Western Union Media Network Taps Magnite to Expand Advertising Capabilities
Rhea-AI Summary
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced a strategic partnership with Western Union to enhance their new Media Network business. The collaboration enables Western Union to both purchase media as an advertiser and monetize its owned media properties.
Western Union Media Network becomes the first commerce media company to utilize Magnite's ClearLine solution, which enables direct purchasing of premium streaming inventory from publishers. Magnite's reach extends to 92 million CTV households in the US, covering 90% of ad-supported CTV households.
Through this partnership, Western Union Media Network will monetize its owned media properties across web, mobile, and in-app platforms, reaching over 15 million US customers. The collaboration includes a supply-path optimization (SPO) agreement and utilizes Magnite's Curator Marketplaces for self-serve audience extension, allowing advertisers to leverage anonymized transaction data for precise targeting.
Positive
- Expansion into new market segment with major financial services partner Western Union
- Access to 15 million US customers through Western Union's media properties
- Strategic positioning in commerce media space with first ClearLine implementation
- Strengthened market presence with 92 million CTV household reach (90% of US ad-supported CTV)
Negative
- None.
News Market Reaction
On the day this news was published, MGNI declined 2.37%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company’s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media.
To further increase direct access to streaming inventory, Western Union Media Network is the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine puts clients in control of the ad buying process by allowing them to purchase premium streaming inventory directly from publishers, maximizing Western Union’s working media budget. Magnite reaches 92 million CTV households in the US, accounting for 9 out of 10 ad-supported CTV households in the country.
Magnite enables advertisers to tap into Western Union Media Network’s owned media properties and first-party insights. With Magnite’s technology, Western Union Media Network is monetizing its owned media properties spanning web, mobile, and in-app environments, including westernunion.com and its iOS and Android applications, which reach over 15 million US customers.
Using Magnite's Curator Marketplaces for self-serve audience extension, Western Union Media Network is providing its customers access to a multicultural audience leveraging anonymized transaction data against Magnite inventory. As a result, advertisers and agencies can access Western Union's unique data and Magnite’s premium inventory, benefiting from precise targeting and streamlined programmatic workflows.
Additionally, Western Union and Magnite have signed a supply-path optimization (SPO) agreement to streamline Western Union's access to curated, premium omnichannel inventory.
“Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business,” said Chris Hammer, Senior Vice President, Western Union. “We are excited to see this collaboration continue to grow as we scale our Media Network business.”
“We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts,” said Stephanie Reustle, Head of Commerce Media at Magnite. “It’s great to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. We’ve seen the firsthand benefits of bringing sellers and buyers closer together and helping commerce media brands integrate into the landscape will bring additional advantages for all.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones, and their communities. Our leading cross-border, cross-currency money movement, payments, and digital financial services empower consumers, businesses, financial institutions, and governments—across more than 200 countries and territories and over 130 currencies—to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper. For more information, visit www.westernunion.com.
Media Contact:
Kar Yi Lim
klim@magnite.com
Investor Relations Contact:
Nick Kormeluk
nkormeluk@magnite.com
949-500-0003
FAQ
What is the reach of Magnite's CTV network in the US market?
How many US customers can advertisers reach through Western Union's media properties with MGNI's technology?
What unique features does Magnite's ClearLine solution offer to Western Union Media Network?
How does the MGNI partnership enhance Western Union's advertising capabilities?
