Ultrack Systems Inc. (OTC: MJLB) Secures 60% Stake in Better Pets, Charging Into the $325 Billion Pet Wellness Industry with Momentum and Market Vision

Rhea-AI Summary

Ultrack Systems Inc. (OTC: MJLB) has acquired a 60% controlling stake in Better Pets, a pet wellness company, marking its entry into the $325 billion global pet care market. The deal includes a right of first refusal for the remaining shares and values Better Pets at $5-6 million. Better Pets specializes in organic pet products, including Pet Balm and Pet Gel, containing over 60% organic hemp oil and beeswax. The company is backed by experienced CPG developers and has established North American distribution networks. Ultrack anticipates significant recurring revenue potential within 12-18 months, leveraging Better Pets' growth potential in the natural pet wellness segment and e-commerce channels.

Positive

• Strategic entry into the fast-growing $325 billion global pet care market
• Acquisition of 60% controlling stake with right of first refusal for remaining shares
• Better Pets valued at $5-6 million with established distribution networks
• Potential for significant recurring revenue within 12-18 months
• Access to proven product developers and science-backed formulations
• New proprietary SKUs under development for market expansion

Negative

• Mix of cash and equity deal could lead to dilution for current shareholders
• Integration risks in entering a new market segment
• Competition in the crowded pet wellness industry

TORONTO, June 04, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB), a fast-growing leader in smart logistics technologies, is thrilled to announce the acquisition of a 60% controlling interest in Better Pets, a rising star in the science-driven pet wellness industry. This strategic move catapults MJLB into the booming $325 billion global pet care market—one of the fastest-growing consumer sectors in the world.

The transaction, comprised of a mix of cash and equity, also gives Ultrack the right of first refusal to acquire the remaining shares of Better Pets, solidifying its position to take full ownership as the brand scales rapidly.

Better Pets: A Brand With Bite

Better Pets is not your average pet product company—it's a forward-thinking health-first brand. Known for its organic, clean-label products like Pet Balm and Pet Gel, each formulated with over 60% organic hemp oil and beeswax, Better Pets is redefining how modern pet owners care for their companions.

What sets Better Pets apart? The company is backed by:

• Proven product developers with decades of CPG experience
• Established distribution networks throughout North America
• Science-backed formulas that meet surging demand for natural, sustainable, and functional pet wellness products
  

New proprietary SKUs are currently under development, signaling significant expansion potential as the company scales to meet consumer demand.

Strategic Diversification & Revenue Potential

Ultrack estimates the current valuation of Better Pets to be in the $5–6 million range, supported by early revenue potential, product momentum, and deep distribution relationships. Even more exciting: industry trends suggest this deal could unlock substantial recurring revenue for MJLB within the next 12 to 18 months.

This acquisition isn't just about diversification—it’s a smart entry into a high-growth vertical that perfectly aligns with macro consumer trends like:

• The humanization of pets
• Demand for organic and natural pet wellness products
• The rise of eCommerce-driven pet product sales
  

Better Pets is built to scale, and Ultrack is putting its capital and capabilities behind that growth.

Management Commentary

“This acquisition marks a bold and strategic leap for Ultrack,” said Reno Calabrigo, CEO of Ultrack Systems Inc. “Better Pets is more than a brand—it’s a movement in the pet wellness space. Their dedication to science-based, natural formulations fits perfectly with our mission to invest in innovation and capitalize on emerging consumer trends. We’re confident this partnership will deliver strong value to our shareholders and open up entirely new revenue streams for the company.”

About Ultrack Systems Inc.: (OTC: MJLB)

Ultrack Systems Inc. is a diversified, publicly traded technology and asset management company committed to identifying, acquiring, and scaling high-potential businesses across key growth sectors. From smart logistics and fleet management to health and consumer goods, Ultrack is building a dynamic portfolio designed for long-term value creation and market disruption.

Website: www.ultrack.ca

About Better Pets

Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.

Website: www.mybetterpets.com

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.

Investor Contact:

Email: info@ultrack.ca
Web: ultrack.ca, mybetterpets.com
X: @UltrackI

FAQ

What percentage stake did Ultrack Systems (MJLB) acquire in Better Pets?

Ultrack Systems acquired a 60% controlling stake in Better Pets, with a right of first refusal to acquire the remaining shares.

What is the current valuation of Better Pets?

Better Pets is currently valued in the $5-6 million range, based on early revenue potential, product momentum, and distribution relationships.

What products does Better Pets currently offer?

Better Pets offers organic, clean-label products including Pet Balm and Pet Gel, which are formulated with over 60% organic hemp oil and beeswax.

When does Ultrack Systems expect to see recurring revenue from the Better Pets acquisition?

Ultrack Systems anticipates substantial recurring revenue from Better Pets within the next 12 to 18 months.

How large is the global pet care market that MJLB is entering?

The global pet care market is valued at $325 billion and is one of the fastest-growing consumer sectors worldwide.