Magnite Launches Live Scheduler To Advance How Media Owners and Advertisers Transact on Live Streaming Content

Rhea-AI Summary

AgriFORCE Growing Systems (Nasdaq: AGRI) announced it will be renamed AVAX One and intends to raise approximately $550 million to establish a Nasdaq-listed vehicle focused on maximizing per-share ownership of AVAX, the native token of the Avalanche network.

Key elements include a reported $300 million PIPE (subject to shareholder approval), near-term equity-linked capital plans to raise up to $250 million, a target to own more than $700 million of AVAX, and a strategic advisory board led by industry executives.

Positive

• $300 million PIPE reportedly raised (subject to shareholder approval)
• Target to own over $700 million of AVAX tokens
• Planned total capital raise of approximately $550 million
• Participation from 50+ institutional and crypto investors

Negative

• PIPE proceeds are subject to shareholder approval
• Planned $250 million in equity-linked instruments may dilute shareholders
• Securities sold via exemption cannot be resold until registration

Insights

Strategic Capital Markets Analyst

Company rebrands to AVAX One and announces a large capital raise to amass AVAX tokens and pursue fintech integrations.

The plan organizes a near-term capital raise of approximately $550 million including a $300 million PIPE and up to $250 million additional equity-linked activity, with an objective to own more than $700 million of AVAX tokens. This creates a clear, stated business mechanism: convert raised proceeds and future instruments into ownership of a specific digital asset, and later seek cash-flowing fintech targets to deploy on the Avalanche network.

Key dependencies and risks center on execution and approvals: shareholder approval is required for the PIPE component, resale registration must be filed with the SEC, and the capital-raising steps rely on private-placement exemptions. The structure concentrates exposure in a single digital token and in planned future acquisitions, so outcomes depend on successful closings, registration timing, and the company’s ability to source and onboard fintech businesses onto the named blockchain.

Watch for the PIPE close and shareholder vote in the near term and the SEC registration filing for resale rights; these are immediate milestones that will determine whether the stated ownership target of > $700 million in AVAX can be achieved. If those items complete, the company's strategy and NAV concentration will become observable within the next several quarters.

First-to-market solution establishes a standardized workflow for scalable live event monetization; Roku among first to utilize Live Scheduler

NEW YORK, Nov. 18, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today introduced Live Scheduler, an industry-first offering. Live Scheduler helps media owners easily plan, activate, and measure ads around live events, from major sports matches to political debates, through a standardized framework that turns real-time moments into scalable opportunities.

Media owners can use Live Scheduler within Magnite’s SpringServe platform to create upcoming live event ad opportunities and share key details like event name, timing, sport, league, broadcaster, and concurrency estimates. This structure reduces fragmentation in live streaming and helps media owners maximize outcomes across live environments. Buyers and DSPs, including Amazon DSP, gain clearer visibility into upcoming live inventory, allowing them to plan and pace campaigns more precisely to reach engaged audiences when attention is highest.

Magnite’s proven live infrastructure has powered many of the world’s key live streaming moments, from global sporting events to entertainment tentpoles, and helps top streaming media owners drive performance improvements through its Live Stream Acceleration (LSA) technology. The introduction of Live Scheduler builds on this foundation to meet the evolving needs of real-time streaming environments.

“Our deep expertise powering live advertising has given us a clear perspective on what the industry needs next, and continues to inform how we evolve our live capabilities,” said Adam Soroca, Chief Product Officer at Magnite. “While we introduced LSA to address delivery and optimization challenges, Live Scheduler advances this effort by removing operational barriers. The result is a purpose-built system that empowers media owners and advertisers to make the most of the live programmatic opportunity.”

“While live events have long been a powerful way for brands to engage with leaned in audiences, the complexity of scaling programmatic activations has posed challenges for advertisers,” said Chris Conetta, Director of Supply, Amazon Ads. “We’re excited to work with partners to increase digital-level precision and flexibility for live campaigns to help advertisers better connect with audiences in cultural moments that matter most to consumers.”

“Live TV continues to be one of the most powerful mediums for engaging audiences, especially during high-impact moments,” said Charlie Goodman, Head of Video Ad Product at Roku. “As Live TV shifts to streaming, monetization is key. Magnite's expanded live capabilities will help Roku connect advertisers to live audiences more efficiently, while Roku's leading identity framework ensures effective ad experiences without compromising viewing quality.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact:
Charlstie Veith
cveith@magnite.com

Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com

FAQ

What will AgriFORCE (Nasdaq: AGRI) rename to and when?

AgriFORCE announced it will be renamed AVAX One; the press release is dated Sept. 22, 2025.

How much capital is AVAX One planning to raise and how is it structured?

AVAX One plans approximately $550 million total: a reported $300 million PIPE plus up to $250 million in equity-linked instruments.

What is AVAX One’s ownership target for AVAX tokens?

The company aims to own more than $700 million worth of AVAX tokens on a per-share basis.

Who are some advisors and investors backing AVAX One’s capital raise?

Advisory leaders include Anthony Scaramucci and Brett Tejpaul; investors include ParaFi, Galaxy Digital, Digital Currency Group, and others.

Is the reported PIPE immediately tradable by investors?

No; the PIPE is a private placement made under exemptions and the securities cannot be resold in the U.S. until a registration statement is effective.

Does the PIPE require shareholder approval for closing?

Yes; the press release states the approximately $300 million PIPE is subject to shareholder approval.