Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)
Magnite (NASDAQ: MGNI) and Amazon Publisher Services (APS) have announced an expanded streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite's SpringServe. The partnership enables publishers to access Magnite's demand on Amazon devices while giving Magnite increased access to streaming TV inventory on Fire TV devices.
This collaboration builds upon their existing relationship, with Magnite being a TAM launch partner since 2016 and joining Amazon Ads' Certified Supply Exchange Program in 2024. DIRECTV Advertising has expressed support for the integration, highlighting benefits such as centralized reporting and access to unique, direct demand.
The partnership aims to enhance streaming TV advertising effectiveness and improve consumer ad experiences through interoperable solutions.Magnite (NASDAQ: MGNI) e Amazon Publisher Services (APS) hanno annunciato un ampliamento della collaborazione nel settore della TV in streaming tramite il Transparent Ad Marketplace (TAM) di APS e SpringServe di Magnite. Questa partnership consente agli editori di accedere alla domanda di Magnite sui dispositivi Amazon, offrendo al contempo a Magnite un maggiore accesso all'inventario di TV in streaming sui dispositivi Fire TV.
La collaborazione si basa sul rapporto già esistente, con Magnite partner di lancio di TAM dal 2016 e membro dal 2024 del Certified Supply Exchange Program di Amazon Ads. DIRECTV Advertising ha espresso il proprio sostegno all'integrazione, sottolineando vantaggi come report centralizzati e accesso a una domanda diretta e unica.
L’obiettivo della partnership è migliorare l'efficacia della pubblicità sulla TV in streaming e offrire agli utenti esperienze pubblicitarie migliori attraverso soluzioni interoperabili.
Magnite (NASDAQ: MGNI) y Amazon Publisher Services (APS) han anunciado una ampliación de su colaboración en TV en streaming a través del Transparent Ad Marketplace (TAM) de APS y SpringServe de Magnite. Esta alianza permite a los editores acceder a la demanda de Magnite en dispositivos Amazon, mientras que Magnite obtiene un mayor acceso al inventario de TV en streaming en dispositivos Fire TV.
Esta colaboración se basa en su relación existente, siendo Magnite socio fundador de TAM desde 2016 y uniéndose en 2024 al Certified Supply Exchange Program de Amazon Ads. DIRECTV Advertising ha mostrado su apoyo a esta integración, destacando beneficios como reportes centralizados y acceso a demanda directa y exclusiva.
La asociación busca mejorar la efectividad de la publicidad en TV en streaming y optimizar la experiencia publicitaria para los consumidores mediante soluciones interoperables.
Magnite(NASDAQ: MGNI)와 Amazon Publisher Services(APS)가 APS의 Transparent Ad Marketplace(TAM)와 Magnite의 SpringServe를 통한 스트리밍 TV 협력을 확대한다고 발표했습니다. 이번 파트너십을 통해 퍼블리셔는 Amazon 기기에서 Magnite의 수요에 접근할 수 있으며, Magnite는 Fire TV 기기에서 스트리밍 TV 인벤토리에 대한 접근성을 높일 수 있습니다.
이번 협력은 기존 관계를 기반으로 하며, Magnite는 2016년부터 TAM의 출시 파트너였고 2024년에는 Amazon Ads의 Certified Supply Exchange Program에 참여했습니다. DIRECTV Advertising은 통합을 지지하며 중앙 집중식 보고 및 독점적이고 직접적인 수요 접근과 같은 이점을 강조했습니다.
이 파트너십은 스트리밍 TV 광고의 효율성을 높이고 상호 운용 가능한 솔루션을 통해 소비자 광고 경험을 개선하는 것을 목표로 합니다.
Magnite (NASDAQ : MGNI) et Amazon Publisher Services (APS) ont annoncé une collaboration élargie dans le domaine de la télévision en streaming via le Transparent Ad Marketplace (TAM) d’APS et SpringServe de Magnite. Ce partenariat permet aux éditeurs d’accéder à la demande de Magnite sur les appareils Amazon, tout en offrant à Magnite un accès accru à l’inventaire de télévision en streaming sur les appareils Fire TV.
Cette collaboration s’appuie sur leur relation existante, Magnite étant partenaire de lancement de TAM depuis 2016 et ayant rejoint en 2024 le Certified Supply Exchange Program d’Amazon Ads. DIRECTV Advertising a exprimé son soutien à cette intégration, soulignant des avantages tels que des rapports centralisés et un accès à une demande directe et exclusive.
L’objectif du partenariat est d’améliorer l’efficacité de la publicité en télévision en streaming et d’enrichir l’expérience publicitaire des consommateurs grâce à des solutions interopérables.
Magnite (NASDAQ: MGNI) und Amazon Publisher Services (APS) haben eine erweiterte Zusammenarbeit im Bereich Streaming-TV angekündigt, die über den Transparent Ad Marketplace (TAM) von APS und Magnites SpringServe erfolgt. Die Partnerschaft ermöglicht Publishern den Zugriff auf Magnites Nachfrage auf Amazon-Geräten und bietet Magnite gleichzeitig einen erweiterten Zugang zu Streaming-TV-Inventar auf Fire-TV-Geräten.
Diese Zusammenarbeit baut auf ihrer bestehenden Beziehung auf, wobei Magnite seit 2016 Launch-Partner von TAM ist und 2024 dem Certified Supply Exchange Program von Amazon Ads beigetreten ist. DIRECTV Advertising hat die Integration unterstützt und Vorteile wie zentrale Berichterstattung und Zugang zu einzigartiger, direkter Nachfrage hervorgehoben.
Das Ziel der Partnerschaft ist es, die Effektivität der Werbung im Streaming-TV zu steigern und durch interoperable Lösungen die Werbeerfahrung der Verbraucher zu verbessern.
- Enhanced access to streaming TV inventory on Fire TV devices for Magnite
- Improved demand opportunities for publishers through unified demand stack
- Centralized reporting capabilities for advertisers
- Access to unique, direct demand through the integration
- None.
Insights
Amazon partnership significantly expands Magnite's streaming TV inventory access, enhancing its demand-side position while strengthening long-term collaboration with a tech giant.
This new collaboration between Magnite and Amazon Publisher Services (APS) represents a significant expansion of their existing relationship that dates back to 2016. The integration connects Magnite's demand-side capabilities with Amazon's Fire TV ecosystem in a more seamless way, creating a potentially lucrative new channel for Magnite's advertising business.
The strategic importance lies in two key components: 1) Publishers using APS can now more easily access Magnite's demand, and 2) Magnite gains incremental access to streaming TV inventory on Fire TV devices. This two-way integration strengthens Magnite's position in the connected TV (CTV) advertising ecosystem, which continues to be the fastest-growing segment in digital advertising.
The endorsement from DIRECTV Advertising provides real-world validation of the integration's value, highlighting benefits of centralized reporting and access to unique, direct demand. This suggests the partnership solves actual pain points for major streaming providers.
For Magnite, this deeper collaboration with Amazon builds on their early participation in Amazon's Transparent Ad Marketplace and recent certification in Amazon Ads' Supply Exchange Program. It reinforces Magnite's position as a preferred SSP (supply-side platform) partner for premium streaming inventory, which is particularly valuable as advertising dollars continue shifting from traditional linear TV to streaming environments.
The integration should help Magnite capture more CTV ad spend by expanding inventory access and simplifying the buying process, potentially increasing fill rates and CPMs for publishers while offering advertisers more premium inventory through a streamlined process.
NEW YORK, May 20, 2025 (GLOBE NEWSWIRE) -- Amazon Publisher Services (APS) and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices.
This collaboration builds on Amazon Ads and Magnite’s existing integrations. In 2016, Magnite was a launch partner of the Transparent Ad Marketplace, helping drive demand opportunities for APS publishers, and in 2024 the company was one of the first to join Amazon Ads’ Certified Supply Exchange Program.
"As a customer and collaborator of both APS and Magnite, we have long wanted to find a way to unify our demand stack with both of these providers. This new opportunity allows us to centralize reporting and garner access to unique, direct demand," said Rose McGovern, Head of Programmatic & Digital Ad Sales at DIRECTV Advertising.
“We’re pleased to broaden our work with Amazon Ads to make more streaming content on Fire TV devices available to buyers through Magnite,” said Sean Buckley, President, Revenue at Magnite. “By developing the custom integration, we’re able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.”
“Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions,” said Scott Siegler, Director of Amazon Publisher Services. “Our shared goal is to maximize streaming TV advertising effectiveness that ultimately improves consumers’ ad experiences.”
To learn more about activating Magnite demand through APS, visit amazon.com/aps.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
| Media Contact: Charlstie Veith Magnite cveith@magnite.com | Investor Relations Contact: Nick Kormeluk Magnite nkormeluk@magnite.com |
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