-and-unleash-the-awesome-in-every-kid-302368222.html
SOURCE Mondelēz International